Summary
Overview
Work History
Education
Skills
Software
Timeline
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Dulce Denis Velasquez Mejia

Marketing
Argentina ,NJ

Summary

Innovative Marketing leader with 15 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

1
1
Language
6
6
years of post-secondary education
15
15
years of professional experience

Work History

Vx Country Brand Lead

Pfizer
Region Argentina
11.2019 - Current
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Developed innovative marketing campaigns based on key objectives.
  • Prepared and administered annual budget of $1M.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Responsible for Vx NIP & Private Market USD60 million
  • Positioning of PCV20 in the world representing Emerging Markets. Pharmacy Vax Opportunity Work Team. Speaker training Member
  • Launch Nimenrix positioning in Pandemic Time
  • Relation with the MOH – the VTC - KOL

Tech Transfer Manager

Pfizer
Region Argentina
06.2018 - 11.2019
  • Identified improvement opportunities and directed strategies for site implementation.
  • Reviewed all documentation for accuracy, quality and compliance.
  • Monitored and stocked consumable inventory and laboratory supplies.
  • Worked with management to evaluate future projects and align with critical path schedule requirements.
  • Sales budget $USD 30 million
  • Direct relation with MOH from Paraguay - Argentina
  • Developed Market Research
  • Evaluate opportunities to launch NIP Products. (tech Transfer)

Brand Manager Sr Ibuprac

Pfizer
Argentina
11.2016 - 05.2018
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Motivated team members to continuous improvement in promoting and selling target products.
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Prepared and administered annual budget of $4M.
  • Sales Budget of $30M
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Develop point of sales material
  • Responsable of Sales Reps (Cordoba)

Regional Brand Manager Analgesics

Bayer
Guatemala
03.2015 - 06.2016

• Develop campaigns aligned with the global strategy

• Achieve the sales budget and A&P

• Research develop U&A

• Pricing strategy

• Launch new products

• ATL & BTL strategy

  • Worked 3 months in RD with Commercial team

Regional Brand Manager

GlaxoSmithKline Pharmaceuticals
Guatemala
01.2013 - 02.2015

• Develop campaigns aligned with the global strategy

• Achieve the sales budget and A&P

• Negotiation with the sales manager in each country

  • Planned, implemented and tracked sales and marketing strategies to promote brand products.

Shopper and Customer Marketing (4 Countries)

GlaxoSmithKline
Guatemala
01.2011 - 12.2013
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.

Sales Coordinator & Analyst Farma

GlaxoSmithKline
Guatemala
11.2006 - 12.2010

• Price analysis • Sales forecast • Event coordination (symposiums, congress)

Education

MBA -

Francisco De Vitoria
Spain
01.2008 - 12.2009

Digital Transformation Program

Cambridge
London
01.2021 - 02.2021

Bachelor of Science - Marketing With Specialization in Finance

Rafael Landivar
Guatemala
01.2003 - 01.2007

Skills

Category growth

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Software

Power point

Timeline

Digital Transformation Program

Cambridge
01.2021 - 02.2021

Vx Country Brand Lead

Pfizer
11.2019 - Current

Tech Transfer Manager

Pfizer
06.2018 - 11.2019

Brand Manager Sr Ibuprac

Pfizer
11.2016 - 05.2018

Regional Brand Manager Analgesics

Bayer
03.2015 - 06.2016

Regional Brand Manager

GlaxoSmithKline Pharmaceuticals
01.2013 - 02.2015

Shopper and Customer Marketing (4 Countries)

GlaxoSmithKline
01.2011 - 12.2013

MBA -

Francisco De Vitoria
01.2008 - 12.2009

Sales Coordinator & Analyst Farma

GlaxoSmithKline
11.2006 - 12.2010

Bachelor of Science - Marketing With Specialization in Finance

Rafael Landivar
01.2003 - 01.2007
Dulce Denis Velasquez MejiaMarketing