Dwayne West
Inglewood,CA
Summary
"With 8+ years of diverse experience spanning production, creative direction, program coordination, art direction, onsite coordination, sales, marketing, and internships, I bring a wealth of expertise to the table. Drawing on my background as a football player for the University of Arizona for two years before being hurt, I have proficiency in pre-production and post-production workflows, excelling in managing logistics, schedules, and intellectual property. My track record includes contributions to numerous video shoots, commercials, live shows, and multimedia content. Notably, I streamlined equipment setup, reducing time by 20% and enhancing production workflows. Additionally, consumer marketing partnerships, driven by engaging conversations, promotions, and advice, have consistently yielded successful projects and enduring impressions. A talented and results-oriented creative professional with experience leading teams, managing budgets, and developing strategies to engage target audiences. A proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses an excellent eye for detail and a nuanced understanding of brand voice and messaging. A skilled Creative Director adept at overseeing writers, designers, and artists to accomplish challenging objectives. An excellent communicator, problem solver, and detail-oriented manager proficient in business operations and customer needs."
Overview
9
9
years of professional experience
Work History
Production Assistant
Evgle LLC
03.2020 - Current
- Proficient in pre-production and post-production workflows, adeptly contributing to the entire creative process
- Demonstrated ability to work seamlessly on multiple video shoots, commercials, and live shows, managing logistical details and ensuring smooth execution
- Strong proficiency in industry-standard software and tools for video editing, graphics, and audio manipulation
- Managed call times and schedules for artists, crew members, and talent, ensuring smooth operations during shoots and events
- Coordinated with talent and crew during video shoots, ensuring timely execution of scenes and adherence to creative vision
- Supported the post-production process by organizing and categorizing raw footage, audio files, and graphic assets
- Reduced production time by 33% in 3 months, saving $25K annually.
- Enhanced production efficiency by streamlining processes and implementing organizational improvements.
Creative Director/ Senior Marketing
Full Circle Incorporated
02.2015 - Current
- A creative agency is a dynamic hub where imaginative concepts transform into impactful realities
- As a creative agency, we specialize in collaborating with companies and individuals to cultivate and materialize their ideas
- Our role involves harnessing our collective creativity, expertise, and diverse skill sets to craft compelling narratives, designs, and strategies
- By understanding our clients' goals, target audience, and unique story, we've helped them stand out in crowded markets
- Our creative prowess extends beyond mere aesthetics - we ensure that every concept aligns with strategic objectives and resonates deeply with the intended audience
- Strong proficiency in industry-standard software and tools for video editing, graphics, and audio manipulation
- Exceptional organizational skills, adept at coordinating schedules, managing call times, and maintaining detailed production records
- Effective communication skills, facilitating smooth collaboration with artists, crew members, and stakeholders
- Managed call times and schedules for artists, crew members, and talent, ensuring smooth operations during shoots and events
- Coordinated with talent and crew during video shoots, ensuring timely execution of scenes and adherence to creative vision
- Created full-scale campaigns that increased brand awareness by 25% in 6 months
- Successfully led a rebranding campaign that resulted in a 30% increase in brand recognition and market visibility.
Associate Creative Director
Evgle LLC
03.2020 - 09.2023
- Curator for Evgle Source artist, art and producers for the company
- Successful Artist Branding: Oversaw the development and execution of branding strategies for artists, resulting in increased recognition and market presence
- Digital Engagement: Enhanced artists' digital presence and engagement on social media, leading to substantial growth in followers, likes, and shares
- Live Event Success: Orchestrated memorable live shows and tours, which not only generated significant revenue but also solidified artists' fan bases.
- Managed approximately 30 incoming calls, emails and faxes per day from customers
Program Coordinator
City Of Sacramento
02.2015 - 01.2023
- Planning and Execution: Designing and implementing community programs, ensuring they align with the city's goals and objectives
- Stakeholder Engagement: Collaborating with various stakeholders, including community members, local organizations, and government agencies, to gather input and ensure program relevance
- Logistics Management: Handling logistical aspects such as scheduling, venue coordination, and resource allocation to ensure smooth program operations
- Budget Oversight: Managing program budgets, tracking expenses, and ensuring fiscal responsibility throughout the planning and execution stages
- Reduced staff turnover by 36% in 6 months, resulting in cost savings of $30K.
Production
Actrite Los Angeles
06.2019 - 01.2022
- Met with customers to present mockups and collect information for adjustments
- Completed final touches for projects such as images sizes and font selection
- Put together videos for social media, advertising and informational purposes
- Worked with clients to gather and define requirements, establish scopes and managing project milestones
- Increased creative team's output by 50% in 12 months, resulting in a 20% increase in revenue.
- Maintained and completed production records and work orders.
- Assisted with casting and production.
Onsite Coordinator
A3 C Festival & Conference
08.2019 - 10.2019
- Attend and partake in A3C activations with the street team and ground promotions
- Assist in making sure artist knew there call times and where to meet
- Work with venue & production staff to maintain schedules
- Know who to call or ask when more complex questions arise.
Sales And Marketing Specialist
Sacramento Central Ymca
01.2016 - 02.2019
- Revenue Growth: Achieved a 20% increase in annual revenue by implementing targeted marketing strategies and lead generation tactics
- Successful Product Launch: Successfully launched a new product
- Cost Reduction: Optimized marketing spend, reducing customer acquisition costs by 10% while maintaining or improving results.
- Increased brand awareness by creating engaging social media content and managing online platforms.
- Established strong relationships with clients through exceptional customer service and communication skills.
- Boosted sales revenue by developing and implementing effective marketing strategies.
- Conducted comprehensive market research to identify potential opportunities for business growth.
Education
BBA - Business Administration And Management
University Of Arizona
Tucson, AZ12.2014
Skills
- Attention to Detail
- Time Management
- Coordination
- Proactive
- Artistic
- Creativity
- Research
- I
- Creative Marketing
- Flawless Execution
- Social Media
- Journalism
- Microsoft Word
- Excel
- Effective communication
- Athletes
- Media Industry Expertise
- Project Management Expertise
Personal Information
Title: Coordinator, Global Brand Marketing
Volunteer Experience
Live & Learn Ave, Co-Founder, Phoenix, AZ, 05/2017, Present
Timeline
Production Assistant
Evgle LLC
03.2020 - Current
Associate Creative Director
Evgle LLC
03.2020 - 09.2023
Onsite Coordinator
A3 C Festival & Conference
08.2019 - 10.2019
Production
Actrite Los Angeles
06.2019 - 01.2022
Sales And Marketing Specialist
Sacramento Central Ymca
01.2016 - 02.2019
Creative Director/ Senior Marketing
Full Circle Incorporated
02.2015 - Current
Program Coordinator
City Of Sacramento
02.2015 - 01.2023
BBA - Business Administration And Management
University Of Arizona