Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Duffy Delgado

Duffy Delgado

Normandy Park,WA

Summary

Dynamic sales leader with a proven track record at Sweetwater Integration, driving a 200% sales increase through strategic relationship management and solution selling. Expert in customer relationship management and business development, leveraging strong presentation skills to foster partnerships and enhance market presence in the audio-visual industry.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Account Manager

ADI Global Distribution
03.2025 - 01.2026
  • Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
  • Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
  • Developed deep knowledge of customer businesses and relationship to company objectives.
  • Mentored junior account management professionals to develop skills and increase company revenue.

Director of Sales and Marketing

Audio Engineers NW
07.2024 - 11.2024

Focused on growth through relationship building and sales and marketing initiatives for new company. Created numerous business development opportunities via meetings with corporate, government and professional contacts to create future sales partnerships.

Field Sales Manager - NW Region

Boxlight Corporation
12.2023 - 06.2024

Regional Sales Manager for leading Education Technology manufacturer of interactive touch technology, classroom audio systems, STEM tech, and full classroom tech solutions. Territory consists of WA, OR, ID, MT, AK, and WY. Customer base includes regional and national EdTech resellers, K-12 institutions, government and corporate offices throughout the region. Primary goal is to increase territory sales activity via reseller training and marketing, on-site customer demonstrations, exhibiting and participating at education technology trade shows, and continual online and in-person presentations. Achievements included increasing territorial presence in the market through relationship building activities. Territory sales and sales opportunities grew in a short period of time prior to company downsizing and consolidation.

National Sales Program Manager

Sweetwater Integration
07.2021 - 10.2023

Manage all aspects of the Systems Integration Program at Sweetwater by establishing personal customer contact through a self-created qualifying process. Vet over 800 systems integration custom project leads annually from the Sweetwater Sales Engineer force of over 700 salespeople. Manage relationships with Sweetwater Sales Engineers through direct communication while representing and presenting the Systems Integration Program initiatives and directives. Create and maintain sales processes between Sweetwater Corporate and Sweetwater Integration Division aka All Pro located throughout the U.S. for best efficiencies and an outstanding seamless customer experience. Distribute vetted leads to S.I. Field Consultants for continued design and quoting opportunities. Facilitate communication between S.I. staff of designers, engineers, technicians, purchasing agents, financing team, marketing director, commissioners/trainers and Sweetwater Corp staff including lead-producing Sales Engineers, Sales Managers, Purchasing Agents and Marketing Team on all contracted projects. Create and present marketing opportunities via live presentations across the Corporate Campus. Manage and maintain sales lead portal with IT Depts from both Sweetwater Corp and S.I. Divisional Office in FL. Train newly hired Sales Engineers on Systems Integration Program capabilities and selling techniques. Act as the primary representative and liaison for all things related to Sweetwater Integration aka All Pro at the Sweetwater Corporate Campus. Accomplishments include a 200% sales increase from $5mil in 2021 to $10mil in 2022.

Production & Customer Lead

Audio Engineers NW
05.2018 - 07.2021

Oversee A/V event production operation and interface with customer as the primary company representative at the event site. Responsible for public and private event productions.

North American Sales - Western Region

Loud Audio - Mackie & Ampeg
05.2015 - 04.2018

Inside Sales of the Mackie and Ampeg brands managing and supporting over 500 independent musical instrument retail accounts located throughout the Western Region of North America. Drive product sales through marketing programs with account partners to increase brand awareness and product sell-through. Develop account strategies to achieve sales quotas. Promote and provide product training via brand resources. Plan with VP of Sales to create sales quotas and increase annual product sales growth. Collaborate with Marketing Development team to create go-to-market strategies for new product releases. Maintain regular contact schedule with account base while also continuing to research and develop new business partners. Attend and represent Mackie and Ampeg at NAMM trade shows. Voice-over work for several product launches.

NW Account Manager

Troxell Communications
01.2010 - 01.2011

NW Territory Account Manager fr national AVL Systems Integrator, responsible for WA, OR, ID and MT, specializing in classroom and presentation technologies. Representing and selling hundreds of Pro A/V brands and products including Optoma, Hitachi, Barco, Smart Technologies, Promethean, Elmo, Lumens, Samsung and many more. Sales of customer A/V system design and installation services. Account management of all public and private school districts and established customers within the territory. Consistent business development activities via product demos at marketing events and trade shows, both regional and national. 75% travel throughout the territory. Establish sales objectives and goals through monthly forecasting and company quotas. Maintain excellent customer service throughout all sales activities and actions. Achievements include Top Company Salesperson - Hitachi Projectors.

NW Sales Director

ANEW Communication Technologies
02.2007 - 01.2010

Manufacturer's Representative fo Pro Audio Video brands such as Samsung Electronics, Sony Video Conferencing, ClearOne Audio Conferencing, Magenta Research, Projection Design, D.A.S., 3M AV, Boxlight and many more. Manage territory consisting of WA, OR, ID, AK, MT. Actively support and maintain reseller network within the territory including systems integrators, Pro A/V product resellers, consumer retailers, live production and staging contractors, event management firms, and all pro A/V channel-related customers. Support via product demos, industry trade shows and events, vertical marketing vents, and all promotional opportunities for supported brands. Engage end-users through direct-to-customer site demos and vertical events. Provide training and support for both the reseller network and end-user prospects. 50%-75% travel throughout the territory. Support manufacturer national trade show events by attending forecasting monthly sales projections for new business. Provide support for all sell-through opportunities with all organizations and departments involved in the process. Achievements include consistent territory sales growth for the rep firm of 20%-30% annually three consecutive years.

Education

Associate of Arts - Business Management

Green River College
Auburn
03-2013

Skills

Customer Relationship Management

Sales Management

Business Development

Audio Video Lighting Professional

Marketing

Sales

Sales Training

Interpersonal Communications

Self-Motivated

Independent and Team Member

Problem Resolution

Solution Selling

Presentation Skills

Accomplishments

  • Supervised team of over 700 staff members while at Sweetwater Integration
  • Increased sales 200% in one year at Sweetwater Integration
  • Implemented 8-step qualifying process while at Sweetwater Integration
  • Top Salesperson Award - Hitachi Projectors while at Troxell
  • Increased sales up to 30% annually while at ANEW C.T.

Certification

Business Foundations

Retail Management

Marketing & Sales

Management and Supervision

Timeline

Senior Account Manager

ADI Global Distribution
03.2025 - 01.2026

Director of Sales and Marketing

Audio Engineers NW
07.2024 - 11.2024

Field Sales Manager - NW Region

Boxlight Corporation
12.2023 - 06.2024

National Sales Program Manager

Sweetwater Integration
07.2021 - 10.2023

Production & Customer Lead

Audio Engineers NW
05.2018 - 07.2021

North American Sales - Western Region

Loud Audio - Mackie & Ampeg
05.2015 - 04.2018

NW Account Manager

Troxell Communications
01.2010 - 01.2011

NW Sales Director

ANEW Communication Technologies
02.2007 - 01.2010

Associate of Arts - Business Management

Green River College
Duffy Delgado