Summary
Overview
Work History
Education
Skills
Timeline
Generic

DURGASARVANI RAVELLA

Overland Park

Summary

Results-oriented Digital Marketing Specialist with 6 years of progressive experience in PPC campaign management, digital strategy execution, and conversion tracking. Proven track record in Google Ads, Meta Ads, LinkedIn Campaigns, and GTM implementation to drive measurable business growth. Adept at setting up tags and tracking pixels, optimizing audience targeting, and enhancing ROI through data-driven strategies. Strong cross-platform expertise in B2B and B2C campaigns across diverse industries.

Overview

7
7
years of professional experience

Work History

Senior Digital Media Specialist

DMH Advertising
02.2023 - Current
  • Manage and optimize $1M+ annual ad spend across Google, Bing, and Facebook Ads.
  • Managed end-to-end YouTube Ads campaigns, including audience targeting, bidding strategies, and creative optimization to maximize ROI.
  • Set up conversion tracking and custom event tags via Google Tag Manager to ensure accurate performance measurement.
  • Increased lead conversions by 45% while reducing CPA by 30% through data-driven optimization.
  • Designed and executed multi-channel campaigns (Search, Display, Video, Social), boosting brand awareness by 60%.
  • Collaborated with creative teams to deliver compelling ad creatives aligned with brand strategy.

Campaign Specialist

Iopex Technologies
08.2020 - 05.2022
  • - Planned, launched, and optimized data-driven digital marketing campaigns across Google Ads, Facebook Ads, and LinkedIn.
  • - Increased ROI by 25% through refined audience targeting and segmentation.
  • - Monitored campaign performance, providing actionable insights and recommendations to stakeholders.
  • - Managed cross-channel strategies, resulting in higher brand visibility and consistent lead growth.

Senior Process Executive – Digital Marketing (Dentsu Network)

Paragon Digital Services
06.2018 - 08.2020
  • - Managed end-to-end campaign execution for global clients across search, social, and display platforms.
  • - Conducted market research and competitor analysis to identify growth opportunities.
  • - Provided training and mentorship to junior team members on digital advertising tools and best practices.
  • - Oversaw budget allocation, ensuring cost efficiency and campaign profitability.

Education

Master’s in Computer Science -

Wichita State University
Wichita, KS
12.2024

Skills

  • Advertising Platforms: Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TTD
  • Analytics & Tracking: Google Analytics, Google Tag Manager (GTM), Conversion Tracking, Event Tag Implementation
  • Campaign Management: SEM, Display, Video, Remarketing, Lead Generation Optimization
  • Skills: Audience Segmentation, Bid Strategy Optimization, A/B Testing, Landing Page Optimization
  • Tools: Tableau, CRM Platforms, Marketing Automation Tools
  • Other Expertise: Market Research, Process Optimization, Performance Reporting

Timeline

Senior Digital Media Specialist

DMH Advertising
02.2023 - Current

Campaign Specialist

Iopex Technologies
08.2020 - 05.2022

Senior Process Executive – Digital Marketing (Dentsu Network)

Paragon Digital Services
06.2018 - 08.2020

Master’s in Computer Science -

Wichita State University