DYLAN LAINO
Summary
Creative and data-driven Social Media Manager, Content Strategist, and Creative Director with experience building and scaling digital audiences across YouTube, gaming communities, and brand projects. Proven track record of growing a YouTube channel from 1.3K to 130K+ subscribers and generating 48M+ views through performance-focused content strategy, analytics, and optimization. Experienced in developing high-impact branding systems, managing cross-functional projects, and executing growth strategies that improve visibility, engagement, and revenue outcomes.
Skilled in content creation, audience growth, project management, and brand development, with additional experience leading freelance design and Roblox-based development teams. Known for combining creative direction with structured execution to turn unorganized ideas into scalable systems and measurable results.
Overview
5
5
years of professional experience
Work History
Club Leadership Advisor & Event Coordinator
Asian Culture Club
Centennial High School
03.2025 - Current
- Partnered with executive leadership to strategize and execute events, elevating operational consistency and organizational effectiveness
- Coordinated rally practices and large-scale events, contributing to board-level planning and decision-making
- Stepped in to restructure practice workflows, increasing preparation efficiency and reducing coordination gaps
- Directed high participant operations across multiple practices and events, ensuring smooth operations and minimizing disruptions
Social Media Manager, Content Strategist, Creative Director
ItzCarlos
02.2023 - Current
- Scaled a YouTube channel from 1.3K to 130K+ subscribers and 48M+ views by leading data-driven content and growth strategy
- Leveraged analytics to optimize content performance, driving 2000%+ channel growth and performance
- Engineered high-performing thumbnails and upload systems aligned with algorithmic trends to maximize reach and CTR
- Closed and executed brand partnerships with Aelfric Eden and Hungry Studios, driving revenue and audience expansion
- Developed a long-term growth model projecting 1M+ subscribers by 2028
- YouTube
Freelance Game Project Manager & Logo Designer
Roblox
11.2020 - Current
- Delivered freelance project management and branding services for Roblox developers, transforming unstructured teams into streamlined workflows and improving project delivery speed by 200%+
- Designed 20+ custom logos and brand identities tailored to target audiences, achieving a 95%+ approval rate and generating repeat business from 30% of clients
- Led social media and growth strategies that increased game and project visibility by 200%+, using data-driven execution and audience targeting
- Managed end-to-end project execution, including timelines, deliverables, and client communication, maintaining a 95%+ satisfaction rate through clear alignment and reliable delivery
Education
Centennial High School
Bakersfield, CA2027
Skills
- Leadership & team coordination
- Social media management
- Strategic marketing & growth planning
- Data-driven decision making
- Creative direction & branding
- Content strategy
- Project & operations management
- Public relations & client communication
Timeline
Club Leadership Advisor & Event Coordinator
Asian Culture Club
03.2025 - Current
Social Media Manager, Content Strategist, Creative Director
ItzCarlos
02.2023 - Current
Freelance Game Project Manager & Logo Designer
Roblox
11.2020 - Current
Centennial High School