Dulce Damron
Sterling
Summary
Dynamic manager with extensive experience in the hospitality sector, specializing in group sales, client relations, and event coordination. Proven ability to drive revenue growth through strategic contract negotiations and effective management of key accounts, while maintaining a steadfast commitment to service excellence. Expertise in branding and content creation enhances client engagement and elevates brand visibility. Strong focus on fostering relationships and delivering exceptional results in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Sales Manager (Tour & Travel)
Hilton Fairfax
02.2025 - Current
- Drive group sales by researching, soliciting, and securing Tour & Travel business, consistently exceeding lead and revenue targets.
- Manage client relationships through site tours and tailored proposals, resulting in high conversion rates and repeat business.
- Create and implement quarterly sales and marketing plans using market trends and historical data to increase revenue.
- Coordinate with revenue, catering, and operations teams to ensure smooth group bookings and maximize profitability.
- Represent the hotel at trade shows, networking events, and client activations to boost brand visibility and generate leads.
- Provide high-touch service throughout the sales process to build trust and drive client retention.
Marketing & Event Manager
Bourbon Bayou Kitchen
04.2024 - 02.2025
- Created impactful promotional campaigns to increase sales and enhance guest experiences.
- Organized events and liaised with clients, vendors, and staff to ensure seamless execution and high customer satisfaction.
- Streamlined communication between operations and event coordination teams to improve service quality.
Marketing Manager- Freelance
The Winery at Bull Run
10.2023 - 04.2024
- Promote winery events, wine clubs, and new releases through targeted marketing.
- Manage social media, email, and digital campaigns to drive visits and sales.
- Support sales team with marketing materials and strategies to boost revenue.
Sales & Marketing Administrative Assistant
The National Conference Center
06.2017 - 10.2023
- Supported the sales team by managing Banquet Event Orders (BEOs), preparing contracts, and coordinating event logistics.
- Assisted in trade shows and marketing efforts to promote conference center services.
- Fostered client relationships through exceptional customer service, achieving repeat business and positive client feedback.
- Assisted with lead generation and follow-ups, contributing to increased group bookings and sales pipeline growth.
Education
High School Diploma -
Potomac Falls High School
06-2013
Skills
- Administrative Support & Scheduling
- Social Media Managment
- Fluent in Spanish
- Strong Verbal Communication
- Photography & Videography
- Project Managment
- Proficiency in Lightroom, Photoshop, and Canva
- Team Leadership & Collaboration
- Staff management
- Sales Force - Delphi
- Adobie Cloud Apps
- Client relationship management
Languages
English
Spanish
Timeline
Sales Manager (Tour & Travel)
Hilton Fairfax
02.2025 - Current
Marketing & Event Manager
Bourbon Bayou Kitchen
04.2024 - 02.2025
Marketing Manager- Freelance
The Winery at Bull Run
10.2023 - 04.2024
Sales & Marketing Administrative Assistant
The National Conference Center
06.2017 - 10.2023
High School Diploma -
Potomac Falls High School