Dulcinea Hellings

• Established the first 360 event program and strategy for Messika, the Americas (USA, LATAM, CAD)
• Completed 85 events during fiscal year 2024, resulting in 13% of the overall sales for the subsidiary
• Manage all budgets effectively, optimizing allocation of resources to maximize event impact and success
• Securing new brand partners to help increase brand awareness and qualified prospects for the database
• Execute comprehensive event plans by collaborating with other departments to achieve event objectives and vision
• Curate and elevate the brand image through all marketing materials, copy, event collateral
• Ensure high end guest experience with refined hospitality and travel arrangements
• Principal leader in Messika Paris Fashion Week show organization. Coordinated the travel, entertainment and commercial moments for 20 key wholesale partners, resulting in over 3 million in high jewelry sales
• Organized Messika's debut at the Neiman Marcus Bejeweled Ball. The distinguished high jewelry and watch event held annually
• Planned a 300 person High Jewelry event in a private mansion in Miami. The first regional brand event held in the US

• Completed 70+ events during the fiscal year and managed a seven figure budget
• Oversaw all event creation - internal, external, partner, press, institutional, and VIP client
• Direct relationship and management of 11+ internal boutique teams along with overseeing the event relationship with external boutiques
• Executed two separate multi-day VIP client & celebrity experience trips that resulted in 3.1 million in sales
• Managed a store opening event series in key market, Dallas
• Focused on new client acquisition by partnering with like-minded brands with similar clientele bases by creating multi-faceted experiences
• Managed VIP hospitality via special gifting and travel arrangements
• Created an all access website for end clients to receive seamless communication about private events
• Continued strategy on planning new and bespoke event concepts that retain client's excitement
• 360 event preparation and production including invitation creation, guest lists, contracting, task delegation and collaboration with other departments, budget management
• Seamless communication with HQ for event proposals and recaps including ROI analysis to ensure adherence with brand guidelines and facilitate up to date reporting

• Multi-faceted role to support the overall Marketing Department
• Assisted Watches & Wonders annual Watch Fair
• Oversaw all sample traffic and loan agreements for press
• Managed relationship with stylists
• Created look books for celebrity & award show loans
• Clipped and reported all Panerai media placements
• Became proficient in SAP - Systems, Applications, Products in Data processing
• Conducted monthly maintenance tests to the website interface
• Supported all client events by packing display elements, booking security, planning visual displays and shipping of product
• Invitation design and distribution
• Planned a 30 person, 3 day company retreat

Worked directly under the Director of Sales as well as the Head of Product Development while also supporting the rest of the team when necessary

• Supported the creative team with the Fall 2017 Campaign photoshoot
• Managed the delivery of craft services, props, lighting and set
• Maintained the model's schedule to reach the end of day deadline
• Worked the Spring Summer 2018 Fashion show
• Created model boards, ensured each model was dressed and had the correct attire and accessories
• Reinforced the Public Relations staff by coordinating with the media and security prior to the event
• Joined the sales team for New York Market and two consecutive trips to Paris Market
• Oversaw the showroom set up, ensured the garments looked impeccable for the buyers and dressed the fit model for every showing
• Coordinated sample requests for marketing events, photoshoots and red carpets
• Assisted with shipping logistics from manufacturer to retailer through Zedonk business software
• Inputted purchase orders from Excel template to company software
• Created Powerpoints for all retailers to educate them on our brand, mission and product knowledge