Dusty Brasfield
Atlanta,GA
Summary
Professional sales representative with 15+ years success in driving sales and market share growth. Effective, impactful communicator presenting to Rare Disease COE's, physicians, physician groups, large hospital symposiums, and pharmacy committees. Highly successful in penetrating new specialty/rare disease product markets, building strong cohesive relationships with key customer accounts and closing the sale. Customer-facing and performance driven.
Overview
23
23
years of professional experience
Work History
Remote Rare Disease Sales Specialist
Amplity Health
09.2022 - Current
- Led Rare Disease team with 52 HCP (healthcare provider) referrals, 78 identified patients, and PEF (patient enrollments), finishing #1 rank
- Exceeded all KPI's Q1-Q4 2023, HCP discussions /Virtual Engagements
- Recognized by Rare Disease client for building collaborative, cohesive relationships among cross functional teams, chosen to present "Success in Teamwork" at National Sales meeting in tandem with Area Business Manager
- Appointed by Rare Disease client to participate in Field Advisory Board Committee to create /execute new marketing initiatives for field representatives to aid in patient identification/ patient enrollment
Remote Virtual Pharmaceutical Representative
TrialCard
06.2021 - 09.2022
- Educated key Cardiology offices, physicians and office staff with impactful discussions for Xarelto Janssen Select affordability program
- Led team with 100% goal attainment / target metrics, exceeding all KPI's 2021/2022
- Successfully penetrated SYMJEPI top decile physician / physician groups to grow initial SYMJEPI TRX 3 month v. 3 month growth 30%
- Appointed by client to lead SYMJEPI discussions with Allergist and Key Opinion leaders at the American College of Allergy, Asthma and Immunology, New Orleans 2021
- Maintain consistent contact with clients virtually via phone / web-based engagement / presentations to identify opportunities and deliver impactful SYMJEPI messaging and grow TRX volume
Cardiovascular Sales Specialist
GD BioSciences
10.2020 - 10.2021
- Implemented diverse marketing and promotional strategies to drive sales of newly launched PULS Cardiac Test.
- Penetrated new territories, successfully establishing relationships with Cardiologist, Internal Medicine, Family Practice and Functional Medicine groups increasing YTD sales 64%
- Demonstrated proper lab/draw procedures by performing in- services for clients ensuring lab setup and operational usage of PULS Cardiac Test.
Marketing Account Executive
Soliant
03.2020 - 10.2020
- Recruitment and marketing of healthcare / education specialties across national school districts
- Successfully facilitate/ close contract negotiations between clients /candidates
- Collaborate with team to develop and integrate workforce planning, analysis and targeted strategies
Remote Project Manager Consultant
DIME
07.2019 - 10.2019
- Short term project based consultant responsible for development, management and follow through processes for 500 + tax accounts
- Customer engagement, implementation and effectuation of team strategies to ensure successful completion of projects
- Redesigned workflow processes for front end customer engagements and back-office billing procedures
Remote Virtual Pharmaceutical Representative
TrialCard
03.2016 - 01.2017
- Team leader responsible for development and execution of sales strategies, product knowledge and physician education for Dymista and Aerospan via new technology platform
- Created and led educational programs for patients, physicians and office staff regarding Pharmacy Benefits Management opportunities and pharmacy card utilization.
- Developed positioning and key messages for multi-product portfolio
- Maintained regular contact with clients and identified opportunities to deliver added value to client relationships.
