Dusten Miller
Fresno,TX
Summary
Dynamic Media Strategy Manager with a proven track record at National Beverage, adept in strategic planning and team leadership. Excelled in innovating media solutions and boosting brand visibility, managing complex projects with a keen focus on results. Skilled in negotiation and verbal communication, significantly enhanced media marketing objectives and client satisfaction.
Overview
11
11
years of professional experience
Work History
Media Strategy Manager
National Beverage
03.2018 - 05.2024
- Provide strategic and innovative local and national media plan recommendations that achieve brand media marketing objectives.
- Anticipate and respond to multiple Brand and Senior Media Management teams and their issues.
- Actively seek out and evaluate new and creative media opportunities.
- Maintain expertise in emerging media usage trends to ensure plans connect with consumers
- Manage team of 3 personnel in day to day operations, detailed budget tracking, ongoing adjustments needed and execution/stewardship of all programs in media plans.
Media Supervisor
Starcom MediaVest Group
01.2014 - 03.2018
- Developed marketing and media plans for various clients including Kraft, Allstate, Kellogg, Procter & Gamble
- Worked closely with brand management teams to create Integrated Marketing Communications plans
- Led local strategic and tactical planning for major DMAs
- Collaborated with client’s marketing team and regional marketing managers to develop effective local media plans- Managed media budget and presented monthly client reports
- Directed team of associates to manage media plans and maintain key client relationships
Summer Sales Intern
Anheuser Busch
05.2013 - 09.2013
- Represent featured brands at various key accounts
- Assist in driving sales and marketing initiatives
- Participate in strategic planning and execution of sales activities
- Collaborate with sales team to achieve targets and goals
- Successfully increased sales and brand awareness at designated accounts
- Received positive feedback from clients and customers on product knowledge and sales techniques
- Contributed innovative ideas to enhance sales strategies and initiatives
- Cultivated strong customer relationships through efficient service, achieving 20% increase in repeat business.
Education
Doctor of Business Administration - Marketing
Liberty University
Lynchburg, VA06.2027
MBA - Marketing
Saint Xavier University
Chicago, IL05.2016
Bachelor of Arts - Psychology
Chicago State University
Chicago, IL05.2013
Skills
- Team Leadership
- Time Management
- Verbal and written communication
- Complex Problem-Solving
- Strategic Planning
- Operations Management
- Project Management
- Sales Techniques
- Performance Management
- Business Administration
- Marketing
- Negotiation
Timeline
Media Strategy Manager
National Beverage
03.2018 - 05.2024
Media Supervisor
Starcom MediaVest Group
01.2014 - 03.2018
Summer Sales Intern
Anheuser Busch
05.2013 - 09.2013
Doctor of Business Administration - Marketing
Liberty University
MBA - Marketing
Saint Xavier University
Bachelor of Arts - Psychology
Chicago State University
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