Summary
Overview
Work History
Education
Skills
Accomplishments
Professional Highlights
Affiliations
Timeline
BusinessDevelopmentManager
Dwon Kelly

Dwon Kelly

Maywood,IL

Summary

Dynamic and results-driven professional with extensive experience in sales, client relationship management, education, and coaching. Proven track record of developing and executing strategic plans to achieve goals, fostering team growth, and promoting community engagement. Effective prioritization and management of multiple projects instrumental in success in fast-paced environments. Committed to driving success and excellence in all endeavors. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing a solid history of success in boosting program operations efficiency, conversion rates, and performance. Well-versed in both online and traditional marketing approaches. Innovative marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader. Pursuing a full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.

Overview

19
19
years of professional experience

Work History

Global Marketing Director

Kelly Athletics
01.2021 - Current
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Built strong relationships with industry professionals and influencers.
  • Created content and promotional materials to drive engagement and conversions.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Wrote and distributed press releases to increase brand visibility.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Production Technician – Fruit Department (Kitchen)

General Mills
10.2024 - 03.2025
  • Operate and monitor kitchen production equipment to ensure efficiency and consistency in fruit processing
  • Follow precise recipes and production guidelines to maintain high product quality and consistency
  • Perform quality checks on ingredients, mixtures, and finished products to meet company standards
  • Maintain strict adherence to food safety regulations, including HACCP and GMP protocols
  • Assist in troubleshooting and resolving mechanical or process-related issues to minimize downtime
  • Coordinate with warehouse and supply teams to manage ingredient inventory and prevent shortages
  • Keep production areas clean and sanitized, ensuring compliance with hygiene and safety standards
  • Work collaboratively with cross-functional teams to meet daily production goals
  • Food Safety, HACCP, Serv Safe Training
  • OSHA Safety Training
  • Calibrated machines to maintain required productivity levels and adherence to quality standards.
  • Inspected equipment and systems to identify issues, immediately reporting problems to repair technicians.
  • Promptly documented and reported all defective equipment and hazardous conditions.
  • Performed setup of production equipment to establish optimal performance.
  • Maintained accurate production records to track progress, identify areas for improvement and meet regulatory requirements.
  • Aided in setting up and breaking down production equipment and stages to help prepare production area for filming and properly store equipment after use.
  • Executed continuous improvement initiatives to streamline production processes.
  • Trained and supervised production personnel to properly use production equipment and apply best practices.
  • Developed and enhanced personnel work instructions to clear up confusion and boost performance.
  • Read worker logs, product processing sheets or specification sheets to verify records adhered to quality assurance specifications.
  • Tested products or subassemblies for functionality or quality and troubleshot problems with equipment, devices, or products.
  • Prepared reports and technical documentation of day-to-day production processes.
  • Built product subassemblies or final assemblies and monitored and adjusted production processes or equipment for quality and productivity.
  • Tested selected products at specified stages in production process for performance characteristics or adherence to specifications.
  • Managed quality assurance initiatives.
  • Made sure that products were produced on time and are of good quality.
  • Reported on findings and made proactive and targeted recommendation to senior leaders.
  • Enhanced data gathering, extraction and analysis for diverse workflows and procedures.

Account Executive

Crawford Broadcasting Companies
01.2013 - 12.2023
  • Managed and expanded a diverse client portfolio, consistently achieving sales targets through strategic account management and business development
  • Spearheaded the sales of commercial airtime, effectively pitching and negotiating with clients to secure lucrative deals
  • Developed and maintained strong relationships with new and existing clients, ensuring a high level of satisfaction and loyalty
  • Conducted market research and analysis to identify potential clients and stay ahead of industry trends
  • Collaborated with clients to design and implement customized advertising campaigns that aligned with their business objectives and budget
  • Coordinated with the production team to ensure timely and accurate execution of clients' advertising campaigns
  • Identified profitable business leads and built pipeline of prospective customers.
  • Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
  • Provided analytical rationale to identify, develop and implement activities within allocated account base.
  • Brought lapsed accounts back to active status and providing additional revenue.
  • Increased market penetration by growing brand awareness.
  • Performed projects under-budget and on-time, maximizing efficiencies of print campaigns.
  • Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
  • Supervised and trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps.
  • Efficiently resolved sales, service and account issues to maximize customer satisfaction.
  • Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.

