Dyanna Whistler
Des Moines
Summary
Dynamic marketing professional with extensive experience, excelling in campaign management and data analysis. Proven track record in optimizing brand strategies and enhancing stakeholder engagement. Adept at leading cross-channel marketing initiatives and leveraging insights to drive profitability and brand awareness. Strong project management and creative strategy skills.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Associate Director Marketing Campaigns & Analytics
US Eagle Federal Credit Union
12.2018 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Leverage insights from data to establish strategies to meet organizational goals.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Optimize website exposure by analyzing search engine patterns to direct online placement of keywords and other content.
- Create campaign communication to support internal parties and their ability to serve members.
- Leads internal and external partners and agencies in development of creative work and strategic marketing solutions.
- Route and track campaign deliverables through key stakeholder approvals, including legal and compliance guidelines.
Marketing Campaign/Project Manager
Greater Iowa Credit Union
01.2016 - 11.2018
- Gather and organize information to plan advertising campaigns.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare and negotiate advertising and sales contracts.
- Assist with annual budget development.
- Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
- Participate in the development and execution of online marketing strategy.
- Formulate, direct and coordinate marketing activities and policies to promote products and services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Marketing/PR Specialist
Greater Iowa Credit Union
02.2014 - 01.2016
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Analyzed data from previous and current marketing campaigns to improve future results.
- Partnered with graphics team to prepare, design, implement and measure success of campaigns.
- Tracked and reported key metrics.
- Planned and executed events and marketing programs.
- Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
Marketing Specialist
Marsh Consumer
01.2012 - 01.2014
- Identified appropriate marketing channels and target customers for client campaigns.
- Verified single message output by monitoring external branding initiatives.
- Managed company standards for all marketing collateral and oversaw consistent application.
- Used internal software to create and provide marketing materials and production timelines for clients.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Education
Bachelor of Arts - Journalism & Mass Communications
Drake University
Des Moines, IASkills
- Strategic work organization
- Clear and concise communication
- Project management
- Workflow optimization
- Microsoft Suite
- Social Media Management
- MCIF/CRM
- Google Suite
- Campaign management
- Data analysis
- Digital marketing
- Content creation
- Budget management
- SEO optimization
- Stakeholder engagement
- Creative strategy
- Team leadership
- Performance metrics
- Cross-channel marketing
- Regulatory compliance
- Reporting and documentation
- Brand development
Certification
Facebook & Digital Marketing Certificate
Accomplishments
Multi-year recipient of CUNA's Diamond Awards for Marketing campaigns while part of teams at both Greater Iowa Credit Union and US Eagle Federal Credit Union. These awards recognize creative excellence and outstanding results across the United States in the credit union industry.
References
References available upon request.
Timeline
Associate Director Marketing Campaigns & Analytics
US Eagle Federal Credit Union
12.2018 - Current
Marketing Campaign/Project Manager
Greater Iowa Credit Union
01.2016 - 11.2018
Marketing/PR Specialist
Greater Iowa Credit Union
02.2014 - 01.2016
Marketing Specialist
Marsh Consumer
01.2012 - 01.2014
Bachelor of Arts - Journalism & Mass Communications
Drake University
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