Dustin Shaw
Los Angeles,CA
Summary
Enthusiastic and driven sales director and luxury portfolio manager with a proven track record and stellar reputation in the Los Angeles bar industry. Extremely strong business to business sales skills. Excelling in opening new accounts, creating and nurturing relationships, and developing/executing meaningful programming in market to elevate brand awareness and move significant volume. Have opened hundreds of accounts in Southern California and laid the foundation for the rapid national and now global expansion of AMASS Botanics. Currently doing the same for the full Diageo spirits portfolio. Eagerly looking forward to joining a new team of innovative and passionate industry professionals.
Overview
8
8
years of professional experience
Work History
Manager, On-Premise Multi Unit Accounts
Diageo Hospitality Partnership, Enthuse Marketing
Los Angeles, CA
04.2024 - 09.2024
- Managed the entire Diageo Spirits portfolio across multiple markets, working with top-tier hotel, restaurant, and nightlife multi unit groups throughout the United States.
- Responsible for elevating the reputation of the portfolio by securing placements and high volume programming in all high end, trendsetting and respected beverage programs and multi-unit accounts in Los Angeles and beyond.
- Managed budgets used by all brands and cross functional teams across multiple markets.
- Leveraged a lifetime of close buyer and distributor relationships to significantly increase sales volume, brand perception and meaningful programming partnerships in the most competitive market in the country, with a particular focus on prestige multi-units in Beverly Hills, West Hollywood, and Hollywood.
- Set up and led brand trainings, tastings, activations and events across the entire portfolio and in all markets.
- Managed our distributor partners, CPWS, to ensure follow through and relationship management with all accounts in market.
- DHP west (CA) was awarded 2022 on premise team of the year for stellar management of the Diageo portfolio.
- Exceeded all KPI's
Los Angeles Market Manager
Diageo Hospitality Partnership, Enthuse Marketing
Los Angeles, CA
12.2021 - 04.2024
- Managed the entire Diageo Spirits portfolio in the #1 market in the United States.
- Responsible for elevating the reputation of the portfolio by securing placements and high volume programming in all high end, trendsetting and respected beverage programs and multi-unit accounts in Southern California.
- Leveraged a lifetime of close buyer and distributor relationships to significantly increase sales volume, brand perception and meaningful programming partnerships in the most competitive market in the country, with a particular focus on prestige multi-units in Beverly Hills, West Hollywood, and Hollywood.
- Set up and led brand trainings, tastings, activations and events across the entire portfolio and in all markets.
- Managed our distributor partners, CPWS, to ensure follow through and relationship management with all accounts in market.
- DHP west (CA) was awarded 2022 on premise team of the year for stellar management of the Diageo portfolio.
- Exceeded all KPI's
Agave Portfolio Manager
GMR Marketing
Los Angeles, CA
04.2020 - 12.2021
- Managed the Proximo luxury agave portfolio in the #1 market in the country.
- Grew brand awareness and market share for Maestro Dobel, Gran Centenario, 1800, RDLF, 400 Conejos, and Creyente across all of Los Angeles in on and off premise, including national accounts using over a decade of fantastic relationships with buyers and distributor partners in all key areas.
- Responsible for elevating the reputation of the portfolio by securing placements and high volume programming in all high end, trendsetting and respected beverage programs in Los Angeles.
- Set up and lead brand trainings, tastings, activations and events across the entire portfolio and in all markets.
- Managed our distributor partners, RNDC (previously Youngs) to ensure follow through and relationship management with all accounts in market.
- Exceeded all KPI's
West Coast Sales Director
AMASS Botanics
Los Angeles, CA
09.2018 - 04.2020
- As the company's first employee I managed sales and brand relationships for all of Southern California with a heavy focus from Santa Monica to DTLA.
- Sold into and managed well over 150 accounts. Many of which being prestige accounts, and secured high volume cocktail placements and programming in almost all of them.
- Responsible for building the brand's exceptional reputation and exposure from scratch, to now being poured and called for in every reputable cocktail program in Los Angeles.
- Built and maintained fantastic relationships with all buyers, bar teams, and operators.
- Managed distributor relationships across the territory
- Accurately tracked and reported data on all activities through our CRM.
- Maintained accurate, on time, and in budget expenses.
- Met and exceeded all KPI'S
Beverage Director
E.P. & L.P.
West Hollywood, CA
09.2017 - 07.2018
- Managed three extremely profitable, high volume craft cocktail bars with separate cocktail and spirits menus in a West Hollywood destination.
- Led staff education in all categories of spirits and wine
- Purchasing of all beer, wine, spirits, and NA beverages for the venue
- Created all cocktail menus, trained all sets of bar staff on proper execution of house cocktails as well as classics in a high volume environment.
- Executed P&L, financials, and full inventory monthly
- Managed scheduling for all bar staff weekly
- Floor managed full time while executing all of the above duties.
Beverage Director/AGM
Laurel Hardware
West Hollywood, CA
10.2016 - 09.2017
- Created two new, innovative and highly profitable beverage programs from scratch in an extremely high volume West Hollywood landmark.
- Responsible for hiring, scheduling, and training of the bar staff.
- Calculated weekly inventory and ran financials.
- Designed menus and managed PR for multiple bars.
- Purchasing of all spirits, beer, wine, and N/A beverages.
- Floor managed full time and acted as AGM throughout as well.
Education
Bachelor of Arts - Music Industry
University of Southern California
2009
Skills
- Relationship Building
- Distributor Management
- Team Leadership
- Staff Education
- Creative Problem Solving
- Calm Under Pressure
- Goal Driven
- Multi-Unit Management
- Adept at closing sales
- Sales territory growth
Affiliations
Certified Cicerone
Member of the USBG
Timeline
Manager, On-Premise Multi Unit Accounts
Diageo Hospitality Partnership, Enthuse Marketing
04.2024 - 09.2024
Los Angeles Market Manager
Diageo Hospitality Partnership, Enthuse Marketing
12.2021 - 04.2024
Agave Portfolio Manager
GMR Marketing
04.2020 - 12.2021
West Coast Sales Director
AMASS Botanics
09.2018 - 04.2020
Beverage Director
E.P. & L.P.
09.2017 - 07.2018
Beverage Director/AGM
Laurel Hardware
10.2016 - 09.2017
Bachelor of Arts - Music Industry
University of Southern California
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