Dustin Welsh
Lake City
Summary
Accomplished Technical Sales Representative and Key Account Manager with a proven track record in the commercial vegetable seed industry. Skilled in territory management, variety positioning, trial strategy, forecasting, and strategic account development. Known for strengthening dealer and grower partnerships, delivering data-driven product recommendations, and collaborating cross-functionally to support commercial goals.
Overview
11
11
years of professional experience
Work History
Technical Sales Representative
HM.CLAUSE
Lake City
04.2022 - Current
- Build strong relationships with growers and dealers by delivering technical guidance, field support, and variety expertise.
- Develop annual block trial plans to generate performance data.
- Equip the Product Development Representative with training and trial planning support.
- Monitor market dynamics to uncover opportunities and guide territory growth.
- Execute annual sales action plans aligned with objectives.
- Provide accurate forecasting insights for production planning.
- Maintain strong technical and competitive knowledge.
- Lead HM.CLAUSE tradeshows across Georgia and Alabama.
- Collaborate with Customer Service, Communications, R&D, Marketing and Sales Planning teams.
- Serve as the primary Key Account Manager for a major dealer partner.
- Ensure support strategies align with dealer goals and long-term plans.
- Strengthen partnership performance through communication and planning.
- Guide key accounts in product selection and inventory planning.
- Manage Gulf Seed Inc and Rouge River accounts.
Technical Sales Representative
Syngenta
Whispering Pines
08.2019 - 04.2022
- Build strong dealer and grower relationships.
- Executed trial plans and evaluation of new varieties.
- Conducted product evaluations.
- Delivered performance driven grower recommendations.
- Provided forecasting input for production planning.
- Maintained awareness of competitive offerings.
- Expanded Full Count program by more than 500 acres.
Director of Business Relations / Inside Sales
AMC Solutions
San Dimas
08.2018 - 07.2019
- Management of CRM to pinpoint potential prospects within specified target markets.
- Gain market intelligence and qualify prospects.
- Hold targeted conversations with executives to better understand their current IT needs and long-term goals.
- Schedule qualified sales appointments for Outside Sales Rep.
Director of Business Relations / Inside Sales
TruTechnology
Jacksonville
09.2016 - 08.2018
- Management of CRM to pinpoint potential prospects within specified target markets.
- Gain market intelligence and qualify prospects.
- Hold targeted conversations with executives to better understand their current IT needs and long-term goals.
- Schedule qualified sales appointments for Outside Sales Rep.
Branch Sales Manager
Scotts Lawn Service
McDonough
01.2015 - 09.2016
- Managerial objective was to develop a single unit/location sales team.
- Responsibilities included, hiring, training, development, time off requests, overall sales objectives and business strategy.
- My team consisted of 20-25 seasonal sales reps and 2 fulltime.
- Achieved 61 percent YoY sales increase.
- Ranked top 10 percent nationally for retention.
Education
Bachelor of Science - Business Administration and Marketing
Webber International University
Babson Park, FL, USA2014
Skills
- Technical Sales and Product Positioning
- Key Account Manager (KAM)
- Market Development and Territory Growth
- Trial Planning and Execution
- Forecasting and Sales Planning
- Business Development
- Product Knowledge and Competitive Analysis
- Sales Leadership
- Training and Cross
- Functional Collaboration
- CRM Management
- Results-Driven Selling
Accomplishments
• Received a football scholarship at twenty six, where I graduated with a 3.14 GPA in Business Administration and Marketing.
• Worked for Scotts Lawn Service where I was ranked in the top ten percent in customer retention and ranked twenty second in regional sales.
• Drove sales up seven percent year to year in one of the most successful branches in the Southern Region.
•Director of Business Relations with TruTechnology.
• Was ranked in the top one percent in TruMethods metrics at TruTechnology.
• Helped raise the YoY MRR by fifty percent in my first year at TruTechnology.
• Worked for Scotts Lawn Service where I was ranked in the top ten percent in customer retention and ranked twenty second in regional sales.
• Drove sales up seven percent year to year in one of the most successful branches in the Southern Region.
•Director of Business Relations with TruTechnology.
• Was ranked in the top one percent in TruMethods metrics at TruTechnology.
• Helped raise the YoY MRR by fifty percent in my first year at TruTechnology.
Timeline
Technical Sales Representative
HM.CLAUSE
04.2022 - Current
Technical Sales Representative
Syngenta
08.2019 - 04.2022
Director of Business Relations / Inside Sales
AMC Solutions
08.2018 - 07.2019
Director of Business Relations / Inside Sales
TruTechnology
09.2016 - 08.2018
Branch Sales Manager
Scotts Lawn Service
01.2015 - 09.2016
Bachelor of Science - Business Administration and Marketing
Webber International University