Dr. Steven Craig
West Bloomfield,MI
Summary
Inspirational, high–emotional intelligence Hospital Chief Executive Officer with 10 years of acute care hospital leadership experience and 30 years of behavioral health expertise as a clinical psychologist.
Proven leader of complex healthcare organizations with full P&L accountability, regulatory and accreditation oversight, quality improvement leadership, and enterprise-wide operational performance management.
Recognized for creating accountable, transparent, and positive cultures that prioritize patient safety, superior clinical outcomes, collaborative interdisciplinary teams, and compassionate engagement with patients, families, and the broader community. Demonstrated ability to build strong partnerships with physicians, nursing leadership, boards of directors, corporate stakeholders, and joint venture partners while driving measurable improvements in patient safety, clinical outcomes, workforce engagement, and financial sustainability. Deep expertise in hospital administration, psychiatric services, strategic planning, executive team development, business growth initiatives, innovative marketing strategy, and strengthening community relations.
Additional strategic strength from leadership roles in other industries including serving as the CEO of Belle Tire (an iconic Michigan brand and the third-largest tire retailer in the USA); a nationally recognized C-Suite executive coach across multiple industries: former account supervisor at leading New York and Chicago advertising/marketing agencies; the author of an internationally selling self-help book (The Six Husbands Every Wife Should Have, Simon & Schuster); President of an outpatient clinical psychology practice (25 years); Host of a highly-rated weekly radio show on clinical therapy and business coaching (Therapy Thursdays, with Dr. Steve, WJR, Detroit). Additional appearances on the Today Show (as clinical psychologist), ABC World News Tonight (business coaching and leadership), and numerous national and local print and broadcast features.
Overview
20
20
years of professional experience
Work History
CEO
Surgeons Choice Medical Center
Southfield, MI
01.2016 - 01.2026
- Recruited to develop and execute a comprehensive turnaround strategy for a $120 million hospital system (74-bed inpatient hospital with six operating rooms, a satellite Ambulatory Surgery Center, a Skilled Nursing Center, inpatient and outpatient PT/OT, and full service imaging, laboratory, and pharmacy) facing bankruptcy after prolonged mismanagement and organizational instability.
- Guided the hospital to become a finalist in the 2023 U.S. Customer Experience Awards for Best Business Change and Transformation.
- Implemented corporate restructuring from S-Corporation to LLC; recruited 20 new surgeon investors and successfully sold 73% ownership, generating a 30% cash return within two years and a 200% increase in partnership equity.
- Led a full organizational rebuild, including restructuring all clinical, financial, and administrative functions as well as designing and executing a comprehensive rebranding and marketing initiative. Over ten years, replaced approximately 80% of the leadership and administrative personnel to restore accountability, performance, and positive culture.
- Leveraged new technology, significantly upgraded instrumentation and facilities, streamlined all processes, and built a strong, positive-thinking, mission-focused leadership team who all participated in the creation and implementation of a new corporate mission/vision and values.
- Transformed performance from a 1/5 customer rating and impending foreclosure to sustained profitability and 5/5 customer ratings within three years.
- Increased revenue by 30% within two years while eliminating 90% of outstanding debt, reinvesting millions into infrastructure and service expansion, significantly strengthening EBITDA, and revitalizing organizational culture.
- Launched four new service lines; streamlined operating expenses; established new cultural performance standards including adoption of an equity, inclusion and “patients first” staff engagement policy.
- Oversaw a complete rewrite of hospital policies and procedures with a focus on continual improvement and maintaining strict awareness and adherence to quality and compliance standards. Significantly improved all QAPI reporting and performance standards.
- Improved state and federal regulatory/compliance quality scores from marginal to outstanding.
- Established Board of Directors and led quarterly meetings with board and shareholders.
- Reduced staff turnover by 80% and dramatically increased employee satisfaction, retention and employee engagement.
- Successfully navigated the 2020 COVID-19 shutdown, during which surgical volume declined by 90%, by structuring and executing joint venture partnerships with major health systems to leverage unused capacity and generate supplemental revenue.
- Integrated the hospital into the community through the addition of more than 50 additional surgeons, holding a seat on the city development board, initiating numerous community outreach and marketing activities, and establishing a relationship with the local media as a resource for healthcare related features.
- Lobbied the state for several different initiatives and CON issues and worked closely with outside counsel on all legal issues.
- Established leadership coaching protocols for all management personnel and identified high performers at lower levels for select coaching and training opportunities.
- Oversaw and negotiated all insurance, vendor, and state contracts and established new direct contracting business line through numerous third parties across the country.
- In 2025, proactively initiated and negotiated a strategic joint venture with a major health system, resulting in the sale of a 70% ownership stake and positioning the organization for long-term stability and growth.
