Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dylan Fenley

Los Angeles,CA

Summary

Strategic business and operations executive with 13 years experience in digital music rights and a proven track record in building and leading global cross-functional teams, winning enterprise contracts, and managing agreements and relationships with labels, publishers, distributors/aggregators, and collections societies. Innovative and creative team player with a passion for learning and a demonstrated ability to propose and execute strategic business initiatives, lead diverse teams, exceed targets and expectations, and deliver results to C-Suite, board of directors, and investors.

Overview

12
12
years of professional experience

Work History

VP/SVP Operations

Orfium
01.2017 - 01.2024
  • Member of founding team reporting directly to CEO, COO, & CFO and responsible for structuring, building, and leading matrixed global operations and client services org from 0 to 200+ people in North America, Europe, and APAC territories spanning revenue operations, technical operations, supporting operations, quality assurance, training and development, account management, customer success, data annotations, and strategy teams
  • Led YouTube UGC claiming and catalog management trials that won long-term contracts with WMG, SME, SMP, UMPG, WCM, Kobalt, Epitaph, Merlin, GMR, Ingrooves, Audio Network, and many more, generating $200MM+ in partner revenue
  • Built and maintained relationships with key clients, leading discussions and advising them on licensing agreements, contract negotiations, revenue strategies, and rights management solutions
  • Worked directly with CPO, SVP of Product, and Head of Research and Innovation to define product strategy and data models, and take new products and data services from 0 to 1 including a suite of UGC claiming and license tracking products, label and publisher catalog management products, analytics and reporting tools, and internal CRM automations
  • Invented and implemented key revenue growth and GTM strategies in collaboration with senior management to drive adoption of new and existing products and services while maintaining double-digit revenue growth and an average 75% gross profit margin YoY
  • Regularly lead market research and analysis efforts with BI team spanning catalog management and ownership conflicts, UGC catalog usage and consumption, Freemium and Premium revenue models, AVOD and SVOD revenue trends, ad inventory and ad spend, and consumer purchasing power across multiple YouTube products, video formats, and demographics to expose long-term market trends and opportunities within advertiser, creator, rights holder, and consumer cohorts
  • Successfully integrated global operations teams of newly acquired businesses in UK and APAC territories, and smoothly migrated core revenue operations functions to South East Asia
  • Owned budgeting, resource allocation, financial planning, and performance targets for global operation, exceeding targets and earning eight figures in annual revenue
  • Exhibits deep knowledge and expertise in global digital record label and music publisher rights, CAF/CWR/DDEX standards, catalog management and ownership conflict issues, metadata matching and enrichment solutions, sync licensing, digital music distribution, royalty collections and distributions, usage matching and copyright claiming, AVOD & SVOD models, YouTube Shorts, YouTube Music, Content ID, YouTube CMS, YouTube APIs, and all YouTube reports for channels and content owners

Digital Artist and Catalog Services

Freelance
01.2018 - Current
  • YouTube channel management and optimization services to achieve 20%+ growth in views and subscribers from targeted audiences
  • Global digital publishing administration consultation, catalog registrations, and royalty collections audits for artists, songwriters, producers, and film/tv composers

Marketing Consultant

Freelance
11.2015 - 12.2016
  • Helped music and technology start-ups set and achieve their user acquisition and revenue goals
  • Work directly with clients to define, develop, and launch their end-to-end social media strategy
  • Create and run end-to-end pre-sales and post-sales processes including sales, onboarding, account management, running social media marketing and user acquisition services, and reporting for each and every client including Independent Artists, SMBs, and B2C digital platforms

Growth Strategist

Vytmn
08.2015 - 11.2015
  • Worked directly with clients to define, develop, and launch their growth strategy across Facebook, Twitter, Instagram, Pinterest, LinkedIn, and SoundCloud
  • Conduct market research and competitor analysis to define and align marketing strategy with clients goals
  • Optimize social profiles and A/B test landing pages, exit intent popups, and email sign-up forms to increase click-throughs and decrease CPA/CPC
  • Create and distribute branded assets and content across all social media channels
  • Apply tracking pixels to run retargeting campaigns, and increase conversions at lower CPA/CPC

Operations Manager

XL Productionz/MBA Entertainment
10.2011 - 08.2015
  • Negotiate master and publishing splits on behalf of represented artists, co-writers, and producers
  • Created and managed all administrative processes for music distribution, marketing, and promotion via Ingrooves, Empire, YouTube, and all social media platforms
  • Reduced ad spend by $26,000 while maintaining conversion rate
    Saved investor $15,000 in monthly PR spend via simple process optimizations and automation
  • Trained staff on all operations processes and procedures
  • Perform any tasks as needed day to day to support the team
    Proofed and approved production and printing drafts of promotional materials

Education

Music -

California State University, Northridge
Los Angeles
2011

Skills

    • Global Digital Label & Publisher Rights
    • YouTube Rights Management & Monetization
    • Licensing Agreements
    • Client Relationship Management
    • Program, Project, and Team Management
    • Business Transformation and Change Management
      • Strategic Planning & Analysis
      • Market Research & Analysis
      • Presentations & Data Visualizations
      • Post Sales & Client Services
      • FP&A and P&L Management
      • SMART, OKR, and KPI frameworks

Timeline

Digital Artist and Catalog Services

Freelance
01.2018 - Current

VP/SVP Operations

Orfium
01.2017 - 01.2024

Marketing Consultant

Freelance
11.2015 - 12.2016

Growth Strategist

Vytmn
08.2015 - 11.2015

Operations Manager

XL Productionz/MBA Entertainment
10.2011 - 08.2015

Music -

California State University, Northridge

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Dylan Fenley