Dylan Massih

Brought consistency back to the Used car Operation at Kay Honda. They had operated without a UCM for tthree months prior to my start. Took the store from the 90 car range up to 130 units a month. Tripled the CPO output of the operation to 50 units monthly. Successfully navigated a 60-day turn rate while keeping wholesale losses at normal levels. Utilized VAuto and Carguru's daily for pricing and merchandising. Worked directly with customers to source vehicles for the store through our Service drive and Kelly Blue Book leads. Expanded the sourcing of inventory by paying salespeople to purchase vehicles from customers as well. Led training sessions in regards to presenting used cars and pencil training. Created a document for a sales process and a trade process at the dealership. Streamlined the stock number system for easier identification of vehicle source. Was responsible for data input to properly keep track of vehicle gross in regards to how the vehicle was sourced. Worked closely with the Service managers to get vehicles to the frontline quickly and had all technicians making their required weekly hours. Worked in tandem with the Service advisors to convert large repair orders into vehicle sales or acquisitions.

Handled customer relations issues, enabling quick resolution and client satisfaction. Was responsible for all incoming phone call complaints. Took the first opportunity to address all in store complaints with sales and service customers. Was responsible for desking deals and submitted all deals to the banks through RouteOne. Worked bank approvals and the majority of deals were closed on payment and rate before going into finance. Worked directly with a salesman that strictly worked on appointments and catered to ITIN and even no ITIN status customers. Appraised vehicles when the UCM was not present or if their were several trades. Assisted in Used Car pricing and did all merchandising of Used cars online through Vauto. Held daily morning meetings with the staff. Led most Saturday pencil training sessions with the staff. Created a Sales Process document in addition to a trade process document for the staff to follow. Created a key responsibility system that drastically cut down on missing keys throughout the dealership. Manufactured a map of the sales lot for where every type of vehicle should be at any given time. This created quick visual clarity on the lot if something was out of place. Held bi-monthly one on ones with the staff. At the beginning of the month we would set individual goals and then review the progress during the midway point of the month. Maintained the sales board that kept track of sales and individual FI PVR for all salespeople and Finance Managers. Every month on the roll out of new incentives, I would create the lease specials for our website. In addition, I would create email blasts and social media posts throughout the month. All bonus payouts were also calculated by me and submitted to the GSM and GM for verification and payout. This included attaching proof of each attained bonus level utilizing CDK reporting.

Prepared all paperwork necessary for a vehicle purchase. Ran credit for all submitted deals and ran OFAC for all transactions. Handled all Motor vehicle paperwork needed for in and out of state transactions. Ethically offered and sold Ford and Allstate products to customers while explaining the benefits they would be receiving or declining. Maintained the CIT log and kept CIT funding under a 3 day average at all times. Handled all receipting of payments in all formats. Maintained the Rebate log for the store and was tasked with attaining all rebate funding with Ford. Began the bi-monthly salesperson one on ones in 2022 when our previous GSM was promoted to GM at another location. Maintained relationships with several commercial clients and worked their deals with Ford and Ally. Introduced and processed deals for ITIN and non-ITIN or non-SS customers through First Help Financial and Lendbuzz Lending. Often times worked at the desk to maximize deals before entering finance. Desked deals and submitted deals as well. Trained the staff on pencil presentation and finance products. Taught the staff the many finance products that were offered. Became proficient with CDK, CDK Connect, RouteOne, and VAuto to complete my daily tasks and vehicle sales. Utilized Darwin menuing for presenting products to all customers.

Learned the Finance position and utilized MPK for our deal processing. Utilized MPK and an impact printer to print all forms needed for a vehicle transaction. Processed all in and out of state MV paperwork. Utilized Stone Eagle menu and was responsible for printing out the report weekly to track progress. Led the store every month in FI PVR during this time period. Ethically presented and sold Ford and Allstate products to all customers. Was responsible for running credit on all non-cash deals and OFAC on every transaction.

Developed strong relationships with key clients leading to long term business growth and increased brand loyalty. Went to clients work locations and had them come into the dealership. Sold on ground upfit units and upfitted chassis for our clients. Ordered stock units through various upfit shops and maintained those relationships as well. Upfits included truck, Econoline, and Transit chassis cabs from 350-750 truck ratings. Also outfitted custom interior packages for Transit van customers ranging in all types of end user work. Was top three in monthly sales throughout this time period. Sold all vehicles on the property, with a focus on the commercial cliental. Had the responsibility of maintaining the stores Commercial Vehicle Center status. This included active testing, attending mandatory Ford commercial events, and claiming all floorplan assist money for the stocked inventory.

New and Used sales and leasing professional. Completed all Ford testing to be able to sell all New and Certified Pre-owned Ford products. Created a customer base and handled all available walk in traffic. Eventually earned the trust and ability to work internet leads that would either come to the store or complete the transaction remotely. After a year, took over the Costco and TrueCar programs at the dealership. Provided a quick and thorough sales process that was transparent and effective. Maintained a perfect survey rating and began to lead the store in effectiveness and sales.