Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

DRU HAYNOS

Myrtle Beach,SC

Summary

Professional brand management expert with strong track record in developing and executing strategic marketing initiatives. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player focused on achieving results and adapting to changing market needs. Skilled in market analysis, consumer insights, and cross-functional team leadership.

Overview

39
39
years of professional experience
1
1
Certification

Work History

Brand Manager

Michael Kors
11.2024 - Current
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Maintained a clean, welcoming store environment to enhance customer experience and encourage repeat business.
  • Organized store layout strategically to optimize traffic flow patterns for enhanced shopper engagement.
  • Collaborated with retail sales manager to develop promotional events that boosted store revenue.
  • Assisted in driving sales through effective merchandising strategies and techniques.
  • Maintained high levels of organization in store by directing customers and replenishing merchandise.
  • Developed relationships with suppliers to negotiate better pricing terms or special deals on merchandise orders.
  • Improved employee morale through regular communication of expectations, goals, and performance feedback.
  • Ensured compliance with all company policies, procedures, and safety regulations for a secure working environment for both staff members and customers alike.
  • Streamlined inventory management processes, resulting in a more organized stock room and easier product location for staff.
  • Provided exceptional customer service that resulted in increased positive feedback from shoppers.
  • Supported visual merchandising efforts by creating attractive displays that showcased featured products and promotions effectively.
  • Handled cash register operations accurately, ensuring proper cash handling procedures were followed at all times.
  • Contributed to reaching monthly sales targets by identifying opportunities to upsell or cross-sell products during customer interactions.
  • Increased customer satisfaction by addressing their needs promptly and efficiently.
  • Resolved customer complaints professionally, fostering trust in the brand and promoting loyalty among customers.
  • Assisted customers in locating desired items while providing knowledgeable recommendations based on individual preferences or needs.
  • Implemented loss prevention measures to minimize shrinkage rates and protect company assets from theft or damage.
  • Handled customer service by dealing with complaints, organizing stock and answering customer questions.
  • Maintained, cleaned and organized store to provide positive shopping experience for customers and inspiring workplace for team members.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.

Sales Support Specialist

Tory Burch
05.2024 - 11.2024
  • Assisted customers with sales needs such as inventory and shipping questions.
  • Managed customer accounts, responding to inquiries and resolving customer service issues
  • Prepared and presented sales reports and customer profiles to upper management.
  • Assisted in the development of custom solutions for clients'' unique needs through active participation in brainstorming sessions with the sales team.
  • Boosted sales performance by providing timely and efficient support to the sales team.

Manager

Essilor Luxottica Group
05.2017 - 06.2024
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Assisted with hiring, training and mentoring new staff members.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Completed point of sale opening and closing procedures.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Rotated merchandise and displays to feature new products and promotions.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Approved regular payroll submissions for employees.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
  • Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
  • Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
  • Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
  • Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
  • Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
  • Developed a successful employee retention plan, reducing staff turnover rates significantly.
  • Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
  • Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
  • Cultivated strong team by hiring motivated individuals and fostering collaborative workplace, leading to improved store performance.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Reported issues to higher management with great detail.

Manager

MEMBERS 1ST FCU
06.2013 - 07.2016
  • Manager of branch office.
  • Responsible for overall branch development of staff and branch deposit growth.
  • Business development, acquiring new select employer groups and new loans and new accounts.

VP Business Development Manager

INTEGRITY BANK
01.2007 - 06.2013
  • Primarily responsible for growth and development of business portfolio for several branches.
  • Expertise in Banking, customer cash application and outgoing payment processing.
  • Managed merchant services, cash management, ATM and Credit card department.
  • Managed collections, dispute, receivables and credit management departments.

AVP/Branch Manager

M & T BANK
07.2002 - 01.2007
  • Managed daily operations, loans, foreign exchange, and reporting and risk management.
  • Business development, banking, customer cash application, outgoing payment processing and all aspects of ATM machines.
  • Multiple SAP implementations in Treasury, Banking and Cash Management.
  • Responsible for hiring and managing the growth of staff and deposits.

Sales Manager

WILLIAMS SONOMA
01.2000 - 07.2002
  • Responsible for managing entire sales department in large call center.
  • Created and implemented sales plans with targeted sales forecasts.
  • Worked directly with distribution center and internal logistics to maintain and ensure consistency between both areas.
  • Project management, Analytical and Communication skills.
  • Planning and coordination, internal and external consulting with buyers and other call centers. Documenting and mapping current business processes.
  • Responsible for routing and re-direction of incoming and outgoing sales calls.

AVP Lending

ALLFIRST / YORK BANK
09.1996 - 01.2000
  • Manager of consumer credit cards and personal lines of credit department.
  • Manager of ATM department.
  • Manager of Dealer auto floor plans and auditing.
  • Lender for auto, consumer and commercial loans.
  • Lender for mortgages, both consumer and commercial.

Account Coordinator

LANCOME INC.
01.1994 - 09.1996
  • Primarily responsible for the management, marketing and sales of Lancôme’s complete line of beauty treatments and cosmetics.
  • Manages counters in Bon-Ton and Lord & Taylor Department Stores within a three state area (PA, MD and WV.)
  • Responsible for setting monthly and annual sales forecasts.
  • Responsible for planning and setting up events.

Credit Analyst

FORD MOTOR CREDIT COMPANY
10.1989 - 01.1994
  • Responsible for new business credit applications for automobile, tractor and heavy equipment financing.
  • Managed team of credit investigators and customer service representatives.
  • Responsible for setting up and auditing dealer floor plans.

Flight Attendant

USAir
06.1986 - 10.1989
  • Ensure compliance with all Federal Aviation Administration regulations.
  • Provided and performed important safety, security and service related duties.
  • Provided exceptional leadership when situations arose and provided outstanding customer service.

Education

Associate of Science - Business

Harrisburg Area Community College
Harrisburg, Pa
01.1982

BSBA - Finance & Marketing

University Of Pittsburgh Pennsylvania
Pittsburgh, Pa
01.1986

Skills

  • Market analysis
  • Partnership development
  • Sales support
  • Brand strategy
  • Product management
  • Product positioning
  • Performance monitoring
  • Creative direction

Certification

  • Certification: Real Estate The Real Estate School of Pennsylvania. Harrisburg, Pa 1992
  • Master Personal Trainer Master Personal Trainer Certification American Sports & Fitness Association, St Louis, Missouri 2015
  • Sports Nutrition: Sports Nutrition Certification American Sports & Fitness Association, St Louis, Missouri 2015
  • Minister: Ministry/Clergy American Marriage Ministries, Seattle, WA US 2016
  • Real Estate: Kaplan University Online 2017

Timeline

Brand Manager

Michael Kors
11.2024 - Current

Sales Support Specialist

Tory Burch
05.2024 - 11.2024

Manager

Essilor Luxottica Group
05.2017 - 06.2024

Manager

MEMBERS 1ST FCU
06.2013 - 07.2016

VP Business Development Manager

INTEGRITY BANK
01.2007 - 06.2013

AVP/Branch Manager

M & T BANK
07.2002 - 01.2007

Sales Manager

WILLIAMS SONOMA
01.2000 - 07.2002

AVP Lending

ALLFIRST / YORK BANK
09.1996 - 01.2000

Account Coordinator

LANCOME INC.
01.1994 - 09.1996

Credit Analyst

FORD MOTOR CREDIT COMPANY
10.1989 - 01.1994

Flight Attendant

USAir
06.1986 - 10.1989

Associate of Science - Business

Harrisburg Area Community College

BSBA - Finance & Marketing

University Of Pittsburgh Pennsylvania
DRU HAYNOS