Summary
Overview
Work History
Skills
Timeline
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Dylan Allgor

Gilbert,AZ

Summary

Results-driven Marketing Director with over ten years of marketing experience and a proven track record at companies such as Vivid Racing, the Driven Project, and the Coca-Cola Company. Specializing in brand development and community engagement, having led innovative strategies that boosted online revenue by 300% and expanded market share. With expertise in SEO, copywriting, and high-level partnerships, excelling in driving project execution and optimizing and prolonging the customer lifecycle.

Overview

12
12
years of professional experience

Work History

Director of Communications

Driven Project
Scottsdale, AZ
06.2024 - Current

Leading point on marketing and communications for a global non-profit organization that has the mission of giving critically sick children the best day of their lives with 'Supercar Therapy.'

  • Securing high-level partnerships and funding with professional sports teams, software companies, and OEM vehicle manufacturers. (Details protected under NDA)
  • Guided web development team on the design and functionality of the Driven Project website to enhance user experience and align with organizational goals
  • Fully organic approach to digital marketing strategy and growth
  • Managing events that are integrated with profession sports team
  • Building/directing multiple volunteer media teams of 15+ people

Marketing Manager

Vivid Racing
Phoenix, AZ
01.2022 - 06.2024
  • Established 60% online revenue growth.
  • Grew unique web acquisition by 120% MoM
  • Managed team of 11 Professional Marketers specializing in, Campaign Management, SEO Optimization, Paid Media, Advertising, Copywriting, Media Production, and Social Media Specialists.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Project Management and Product Launching.

Marketing Manager

South Lake Brewing Company
South Lake Tahoe, CA
12.2020 - 01.2022
  • Increased online revenue by 300%
  • Industry recognition for optimal brand recall and growth.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Developed Paid Subscription Program.
  • Managed and developed e-commerce platform.
  • Developed aggressive Social Meda growth strategy.
  • Paid Media management.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Account Management

Swire Coca-Cola
South Lake Tahoe, CA
08.2012 - 04.2021
  • Field Marketing Strategy
  • Gained 40% incremental market share.
  • Developing & maintaining pricing contracts based on marketing execution.
  • Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Oversaw new business development and customer servicing.
  • Liaised between account holders and various departments.

Skills

  • Community Building
  • Brand Development
  • Search Engine Optimization
  • Copywriting
  • Go-To-Market Strategy
  • Customer Lifecycle/Retention
  • High Level Partnerships
  • Project/Strategic Planning Execution

Timeline

Director of Communications

Driven Project
06.2024 - Current

Marketing Manager

Vivid Racing
01.2022 - 06.2024

Marketing Manager

South Lake Brewing Company
12.2020 - 01.2022

Account Management

Swire Coca-Cola
08.2012 - 04.2021
Dylan Allgor