Cardiovascular Healthcare Representative II
PDI, Inc
01.2015 - 01.2016
- Grew Combivent Respimat volume share 13.59% finishing Q4 25/400 top 10% national rank
- Developed educational and advocacy programs for cardiologist, allergist and office staff to effectuate patient compliance and utilization of new product delivery mechanism
- Boosted awareness, implemented promotional campaigns and developed successful sales strategies / messaging for patient pharmacy benefit programs
- Forged and nurtured impactful relationships with physicians, nurses, office staff to drive sales and achieve market share goal attainment
Cardiovascular Halthcare Representative II
SCHERING-PLOUGH
12.2007 - 09.2008
- Catapulted territory 320 /525 national rank Jan 2008 to 52/525 July 2008
- Achieved 105% cardiovascular portfolio attainment as of Q3 September 2008 for Zetia and Vytorian
- Created and implemented value-added in-office screening initiatives for at risk cardiovascular patients
Cardiovascular Healthcare Representataive II
DAIICHI-SANKYO
03.2007 - 12.2007
- Ranked #1 regionally Q3 market share growth cardiovascular market Benicar / Benicar HCT
- Developed and implemented business plans and tactical strategies across various product teams
- Collaborated with team to define business requirements and organizational processes to increase market share across product portfolio
Professional Healthcare Representative II
PFIZER, INC
06.2001 - 03.2007
- Promoted and grew marketshare / volume across multi- specialty therapeutic classes for Celebrex, Bextra, Detrol LA, Lyrica
- Ranked top 10% of region for COX 2 portfolio in tandem with Detrol LA ranked 2/84
- Actualized and presented pain protocols for pre/post op procedures for top Orthopedic physicians
- Developed top Orthopedic surgeons, Rheumatologist, and Urologists as Key Opinion Leaders and speakers within territory
- Presented to hospital P&T committee resulting in the addition of Celebrex to hospital formulary
- Recognized by both regional and district managers for forming unified, supportive relationships with co-workers and customers in order to drive business
- Headed Pfizer involvement of various community events including Diabetes Walk, Arthritis Walk and Bristol Regional Hospital Diabetes Symposium resulting in increased patient awareness of both disease state and product knowledge
- Conducted multiple in-services and trained Diabetes Educators for Holston Valley and Bristol Regional Hospital in launch of inhaled insulin, Exubera
Education
Bachelor of Administration - Marketing, Biology
East Tennessee State University
Johnson City, TennesseeSkills
Relationship-builder
Cross-functional team leader
Strategic coordinator
Logical/analytical problem solver
Collaborative/organized team player
Goal-oriented
Mentor/motivator
Success driven
Accomplishments
Earned top sales award "Circle of Excellence" with sales in top 10% of region
Ranked within top 10% of region for COX 2 portfolio, Detrol LA ranked 2/84 in 2003
Increased 2004 COX2 portfolio 7.3% over prior year
Grew product portfolio to over 100% of quota, COX 2 102% and Detrol LA 107.2% finishing 38/84in 2005
Successfully launched Lyrica with 344% goal attainment Q1 2006
Achieved highest Lyrica market share growth contest winner 2006
District Representative of Q1 with highest goal attainment for Celebrex/Lyrica 2006
Promoted to PHR II Representative with salary merit increase 2006.
Achieved #1 Regional ranking in market share and market share growth for Arthrotec Q3 2001
Boosted market share to 65.68% finishing #1 in Detrol LA Gotta Go Contest 2002
Exceed quota attainment for 2003 Celebrex 101%, Bextra 115% and Detrol LA 116%
Timeline
Remote Rare Disease Sales Specialist
Amplity Health
09.2022 - Current
Remote Virtual Pharmaceutical Representative
TrialCard
06.2021 - 09.2022
Cardiovascular Sales Specialist
GD BioSciences
10.2020 - 10.2021
Marketing Account Executive
Soliant
03.2020 - 10.2020
Remote Project Manager Consultant
DIME
07.2019 - 10.2019
Remote Virtual Pharmaceutical Representative
TrialCard
03.2016 - 01.2017
Cardiovascular Healthcare Representative II
PDI, Inc
01.2015 - 01.2016
Cardiovascular Halthcare Representative II
SCHERING-PLOUGH
12.2007 - 09.2008
Cardiovascular Healthcare Representataive II
DAIICHI-SANKYO
03.2007 - 12.2007
Professional Healthcare Representative II
PFIZER, INC
06.2001 - 03.2007
Bachelor of Administration - Marketing, Biology
East Tennessee State University
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