Dylan Burke
Hoboken,NJ
Summary
With a proven track record at NBCUniversal, I excel in leveraging FreeWheel and Google Ad Manager to enhance ad operations across multiple platforms. My expertise in campaign troubleshooting and client management, coupled with a knack for technical solutions and a history of managing over $5 million in campaigns, showcases my analytical prowess and client-focused approach.
Overview
6
6
years of professional experience
Work History
Video Ad Platform Specialist
NBCUniversal
New York, NY
11.2021 - Current
- Worked with the OTS Product and Tech teams for Ad Ops QA of video web, mobile web, app, and OTT products.
- Proficient in Google Ad Manager & FreeWheel to troubleshoot campaigns and ensure proper campaign setup is accurate and serving properly.
- QAed, and signed off on all elements of the digital product and ad serving technology as needed (mobile devices, desktop, & OTT).
- Worked with NBC, Regional Sports Network (RSNs), and Telemundo stations to implement new inventory, updates or enhancements. This includes new ad units, video groups, commercial break patterns, user experience caps, restrictions, inventory share, user accounts, etc.
- Trained, supported and managed communication with clients and internal teams and serve as the technical experts for the following systems; Google Ad Manager, FreeWheel, and Operative One.
Digital Account Coordinator
FOX Television Stations
New York, New York
12.2020 - 11.2021
- Implemented, maintained, and enhanced dynamically served advertising campaigns through the use of ad servers such as FreeWheel, FLX Madhive, and Google Ad Manager, along with working across a portfolio of live sports and entertainment products.
- Provided sales, client support, campaign management, execution, and reporting for all stations.
- Main point of contact for several departments including: ad tech solutions, local market sales teams and other departments
- Implemented rich media, third party tags, and utilize some HTML for more complex campaigns.
- Troubleshot when issues arise with campaigns and finding solutions to resolve the issue.
- Fluent in third party tags such as DCM, Redirect, and VAST tags.
- Skilled in building out new products for the local markets in Wide Orbit.
- Assisted the team manager overseeing team responsibilities and working with other teammates to address issues with specific campaigns.
- Managed over $5,000,000 worth of campaigns in a given quarter
Account Coordinator
Entercom Communications Corp.
New York City, NY
10.2018 - 12.2020
- Managed online advertising campaigns using Google DFP, Triton TAP, and Sharethrough ad serving platforms.
- Implement rich media, third-party tags, and utilize some HTML for more complex campaigns.
- Troubleshoot ad serving errors, reporting discrepancies, and issues with digital advertising code.
- Administered inventory classification and segmentation of Entercom’s websites within the ad server.
- Provide clients and sales with any necessary campaign reporting.
- Assisted the Digital Audio Sales Team with pre-sale inventory for any third-party targeting (ComScore, Millward Brown, Lotame, Crosspixel, etc.).
- Assisted the Digital Audio Sales Team with providing media plans for any sold third-party targeting campaigns.
Education
Bachelor of Science - Criminal Justice
The University of Scranton
Scranton, PA05-2016
Skills
- Microsoft Word, Excel, Power Point
- Triton TAP, FreeWheel, Google Ad Manager, LiveIntent, Madhive (FLX)
- OperativeOne, Wide Orbit
- Jira
Timeline
Video Ad Platform Specialist
NBCUniversal
11.2021 - Current
Digital Account Coordinator
FOX Television Stations
12.2020 - 11.2021
Account Coordinator
Entercom Communications Corp.
10.2018 - 12.2020
Bachelor of Science - Criminal Justice
The University of Scranton
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