Dustin Deling

• Streamline processes to cut downtime and optimize employee productivity.
• Develop custom solutions based upon clients' strict requirements.
• Manage search engine marketing budgets and tracked campaign performance.
• Collect and analyzed data to improve strategies.

• Rebranded my personal freelancing LLC into The Local Demand
• The Local Demand is a data-driven strategy to grow awareness and interest in local home services using the largest, most robust marketing tool on the planet -the internet.

• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.

• Led the development and execution of DecksDirect digital marketing strategy. Manage and coach the internal team and agency partners to build awareness and positioning for DecksDirect throughout the whole customer journey.
• Set up Google shopping feed to sync with catalog that resulted in $150,000 in incremental weekly revenue.
• SEO efforts resulted in top SEO market share for decking terms beating out big box stores The Home Depot, Lowes, and Menards.
• SEO efforts resulted in the most keywords ranked on page 1 in company history.

COVID-19 Related Layoff

• I led Windmill's client digital strategy and implementation from start to finish, keeping the lines of communication open, removing project roadblocks, and ensuring client satisfaction.

COVID-19 Related Layoff

• Managed a team of 5 super-smart analysts and planners.
• Provided insight and thought leadership to direct and define client's business objectives and goals across search, social and e-commerce platforms.
• Oversaw the development, implementation, and measurement of impactful, data-driven paid media long-term and short-term strategies.
• Developed and lead new hire training and assist with the agency's external efforts: recruitment, community engagement, and marketing.
• Improved Paid Search measurement with call tracking resulting in 1,699% in ROAS.
• Increased a client's monthly organic traffic by 162%.
• Consolidated 190 websites into a single domain that resulted in 34% increase in traffic in first 3 months.

• In charge of digital marketing (building and maintaining the website, SEO, paid media, content and email marketing, organic/paid social) and traditional marketing (mailers, build boards, radios ads, trade shows).

Acquisition Related Layoff

• Maintained in-depth understanding of industry practices and trends to best promote products.
• Measured and evaluated brand digital performance to present weekly findings to management.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.

• Developed and teach complete Digital Marketing Training for JR Digital Marketing Specialists
• Developed internal process docs for SEO, PPC, Google Analytics, CRO, Email, Content, Landing Pages, and more
• Ran PPC campaigns with budgets as large as $100k a month.

• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Optimized company website to improve engine ranking, user experiences and conversion rates.

• Optimized website content and images to improve search engine rankings.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Created content strategies for digital media.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.

• Created social media content with innovative brand messaging to support new product launches.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.