Dylan Croak
Redondo Beach,CA
Summary
Highly accomplished and results-oriented Field Account Executive with 8 years of progressive experience in B2B sales, specializing in driving revenue growth, exceeding sales targets, and building strong client relationships within the technology and SaaS industries. Proven ability to leverage strategic account management, in-depth market analysis, and innovative solutions, including CRM platforms like Salesforce and Salesloft, to optimize sales operations and achieve organizational goals. Expertise in managing complex sales cycles, from initial contact to contract negotiation and closure, with a consistent track record of exceeding quotas and fostering long-term partnerships.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Account Executive
DS Digital
Los Angeles, CA
12.2021 - Current
- Consulted and developed digital sales strategies, resulting in a 15% increase in digital ad revenue for key clients in the non-profit and mid-size business sectors.
- Expanded client network by 15%, generating new business opportunities, and strengthening market presence within the Los Angeles metropolitan area.
- Spearheaded a new client acquisition strategy focused on the non-profit sector, resulting in a 20% increase in new client acquisition within that vertical.
- Managed a portfolio of 30+ key accounts, achieving an 85% client retention rate through proactive relationship management, and exceptional service.
- Leveraged Salesforce CRM to manage sales pipelines, track progress, generate accurate forecasts, and report on key performance indicators.
Account Executive
Promenade Group
Los Angeles, CA
09.2020 - 12.2021
- Developed and implemented digital footprints and platforms for mid-size to enterprise-size businesses, resulting in a 10% average increase in online leads, and a 5% improvement in lead conversion rates for clients.
- Generated $150,000 in new business revenue within the first year by effectively identifying, qualifying, and closing key accounts in the retail and hospitality industries.
- Utilized Salesloft for targeted outreach, automated follow-ups, and efficient lead management, streamlining the sales process and improving overall team efficiency by 10%.
- Managed the full sales cycle from initial contact to contract negotiation and closure, consistently achieving 90-100% of assigned sales quotas.
Field Account Executive
Xerox
Greater Los Angeles Area
06.2018 - 09.2020
- Managed the UCLA field account with hundreds of department heads and purchasing decision-makers across diverse business units.
- Successfully navigated a complex sales environment, building agreements among multiple stakeholders, and securing significant contracts for Xerox technology solutions.
- Consistently exceeded sales targets within this key account by an average of 8%, driving solid revenue growth for the company.
- Successfully negotiated and closed multi-year contracts with key departments within the account, resulting in a 10% increase in contract value, and strengthening long-term partnerships.
- Developed and implemented strategic account plans to maximize revenue opportunities and strengthen long-term relationships with key stakeholders.
- Demonstrated expertise in consultative selling, identifying client needs, and tailoring solutions to address specific business challenges.
Sales Analyst
GlobalData Energy
New York, NY
08.2016 - 09.2017
- Conducted market research and analysis within the energy sector.
- I cold-called 80 to 100 potential clients daily within the oil and energy sector, generating leads.
- Identified key market trends and emerging technologies through in-depth analysis of market data, contributing to the development of new product strategies for clients.
- Provided market intelligence and competitive analysis to support sales pitches.
- Contributed to targeted sales strategies based on market research and cold call feedback.
Advertising Intern
ProCamps
New York, NY
05.2016 - 09.2016
- Assisted in the planning and execution of youth sports camps, featuring professional athletes.
- Coordinated logistics for camp events, including scheduling, venue setup, and participant registration.
- Supported marketing efforts by distributing promotional materials and managing social media updates.
- Communicated with participants and staff to ensure smooth camp operations.
- Gained experience in sales, event management, marketing coordination, and customer service within a sports marketing environment.
Marketing Copywriter| Contractor|
Cowerks
Asbury Park, NJ
05.2015 - 08.2016
- Developed compelling marketing copy for various platforms, including websites, brochures, email campaigns, and social media.
- Collaborated with the sales and marketing team to create engaging content that aligned with brand messaging and marketing objectives.
- Conducted research to understand target audiences, and tailor messaging for maximum impact.
- Gained experience in copywriting, content marketing, and brand communication within a collaborative workspace environment.
Marketing Analyst Intern
Sony-Ericsson
05.2014 - 09.2014
- Conducted keyword research and implemented on-page SEO strategies to improve website visibility.
- Tracked and analyzed website traffic using Google Analytics, providing insights to optimize marketing campaigns.
- Collaborated with the marketing team to develop and execute digital marketing campaigns across various channels.
- Prepared reports on campaign performance, highlighting key metrics, and areas for improvement.
- Developed skills in SEO, data analysis, digital marketing strategy, and reporting within a large technology company.
Education
Certification Program - Digital Marketing and Analytics
UCLA
01.2018
Bachelor of Science - Marketing
Manhattan College
New York, NYMaster of Business Administration (MBA) - Project Management
University of Southern Indiana
Skills
- Salesforce
- Salesloft
- CRM Management
- Contract Negotiation
- Business Planning
- Cold Calling
- Lead Generation (targeted and Strategic)
- Strategic Planning
- Business Development
- Project Management (PMI Certified)
- Analytical Skills
- Teamwork
- Client Relationship Management
- Field Sales/Territory Management
- Consultative Selling
- Quota Attainment
- Sales Forecasting
Volunteer Experience
- Founding Partner, Bambumeta (Vivia ID) - Digital Wallet Pass App, 04/01/22, Present
- Member of the Board of Advisors, University of California, Riverside, 11/01/22, Present
Certification
- Project Management Institute
- Digital Marketing and Analytics |UCLA|
- Xerox Technology Demo Certified
Timeline
Senior Account Executive
DS Digital
12.2021 - Current
Account Executive
Promenade Group
09.2020 - 12.2021
Field Account Executive
Xerox
06.2018 - 09.2020
Sales Analyst
GlobalData Energy
08.2016 - 09.2017
Advertising Intern
ProCamps
05.2016 - 09.2016
Marketing Copywriter| Contractor|
Cowerks
05.2015 - 08.2016
Marketing Analyst Intern
Sony-Ericsson
05.2014 - 09.2014
Certification Program - Digital Marketing and Analytics
UCLA
Bachelor of Science - Marketing
Manhattan College
Master of Business Administration (MBA) - Project Management
University of Southern Indiana
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