Summary
Skills
Education
Work History
Overview
Generic

Dustin Picciuolo

Phoenix,AZ

Summary

Results-driven and highly experienced SEO Specialist with a proven track record of six successful roles in optimizing website performance, enhancing online visibility, and driving organic traffic growth. Proficient in utilizing cutting-edge SEO tools such as Sitebulb and various Google tools to achieve top-ranking results and improve keyword performance. Seeking a challenging position where I can leverage my extensive skills to contribute to the success of a dynamic organization.

Skills

  • Image Optimization
  • Client Needs Assessment
  • Google AdWords
  • SEO Optimization
  • Market Trend Analysis
  • Marketing Materials
  • Department Development
  • Social Media Platforms
  • Customer Satisfaction
  • Reputation Management
  • Media Relations
  • Data Integrity
  • Website Updates
  • Value Proposition
  • Project Milestones
  • Operational Improvements
  • Google Webmaster Tools
  • Audience Engagement
  • Digital Content Development
  • Ad Campaigns
  • Account Strategy
  • Marketing Plan Development
  • Quality Control
  • Social Media Strategy
  • Public and Media Relations
  • Social Media Digital Marketing
  • Website Copy
  • Competitor Review
  • Sales Support
  • Issue Resolution
  • AdWords Strategies
  • Continuous Improvement Process
  • Data Analytics
  • Administering Social Media Accounts
  • Lead Generation Campaigns
  • Brand Visibility
  • Search Engine Marketing
  • Strategic Marketing
  • Affiliate Marketing
  • Keyword Research
  • Competitor Gap Analysis
  • Visual Design
  • Industry Best Practices
  • E-Commerce Strategy
  • Product Team Support
  • Marketing Initiatives
  • Website Structure
  • Google Algorithm
  • Growth Strategies
  • Keyword Optimization

Education

Bachelor of Science - Business Administration

Colorado Technical University
Colorado Springs, CO
05.2010

Associate of Applied Science - Network Administration

Sanford-Brown College - Fenton
Fenton, MO
01.2001

Work History

SEO Manager

Serverhand.com, Inc.
04.2016 - Current
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Completed keyword research to target clients based on keyword targeting.
  • Analyzed and audited clients' websites to address performance issues.
  • Optimized copy and landing pages for search engine marketing purposes.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Proofread and edited client content to alleviate errors and improve overall quality.
  • Developed and implemented quality link-building strategies.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
  • Performed in-depth analysis of new client sites.
  • Utilized search engine optimization and emphasized importance of link building.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Integrated marketing plans with brand campaigns to drive brand to demand.
  • Liaised with clients during pre-sales work and throughout active campaigns.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Collaborated closely with public relations staff to develop outreach campaigns.
  • Researched and implemented search engine optimization recommendations.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

SEO Specialist

SEO Brothers
09.2019 - 03.2020
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Designed paid client ads for use on diverse social media platforms.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Created customized marketing materials to increase product awareness.
  • Devised effective link-building campaigns to increase website authority and visibility.

Senior SEO Executive

Support Sprite LLC
02.2014 - 04.2016
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Completed keyword research to target clients based on keyword targeting.
  • Analyzed and audited clients' websites to address performance issues.
  • Optimized copy and landing pages for search engine marketing purposes.
  • Developed and implemented quality link-building strategies.
  • Proofread and edited client content to alleviate errors and improve overall quality.
  • Researched and implemented search engine optimization recommendations.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
  • Performed in-depth analysis of new client sites.
  • Utilized search engine optimization and emphasized importance of link building.
  • Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Liaised with clients during pre-sales work and throughout active campaigns.
  • Integrated marketing plans with brand campaigns to drive brand to demand.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
  • Collaborated closely with public relations staff to develop outreach campaigns.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Created content strategies for digital media.
  • Optimized website content and images to improve search engine rankings.
  • Created customized marketing materials to increase product awareness.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Designed paid client ads for use on diverse social media platforms.
  • Conducted market research and competitor analysis to inform search marketing strategies.

Overview

10
10
years of professional experience

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Dustin Picciuolo