President/CEO
Craig Consulting Group
01.2006 - Current
- Owner and principal of a business consulting and executive coaching firm specializing in developing clear, realistic, and strategic growth plans for companies and leaders—and guiding them through successful execution.
- Expertise includes leading professional growth management, targeted strategic planning, financial goal setting, culture and behavior change, organization-wide executive coaching, and improved communication and accountability.
- Leader in executive and organizational performance.
- Known for the ability to quickly understand, assess, and deliver value across diverse industries including retail, healthcare, manufacturing, engineering, marketing, energy, and telecommunications.
- Past and present clients include, 3M, BASF, Ford Motor Company, BorgWarner, Brose, AT&T, GM, Little Caesars, ITC, T-Systems, LifeTime Fitness, Chrysler, Taubman, Belle Tire, Beaumont Hospital, and others.
- Also work with high-performing individuals—such as professional athletes, political leaders, physicians, and other successful public figures—in defining, pursuing, and achieving elite performance goals.
- Experienced with family business and the unique stresses of family businesses, start-ups, distressed businesses, and launching successful
- Nationally recognized
CEO
Belle Tire
01.2012 - 01.2016
- Led $380 million (3rd in the nation) tire retailer with 90+ stores and 1900 employees.
- Brought in to resurrect a stagnating tire retailer suffering from a poor infrastructure, a lack of strategic thinking, and a counterproductive ineffective culture which evolved through 30 years of family leadership.
- Created and led an advisory board of shareholders and outside business leaders to inject new ideas into the organization and build greater accountability.
- Built a strong leadership team and reestablished a positive, enjoyable working environment.
- Within 3 years produced top 3 revenue and net income years in company history after many years of decline.
Education
Doctor of Clinical Psychology -
Illinois School of Professional Psychology
01-1996
Masters in Clinical Psychology - undefined
Illinois School of Professional Psychology
01-1994
Bachelor of Science in Advertising - undefined
Syracuse University
01-1986
Bachelor of Arts in Psychology - undefined
Syracuse University
01-1986
Skills
- Collaborative, Engaged Leadership
- Leadership/C-Suite Coaching
- Managing Difficult Personalities
- Business Growth
- Strategic Planning
- Marketing/Business Development
Accomplishments
- Internationally Selling Author (The Six Husbands Every Wife Should Have, Simon & Schuster 2011).
- TV/Radio/Media Appearances -The Today Show, ABC World News Tonight, CBS Radio Nationally, Time, Newsweek, USA Today, MSN, etc.
- Host of Therapy Thursdays with Dr. Steve Detroit Radio 2010-2017 WDVD, 2023-2026 WJR.
- Numerous Internet blogs, articles, references, etc.
Advertising/Marketing
BBDO Chicago, Account Supervisor
- Oversaw comprehsnsive advertising/marketing campaigns for Wrigley’s, Little Caesars, Baskin-Robbins, Mondo Fruit Squeezers, Brooks Athletic Shoes, Northwestern Hospital.
- Experienced in new product development, developing advertising and marketing campaigns, branding, PR, media buying, and creative writing.
Other Experiences
Clinical Psychology
- Owner and key principle of clinical psychological practice in Bloomfield, Hills Michigan.
- 30 years of experience in clinical psychology as both a practicing therapist and business owner.
- Nationally recognized as a leader in clinical psychology.
- Known for producing tangible results with difficult people, highly functional leaders, top performing executives, professional athletes, physicians, etc., - individuals who need a strong personality and presence who provides direct, meaningful interventions s that are insightful, results-oriented, and workable.
- Skilled in identifying, treating, and supervising the treatment of a wide range of psychological disorders.
- Strong reputation in the community as both a clinician and business leader.
- Specializes in performance management including sports psychology, corporate leadership, and professional growth.
- Also known for excellence in work with difficult personalities, conflictual couples, and other difficult populations.
- Previous Executive Board Member of the Michigan Psychological Association and state representative to the American Psychological Association.
Medical
- “C-Suite” consultant for a leading oncology practice ($50+ million yearly revenues) needing to overcome significant financial hurdles, cultural conflicts, and lack of strategic vision.
- In 2-3 years, helped organization financially restructure, establish a path for the future, and create a new and viable business model for success going forward.
Energy
- “C-Suite” consultant for a rapidly growing startup energy utility (256% growth in 7 years) who was struggling to build an effective structure, culture, and healthy strategic vision.
- Now an industry leader.
Timeline
CEO
Surgeons Choice Medical Center
01.2016 - 01.2026
CEO
Belle Tire
01.2012 - 01.2016
President/CEO
Craig Consulting Group
01.2006 - Current
Masters in Clinical Psychology - undefined
Illinois School of Professional Psychology
Bachelor of Science in Advertising - undefined
Syracuse University
Bachelor of Arts in Psychology - undefined
Syracuse University
Doctor of Clinical Psychology -
Illinois School of Professional Psychology