Personal Training Director/General Sales Manager

LA Fitness
01.2010 - 12.2012
  • Directed a team of personal trainers, ensuring high service quality and client goal achievement
  • Managed sales operations, consistently meeting and exceeding performance targets
  • Spearheaded the personal training department, overseeing all aspects of training programs and client services
  • Developed and executed sales strategies to promote personal training services, significantly boosting revenue and client base
  • Managed and mentored a diverse team of personal trainers, enhancing their skills and performance through regular training and feedback
  • Completed body composition tests, identified optimal fitness strategies and developed meal plans to maximize training success.
  • Developed strategies for motivating employees to maximize performance and customer satisfaction.
  • Hired and recruited new team members to expand offerings and meet customer demands.
  • Created and submitted daily productivity reports.
  • Set monthly goals and quotas.
  • Explained exercise modifications and contraindicated movements to participants with history of injury.
  • Designed specific workout systems for individual clients based on performance ability.
  • Maintained up-to-date knowledge of fitness training methods to inform approach.
  • Developed healthy eating meal plans for clients to provide holistic approach.
  • Developed and implemented creative exercise programs to keep clients engaged and motivated.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Maintained extensive knowledge of company products and services.
  • Attended industry events and conventions to expain sales opportunities.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Organized promotional events and interacted with community to increase sales volume.

Sales Representative/Customer Service Representative

Bateast Insurance, Inc.
01.2008 - 12.2010
  • Drove new client acquisition and facilitated policy implementation, enhancing company visibility and growth
  • Monitored and evaluated team performance, providing feedback and guidance for continuous improvement
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Met existing customers to review current services and expand sales opportunities.
  • Informed customers of promotions to increase sales productivity and volume.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Contributed to team objectives in fast-paced environment.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Built relationships with customers and community to promote long term business growth.
  • Generated advertising brochure for vendor use.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
  • Delivered prompt service to prioritize customer needs.

Customer Service Lead Supervisor

Global Employment Solutions
01.2006 - 12.2008
  • Led and supervised a dynamic customer service team, ensuring high-quality service delivery and client satisfaction
  • Managed day-to-day operations, coordinating workflow and resource allocation to optimize efficiency
  • Developed and implemented effective customer service protocols and performance standards
  • Conducted regular training sessions for staff to enhance service skills and product knowledge
  • Trained, oversaw, and mentored new team members to strengthen performance and job expertise.
  • Greeted customers and listened closely to problems described to determine solutions.
  • Stepped up to assist customer service manager with complaints and issues during times of department short staffing.
  • Delivered prompt service to prioritize customer needs.
  • Trained staff on operating procedures and company services.
  • Investigated and resolved customer inquiries and complaints quickly.
  • Responded to customer requests, offering excellent support and tailored recommendations to address needs.
  • Identified and resolved discrepancies and errors in customer accounts.
  • Investigated and resolved accounting, service and delivery concerns.
  • Followed-through on all critical inter-departmental escalations to increase customer retention rates.
  • Reduced process inconsistencies and effectively trained team members on best practices and protocols.
  • Implemented and developed customer service training processes.
  • Educated customers about billing, payment processing and support policies and procedures.
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Exhibited high energy and professionalism when dealing with clients and staff.
  • Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
  • Generated reports detailing findings and recommendations.
  • Gathered, organized and input information into digital database.

