Dylan Payne
Naperville,IL
Summary
I am a dedicated marketing professional seeking a position within an innovative organization in which I can utilize my skills and experience. I have a history of implementing strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
7
7
years of professional experience
Work History
Field Marketing Manager
Reputation
- Responsible for overseeing the planning, development and execution of my segment's marketing and advertising initiatives
- Generated over $2.5M in new pipeline in my first year via ABM, demand generation campaigns, and events
- Support multiple teams, define scope, kick-off and smoothly run successful projects and campaigns
- Organized and launched Reputation's first-ever free trial campaign generating 155K new co pipeline, 95K upsell pipeline.
Senior Digital Marketing Manager
Power Wellness
05.2017 - 05.2022
- Develop, execute, lead, and optimize digital efforts including social media, SEO, PPC, mobile apps and website management for 30+ clients
- Increased client's website traffic by 105% and website conversions by 63%
- Lead implementation and management of marketing automation and social listening
- Train and develop social media team of 75 employees
Digital Account Manager
Launch Digital Marketing
05.2016 - 04.2017
- Streamlined internal processes for improved efficiency in managing multiple digital accounts simultaneously.
- Collaborated with cross-functional teams to deliver high-quality digital campaigns that resonated with target audiences.
- Developed strong relationships with clients, fostering trust and open communication for better account management.
- Maintained 100% client retention
Client Service Representative, Digital Campaign Manager
NBC Universal
06.2015 - 04.2016
- Responsible for stewarding all new and revised orders
- Developed a working relationship with Sales Operations guaranteeing a timely and precise order process
- Established strong relationships and act as a liaison with agency counterparts.
Education
Bachelor of Science - Marketing
Illinois State University
05.2015
Skills
- Marketing Strategy
- Budget Management
- Campaign Development
- Digital Marketing
- Email Marketing
- Lead Generation
- Customer Engagement
- Marketing Analytics
- Event Management
- Campaign Management
Software Skills
Certified in Google Ads and Analytics, Asana, Workfront, Hubspot, 6Sense, Domo, Salesforce, Marketing Cloud, Social Studio, PathFactory, Jasper AI
Timeline
Senior Digital Marketing Manager
Power Wellness
05.2017 - 05.2022
Digital Account Manager
Launch Digital Marketing
05.2016 - 04.2017
Client Service Representative, Digital Campaign Manager
NBC Universal
06.2015 - 04.2016
Field Marketing Manager
Reputation
Bachelor of Science - Marketing
Illinois State University
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