Maintain company's social media presence by posting messages, answering posts, and monitoring responses.
Conduct daily updates to social media profiles to boost company online presence.
Developed and executed successful Instagram influencer campaign, resulting in 30% increase in followers and 20% growth in website traffic within six-week period.
Increased social media engagement by 60% within 3 months
Reached 35k followers on social media through use of Instagram reels
Optimized social media profiles for SEO, leading to 15% increase in organic search traffic and 10% improvement in ranking for targeted keywords and hashtags.
Social Media Assistant - Intern
Phoenix Recovery Solutions
06.2020 - 12.2020
Created and executed social media campaign that increased team social media presence by 41%
Created social media content calendar to ensure average of posts were published weekly.
Developed creative and unique campaign visuals, including videos, GIFs and images.
Tracked social media performance to identify high-performing and low- performing content and made suggestions for improvements.
Assisted team with various marketing projects that would engage new leads and potential customers.
Senior Student Manager
Purdue Black Cultural Center
01.2019 - 12.2020
Assisted in development and implementation of marketing to increase awareness and attendance for cultural center events.
Assisted in development and implementation of strategic plans for the cultural center, including identifying goals, objectives, and key performance indicators (KPIs).
Coordinated and oversaw scheduling of events, exhibitions, and performances, ensuring it aligned with center's mission.
Assisted in recruitment, training, and supervision of staff and volunteers, ensuring that they had the necessary resources and support to fulfill their roles effectively.
Kept abreast of industry trends, best practices, and emerging technologies in the cultural sector, and made recommendations for implementing innovative approaches to enhance center's operations and visitor experience.
Education
Bachelor of Arts - Strategic Communications & Public Relations
Purdue University
West Lafayette, IN
12.2020
Skills
Brand awareness
SEO reporting
Trend-spotting
Audience engagement
Planning
Content creation
Digital communications
Twitter, TikTok, Instagram, LinkedIn
Department development
Project management
Progress Monitoring
Content Strategy
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Social Media Specialist
Chicago Public Schools
09.2022 - Current
Social Media Assistant - Intern
Phoenix Recovery Solutions
06.2020 - 12.2020
Senior Student Manager
Purdue Black Cultural Center
01.2019 - 12.2020
Bachelor of Arts - Strategic Communications & Public Relations
Special Education Classroom Assistant at City of Chicago/Chicago Public SchoolsSpecial Education Classroom Assistant at City of Chicago/Chicago Public Schools