DYLAN LEWIS
Brooklyn,NY
Summary
Reliable Paid Social Senior Associate with a 3 year background in Digital Marketing for large tech, news and pharmaceutical clients that optimized towards upper, middle and lower funnel initiatives. I have leveraged my extensive knowledge of paid social platforms, tools and best practices to deliver insightful reports, strong recommendations and execute media plans for optimal campaign performance for clients.
Overview
4
4
years of professional experience
Work History
Senior Associate, Paid Social
Wavemaker - GroupM
03.2022 - Current
- Clients: UPS, Adobe Creative Cloud, Ecolab, Wall Street Journal
- Manage $5,000,000 media spend for UPS with a full funnel strategy
- Managed $30,000,000 media spend for Adobe Creative Cloud with lower funnel initiatives
- Managed $7,500,000 media spend for Ecolab with upper to mid funnel initiatives
- Managed $2,000,000 media spend for Wall Street Journal with a full funnel approach
- Deliver strong insights and thoughtful recommendations to meet client goals and optimize campaign performance
- Support social strategy development by compiling client research, competitive data and social platform information
- Support and improve paid media tactical planning and buying across all platforms, such as Meta, X, Linkedin, Snapchat and Tik Tok
- Continually improve the social measurement planning and reporting process
- Research emerging social platforms to support client recommendations
- Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis
- Assist team in identifying optimization opportunities and making media recommendations
- Participate in campaign brainstorming sessions.
Associate, Paid Social
Wavemaker - GroupM
03.2021 - 02.2022
- Client: Ecolab
- Managed $6,000,000 media spend for Ecolab
- Built upper and mid-funnel campaigns on social media platforms such as Meta, Pinterest, Snapchat and LinkedIn to maximize reach and frequency channels and raise awareness
- Updated daily pacing and shared reports with the Social team to ensure optimal ad performance is on pace with campaign benchmarks
- Supported campaign setup by building media plans followed by building campaigns across platforms
- Attended client meetings to discuss deliverables and priorities for the client
- Inputted monthly actualization buys on Prisma and updated monthly spend trackers to ensure campaign dollars are spent evenly through each platform
- Communicated with the clients via email to inform them of ad performance, campaign planning/building, and completed deliverables that have went through an internal Quality Assurance check
- Supported Senior Associate to manage social campaigns and reporting deliverables.
Social Media Customer Associate
Chipotle Mexican Grill
11.2020 - 03.2021
- Coach restaurant managers on how to improve customer experience
- Identify trends and opportunities to improve customer experience
- Decide which comments are best handled by e-mail or telephone
- Accurately provide information to customers on pricing, promotions, corporate philanthropy, restaurant development, menu testing, etc
- Participate in various Customer Care committees and projects.
Education
Master of Science: UX Design -
Kent State University
Kent, OH08.2023
Bachelor of Science: Fashion Marketing -
Kent State University
Kent, OH05.2016
Skills
- Account Management
- Budgeting
- Prisma
- Brand Awareness
- Project Management
- Leadership
- Creative Strategy
- Billing Process
- B2B Marketing
- B2C Marketing
- Reporting and Analysis
- Client relations
Timeline
Senior Associate, Paid Social
Wavemaker - GroupM
03.2022 - Current
Associate, Paid Social
Wavemaker - GroupM
03.2021 - 02.2022
Social Media Customer Associate
Chipotle Mexican Grill
11.2020 - 03.2021
Master of Science: UX Design -
Kent State University
Bachelor of Science: Fashion Marketing -
Kent State University
Similar Profiles
SIDDHANT DHAWANSIDDHANT DHAWAN
Digital Media Client Lead at Wavemaker - GroupMDigital Media Client Lead at Wavemaker - GroupM
Lindsay J. HaberLindsay J. Haber
Senior Media Planner at Wavemaker - GroupMSenior Media Planner at Wavemaker - GroupM
Dylan SmithDylan Smith
Associate Director, Media Strategy & Investment at Wavemaker - GroupMAssociate Director, Media Strategy & Investment at Wavemaker - GroupM