Duane Munn

Lead social and audience strategy across Epic’s ecosystem of franchises, positioning social as a core layer of the player lifecycle and live-service engagement model.

• Defined and implemented a multi-title social ecosystem strategy across Fortnite, Rocket League, and LEGO Fortnite, aligning brand voice, audience development, and engagement frameworks.
• Partnered with product, publishing, and live ops teams to integrate social into player acquisition, retention, and in-game engagement loops, enhancing overall user experience.
• Re-architected team structure and workflows to enable real-time content systems at global scale, improving responsiveness to audience engagement.
• Led platform innovation across TikTok, YouTube, and emerging channels, leveraging algorithm and product insights to drive sustained growth.
• Established social as a strategic growth engine driving franchise expansion, cultural relevance, and community development.

Architected a global social strategy and operating framework guiding multiple business units and international markets.

• Positioned HBO Max as the central social hub connecting IP, franchises, and audiences across the WBD portfolio.
• Led the transformation of HBO Max social into a centralized, cross-brand platform supporting the Warner Bros. Discovery ecosystem (HBO, Max Originals, Warner Bros. film, Turner networks, sports).
• Defined and evolved brand voice, transitioning from campaign-based execution to consistent cultural programming and audience engagement.
• Partnered across marketing, content, PR, and platform teams to align social strategy with streaming growth priorities.
• Integrated social into tentpole launches, franchise development, and lifecycle marketing, supporting subscriber acquisition and retention.
• Established KPIs focused on brand health, engagement, and DTC growth, advancing assessment beyond channel-level performance metrics.
• Delivered billions of annual views and substantial audience growth, enhancing social's influence as a key business driver.

Led strategy for one of the world’s largest distributed content networks, overseeing audience development across all major platforms.

• Built and scaled platform-native content ecosystems to enhance distribution and align with audience behavior.
• Partnered with editorial, video, and growth teams to evolve content strategy with platform evolution and monetization goals.
• Implemented data-driven frameworks to streamline content programming and optimize publishing cadence for improved performance.
• Guided cross-functional teams in strategy development for emerging platforms, including early TikTok growth initiatives.

• Drove audience growth and engagement through platform-first content and distribution strategies, resulting in increased brand visibility.
• Led social transformation across Cartoon Network and Boomerang, integrating digital strategy into brand, product, and partnership strategies in order to enhance audience connection.
• Built sponsorship and partnership models for social-first campaigns and IP extensions, strengthening brand collaborations.

• Managed social strategy and execution for NFL and NFL Network, supporting major tentpole events and league initiatives.
• Scaled social to become a key driver of traffic, fan engagement, and content distribution.
• Launched platform expansions on Instagram, Snapchat, YouTube; integrated social into broadcast and live events.
• Built and scaled NFL Network’s social presence from inception, growing to millions of followers.
• Integrated social into linear programming, talent, and live event strategy.