Education

Master of Arts - Radio And Television Broadcasting

Illinois Media School
Chicago, IL
06-2025

Masters of Coaching and Athletic Administration -

Concordia University
Irvine, CA
01.2024

Bachelor of Arts - Mass Communication

University of Missouri
01.1999

Business/Associates Degree -

Lansing Community College
01.1996

Skills

  • Program Design and Execution
  • Effective Group Leadership
  • Interpersonal Communication
  • Team Development
  • Executive Coaching
  • Negotiation and Client Relations
  • Market Research and Trend Analysis
  • Campaign Design and Coordination
  • Sales Strategy and Revenue
  • Team Training and Performance Management
  • Customer Service Excellence
  • Operational Management
  • Performance Metrics Improvement
  • Sales and Account Management
  • Marketing analytics
  • Competitive analysis
  • Influencer partnerships
  • Affiliate marketing
  • Content strategy
  • Advertising campaigns
  • Campaign management
  • International marketing
  • Sales enablement
  • Creative direction
  • Critical thinking
  • Social media strategy
  • Interpersonal skills
  • Program marketing
  • Brand development
  • Database management
  • Public speaking
  • Content creation
  • Negotiation
  • Creative and innovative
  • Marketing strategy
  • Social media management
  • Customer retention strategies
  • Self motivation
  • Media buying
  • Strategic planning and alignment
  • Campaign performance tracking
  • Market research
  • Event planning
  • Brand promotion
  • Product development
  • Corporate communication
  • Teamwork and collaboration
  • Business objective analysis
  • Reliability
  • Public and media relations
  • Marketing strategy development
  • Creative thinking
  • Time management
  • Budgeting and allocation 
  • Teamwork
  • Pricing strategies
  • Partnership marketing
  • Market trends analysis
  • Analytical skills
  • Social media campaigns
  • Public relations
  • Time management abilities
  • Marketing lead generation
  • Strategic marketing

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.
  • Supervised team of 15 staff members.

Professional Highlights

  • General Mills, Geneva, IL, 01/01/24, present, Production Technician – Fruit Department (Kitchen), Operate and monitor kitchen production equipment to ensure efficiency and consistency in fruit processing., Follow precise recipes and production guidelines to maintain high product quality and consistency., Perform quality checks on ingredients, mixtures, and finished products to meet company standards., Maintain strict adherence to food safety regulations, including HACCP and GMP protocols., Assist in troubleshooting and resolving mechanical or process-related issues to minimize downtime., Coordinate with warehouse and supply teams to manage ingredient inventory and prevent shortages., Keep production areas clean and sanitized, ensuring compliance with hygiene and safety standards., Work collaboratively with cross-functional teams to meet daily production goals., Food Safety, HACCP, Serv Safe Training, OSHA Safety Training
  • Crawford Broadcasting Companies, Chicago, IL, 01/01/13, 12/31/23, Account Executive, Managed and expanded a diverse client portfolio, consistently achieving sales targets through strategic account management and business development., Spearheaded the sales of commercial airtime, effectively pitching and negotiating with clients to secure lucrative deals., Developed and maintained strong relationships with new and existing clients, ensuring a high level of satisfaction and loyalty., Conducted market research and analysis to identify potential clients and stay ahead of industry trends., Collaborated with clients to design and implement customized advertising campaigns that aligned with their business objectives and budget., Coordinated with the production team to ensure timely and accurate execution of clients' advertising campaigns.
  • LA Fitness, Chicago, IL, 01/01/10, 12/31/12, Personal Training Director/General Sales Manager, Directed a team of personal trainers, ensuring high service quality and client goal achievement., Managed sales operations, consistently meeting and exceeding performance targets., Spearheaded the personal training department, overseeing all aspects of training programs and client services., Developed and executed sales strategies to promote personal training services, significantly boosting revenue and client base., Managed and mentored a diverse team of personal trainers, enhancing their skills and performance through regular training and feedback.
  • Bateast Insurance, Inc., Broadview, IL, 01/01/08, 12/31/10, Sales Representative/Customer Service Representative, Drove new client acquisition and facilitated policy implementation, enhancing company visibility and growth., Monitored and evaluated team performance, providing feedback and guidance for continuous improvement.
  • Global Employment Solutions, Chicago, IL, 01/01/06, 12/31/08, Customer Service Lead Supervisor, Led and supervised a dynamic customer service team, ensuring high-quality service delivery and client satisfaction., Managed day-to-day operations, coordinating workflow and resource allocation to optimize efficiency., Developed and implemented effective customer service protocols and performance standards., Conducted regular training sessions for staff to enhance service skills and product knowledge.

Affiliations

  • Bucked up
  • 1st Phorm

Timeline

Production Technician – Fruit Department (Kitchen)

General Mills
10.2024 - 03.2025

Global Marketing Director

Kelly Athletics
01.2021 - Current

Account Executive

Crawford Broadcasting Companies
01.2013 - 12.2023

Personal Training Director/General Sales Manager

LA Fitness
01.2010 - 12.2012

Sales Representative/Customer Service Representative

Bateast Insurance, Inc.
01.2008 - 12.2010

Customer Service Lead Supervisor

Global Employment Solutions
01.2006 - 12.2008

Master of Arts - Radio And Television Broadcasting

Illinois Media School

Masters of Coaching and Athletic Administration -

Concordia University

Bachelor of Arts - Mass Communication

University of Missouri

Business/Associates Degree -

Lansing Community College
Dwon Kelly