Duane Schnuelle
Gardner
Summary
Dynamic sales and marketing professional with over 28 years of experience at John Deere, specializing in driving sales growth and enhancing the independent dealer channel. Proven track record of consistently meeting business objectives while fostering team development and understanding the unique needs of dealers and customers. Expertise in building trusting relationships with key stakeholders, combined with a passion for collaborating with teams to create effective strategies that maximize value and deliver impactful results. Committed to leveraging extensive industry knowledge to contribute to organizational success and growth.
Overview
29
29
years of professional experience
Work History
Growth Product Manager – Lifecycle Services
John Deere
08.2024 - Current
- Led research into services and products to enable better efficiency, support, and recurring sales with our dealers and customers.
- Implemented pilot program enabling automated machine support information for dealers to proactively support customer equipment needs. These automations have helped dealers improve monitoring efficiency by 20% which has allowed them to proactively monitor more machines driving increased conversion of issues to repair and growing service revenue.
Global Dealer & Stakeholder Success Manager - Digital Products
John Deere
12.2023 - 08.2024
- Led implementation, adoption, marketing, and utilization of our digital aftermarket tools for dealers & customers.
- Led a support, training, marketing, & onboarding team to assist our dealers with utilizing our digital aftermarket tools to help drive better service efficiency and overall proactive customer support.
Parts & Service Marketing Manager - N. America
John Deere
12.2018 - 12.2023
- Responsible for leading all "go to market" marketing tactics and promotions to support sales of a $4 Billion parts and service products business through our N. American dealer network.
- Led team of marketing professionals to support pricing, order programs, marketing campaigns, and trade show events.
Training & Events Manager - N. America
John Deere
08.2015 - 12.2018
- Led a team that was responsible for all sales, parts, & technical training delivery both virtually and at our training centers throughout N. America for our dealer network.
- Executed all New Product Introductions, Live Events, & Trade Show support events.
- Responsible for supporting the creation of a new in field sales training location in Orlando, Florida to allow for dealers to learn and experience John Deere equipment in the field.
Partnered Products Manager - N. America
John Deere
03.2013 - 08.2015
- Responsible for a product development team that worked with key supplier partners to build products to Deere specs to extend the portfolio of our product portfolio.
- Led a team of project managers developing new products, and managed relationships with key strategic partners (Stihl & Honda) to enable sales of complementary products through our dealer channel.
National Sales Manager, Mass Channel
John Deere
03.2011 - 03.2013
- Responsible for leading account management team for sales and marketing of Deere’s products through our mass channel partners (Home Depot & Lowe’s).
- Led an account team responsible for all marketing, training, support, and sales of Deere equipment and parts sold through The Home Depot and Lowe’s channels.
Division Sales Manager - Mid Atlantic Region
John Deere
09.2008 - 03.2011
- Led a sales team supporting our dealer channel in the mid-Atlantic region from New Jersey to South Carolina that was responsible for approximately $500M in sales.
- Managed relationships with key dealer partners to complete strategic planning sessions, sales reviews, and overall business consulting support.
Dealer Development Region Manager
John Deere
05.2006 - 09.2008
- Led a team of business consultants that worked with our dealer channel West of the Rocky Mountains to assist them in optimizing business processes and helping consult with dealers on mergers & acquisitions.
- Assisted several dealership organizations in business improvement projects resulting in improved sales and service profitability.
- Assisted in multiple M&A events with dealers in the Western Region.
International Marketing Manager - Seeding/Planting
John Deere
07.2004 - 05.2006
- Led our marketing support of planting and seeding products to marketings outside of the US & Canada.
- Worked closely with key stakeholders in Europe, Russia, & Australia to help grow our air seeding sales by 30% in these areas.
- Supported farm shows and marketing events in these regions, and brought competitive insights and customer needs back to our engineering team to drive product improvement.
Dealer Development Manager - OK & TX
John Deere
06.2001 - 07.2004
- Worked as a business consultant helping our dealers in Oklahoma and Texas improve parts and service department processes, complete strategic planning, and assist with dealer mergers & acquisitions.
- Led performance reviews with dealer organizations and helped put together one of our most strategic dealership mergers within our region to create one of our top performing Ag & Turf dealer organizations today.
Territory Manager
John Deere
01.1997 - 06.2001
- Responsible for dealer organizations in Arkansas and Louisiana to grow both our parts and complete goods businesses.
- In field representative for the company building relationships, trust, and support with dealer accounts as well as key retail customers.
Education
Bachelor's - Agribusiness
Oklahoma State University
Stillwater, OK12.1996
Master's - Global Executive MBA
Duke University
Durham, NC05.2009
Skills
- Leading Teams - 10 years
- Sales Experience - 10 years
- Working with an independent dealer network - 10 years
- Marketing - 10 years
- Ag Retail Dealership Consulting - 5 years
- International Business - 2 years
- Teamwork and collaboration
- Critical thinking
Awards
High performing sales individual while in these roles winning "Leader’s Circle" award in 1999 and 2000 which was given to the managers with the highest sales growth in the company for the year.
Timeline
Growth Product Manager – Lifecycle Services
John Deere
08.2024 - Current
Global Dealer & Stakeholder Success Manager - Digital Products
John Deere
12.2023 - 08.2024
Parts & Service Marketing Manager - N. America
John Deere
12.2018 - 12.2023
Training & Events Manager - N. America
John Deere
08.2015 - 12.2018
Partnered Products Manager - N. America
John Deere
03.2013 - 08.2015
National Sales Manager, Mass Channel
John Deere
03.2011 - 03.2013
Division Sales Manager - Mid Atlantic Region
John Deere
09.2008 - 03.2011
Dealer Development Region Manager
John Deere
05.2006 - 09.2008
International Marketing Manager - Seeding/Planting
John Deere
07.2004 - 05.2006
Dealer Development Manager - OK & TX
John Deere
06.2001 - 07.2004
Territory Manager
John Deere
01.1997 - 06.2001
Master's - Global Executive MBA
Duke University
Bachelor's - Agribusiness
Oklahoma State University