Dylan Oriundo
Red Bank,NJ
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
9
9
years of professional experience
Work History
Instagram Content Creator
@Blaugrana
06.2015 - Current
- Grew Instagram media page to 1M followers by creating engaging soccer content and strategically collaborating with top brands like OneFootball, enhancing brand visibility and audience engagement.
- Boosted follower growth by implementing SEO strategies, conducting thorough analytics reviews, and maintaining consistent, engaging content, leading to increased audience engagement.
- Launched and monetized two Barcelona fan pages, growing to a total of 400k followers, demonstrating strong market understanding and strategic growth tactics
Content and Influencer Marketing Specialist
NoonBrew
01.2024 - Current
- Enhanced new viewer engagement by 35% and viewer retention by 25% through strategic TikTok ad optimizations, improving brand loyalty and audience interaction.
- Implemented and executed video campaign strategies tailored to target demographics, aligning with marketing goals and resulting in increased brand engagement and audience reach.
- Spearheaded influencer marketing campaigns, managing contract negotiations, influencer onboarding, and collaborated closely with influencers to strategize and co-create content that boosted brand visibility and engagement
Student Leadership
Rutgers University
01.2023 - Current
- Coordinated an outreach campaign within Rutgers' Political Science Department and directed strategic email campaigns at Rutgers students, rallying 200 students to protest.
- Coordinated student running and cycling groups within Rutgers' athletic clubs and facilitated group races and events.
- Led a five-member team to strategize and implement initiatives for SEAT, enhancing biking infrastructure and safety at Rutgers
- Spearheaded outreach to increase sustainable transportation awareness among the student body
Campaign & Government Intern
Senator Vin Gopal
05.2023 - 07.2023
- Led a team of 10 interns in a successful phone banking initiative, achieving record volunteer mobilization for canvassing and outreach campaigns, and utilizing NGP VAN for efficient data management and optimization
- Enhanced communication efficiency by rigorously proofreading, editing, and revising emails, ensuring timely and professional correspondence with constituents under strict deadlines
Education
Bachelor of Arts - Political Science
Rutgers University-New Brunswick
05.2024
Skills
- Data analysis: STATA, ChatGPT4
- Copywriting: Proofreading and editing
- Microsoft Office
- Influencer Collaboration
- Adobe Lightroom, Photoshop, Canva, CapCut
- Content Creation & Strategy: TikTok & Instagram
- Multilingual: Fluent in Spanish & basic Portuguese
- Leadership & Team Coordination
- Campaign Management
- Audience Analysis
- Analytics and Reporting
- Photography and Videography
Timeline
Content and Influencer Marketing Specialist
NoonBrew
01.2024 - Current
Campaign & Government Intern
Senator Vin Gopal
05.2023 - 07.2023
Student Leadership
Rutgers University
01.2023 - Current
Instagram Content Creator
@Blaugrana
06.2015 - Current
Bachelor of Arts - Political Science
Rutgers University-New Brunswick