Summary
Overview
Work History
Education
Skills
Timeline
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Dylan Gordon

Summary

Strong sales leader with a passion for team development. I have excelled in leading a top-performing sales district for Frito Lay, driving an average of 10% in quarterly revenue growth. Skilled in business development and building report with my customers, I consistently exceeded sales and service targets through strategic planning and exceptional customer service.

Overview

15
15
years of professional experience

Work History

Sales District Leader

PepsiCo
10.2021 - Current
  • Manage a team of 14 small and large format Route Sales Representatives within Miami, FL geography.
  • Drive Frito Lay sales in approximately 250 stores in sales district, generating +/-$12,000,000 in annual volume.
  • Coach my team on product promotions, sales incentives and selling techniques to successfully sell against baseline and promotional opportunities.
  • Conduct weekly one on one in-person meetings and in-the-market with route sales reps to evaluate performance, selling and customer service skills.
  • Lead periodical district meetings with my sales team, focused on strategizing to achieve sales objectives and goals.
  • Develop sales strategies through collecting and interpreting statistical data utilizing PepsiCo specific applications.
  • Prepare and deliver sales presentations to customers.
  • Partner with product supply team to build accurate forecasts based on promotions and historical performance to ensure product availability.
  • Manage and drive sales for the first e-commerce Direct Store Delivery route in Miami, since its inception in 2021.
  • Lead manager for Unsaleables/Product Waste. In this role I work closely with frontline team, product supply team and sales management team to develop and maintain processes for controlling and reducing stale product waste in Miami and Ft. Myers territory.

Route Sales Specialist

PepsiCo
11.2020 - 10.2021
  • Interpreted sales data for customers across the Miami-Dade market in order to identify and address specific needs and opportunities.
  • Boosted sales growth by upselling/ cross-selling products and equipment to new and established customers across the Miami-Dade market.
  • Developed existing customer's stores, based on their individual market needs, by selling in and placing new equipment for our products.
  • Delivered best-in-class customer satisfaction, following up with account holders and reviewing feedback closely after equipment had been placed.
  • Displayed products properly at customer sites and according to company specifications and policies.

Route Sales Representative

PepsiCo
10.2016 - 10.2020
  • Sales lead on a Small format Direct Store Delivery route for 15-20 accounts.
  • Delivered sales results for accounts by identifying customer's product needs, executing on product promotions to drive sales growth and upselling for incremental space within accounts.
  • Exceeded sales plan numbers based on last year performance, averaging =/- 10% volume growth overall for the routes that I was assigned.
  • Drove a Department of Transportation-regulated route truck, adhering to DOT regulation and process for that specific vehicle type. Performing twice-daily inspections of the vehicle.
  • Worked as a Route Trainer for newly hired employees in my last 2 years as a Route Sales Representative. Duties included onboarding, coaching and developing new hires on every aspect of the Route Sales Representative position. The scope of my route training duties included, but was not limited to: teaching them how to drive their route truck and D.O.T. processes, day-to-day responsibilities in using their handheld route device, coaching in selling techniques and selling best practices.
  • Managed product inventory transitions from warehouse to customer accounts, loading and unloading in alignment with Frito Lay standards.
  • In 2018, recognized as the #1 top Route Sales Representative sales performer and service performer in the Miami Zone with 112% sales growth versus plan and 100% of scheduled service made through 2018.

Lead Shift Supervisor

CVS Pharmacy
04.2013 - 10.2016
  • Managed a team of 4-6 store associates
  • Created and oversaw weekly employee scheduling based on store needs and available hours.
  • Fostered positive team-oriented environment and focused on guests through employee development and motivation.
  • Responsible for daily cash settlement and balancing of cash drawers.
  • Trained new employees and delegated daily tasks and responsibilities.
  • Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.

Store Manager

Leslie's Poolmart Inc.
01.2010 - 04.2013
  • Oversaw every aspect of operations for $500,000 annual retail swimming pool supply store.
  • Supervised a team of 3-5 store associates.
  • Developed and implemented effective sales strategies based on local market trends that resulted in an average 10% in revenue gains at my location between 2011-2013.
  • Managed inventory control, cash control and store opening and closing procedures.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.

Education

High School Diploma -

Western High School
Davie, FL
05.2007

Skills

  • Sales Team Leadership and Development
  • Presentation Development
  • Interdepartmental Collaboration
  • Managing Multiple Priorities
  • Customer Service and Assistance
  • Account and Territory Management
  • Business Development and Planning
  • Project Management
  • Interpersonal Communication Skills
  • DSD Operation and Organization

Timeline

Sales District Leader

PepsiCo
10.2021 - Current

Route Sales Specialist

PepsiCo
11.2020 - 10.2021

Route Sales Representative

PepsiCo
10.2016 - 10.2020

Lead Shift Supervisor

CVS Pharmacy
04.2013 - 10.2016

Store Manager

Leslie's Poolmart Inc.
01.2010 - 04.2013

High School Diploma -

Western High School

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