Summary
Overview
Work History
Skills
Timeline
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Dylan Allgor

Gilbert,AZ

Summary

Results-driven Marketing Director with over ten years of marketing experience and a proven track record at companies such as Vivid Racing, the Driven Project, and the Coca-Cola Company. Specializing in brand development and community engagement, having led innovative strategies that boosted online revenue by 300% and expanded market share. With expertise in SEO, copywriting, and high-level partnerships, excelling in driving project execution and optimizing and prolonging the customer lifecycle.

Overview

12
12
years of professional experience

Work History

Director of Communications

Driven Project
06.2024 - Current

Leading point on marketing and communications for a global non-profit organization that has the mission of giving critically sick children the best day of their lives with 'Supercar Therapy.'

  • Securing high-level partnerships and funding with professional sports teams, software companies, and OEM vehicle manufacturers. (Details protected under NDA)
  • Guided web development team on the design and functionality of the Driven Project website to enhance user experience and align with organizational goals
  • Fully organic approach to digital marketing strategy and growth
  • Managing events that are integrated with profession sports team
  • Building/directing multiple volunteer media teams of 15+ people

Marketing Manager

Vivid Racing
01.2022 - 06.2024
  • Established 60% online revenue growth.
  • Grew unique web acquisition by 120% MoM
  • Managed team of 11 Professional Marketers specializing in, Campaign Management, SEO Optimization, Paid Media, Advertising, Copywriting, Media Production, and Social Media Specialists.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Project Management and Product Launching.

Marketing Manager

South Lake Brewing Company
12.2020 - 01.2022
  • Increased online revenue by 300%
  • Industry recognition for optimal brand recall and growth.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Developed Paid Subscription Program.
  • Managed and developed e-commerce platform.
  • Developed aggressive Social Meda growth strategy.
  • Paid Media management.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Account Management

Swire Coca-Cola
08.2012 - 04.2021
  • Field Marketing Strategy
  • Gained 40% incremental market share.
  • Developing & maintaining pricing contracts based on marketing execution.
  • Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Oversaw new business development and customer servicing.
  • Liaised between account holders and various departments.

Skills

  • Community Building
  • Brand Development
  • Search Engine Optimization
  • Copywriting
  • Go-To-Market Strategy
  • Customer Lifecycle/Retention
  • High Level Partnerships
  • Project/Strategic Planning Execution

Timeline

Director of Communications

Driven Project
06.2024 - Current

Marketing Manager

Vivid Racing
01.2022 - 06.2024

Marketing Manager

South Lake Brewing Company
12.2020 - 01.2022

Account Management

Swire Coca-Cola
08.2012 - 04.2021
Dylan Allgor