Dylan Richard
Pasadena,CA
Summary
Creative Director and Brand Strategist with experience leading brand development, marketing campaigns, and digital growth initiatives across multiple industries. Proven track record of building consumer-facing brands, expanding audience reach, increasing engagement, and supporting revenue growth through strategic creative direction and marketing execution. Developed and scaled digital brands reaching over 3 million followers and generating more than 200 million views across platforms. Skilled in creative strategy, campaign development, visual storytelling, content production, and cross-functional project leadership.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work History
Creative Director & Brand Strategist
Self-Employed / Independent
Los Angeles, California
05.2020 - Current
• Led creative strategy, content production, photography direction, video concepts, and brand messaging to strengthen audience engagement and brand awareness.
• Developed and executed integrated campaigns for brands including Hyundai, PetSmart, Febreze, Tesla, Peet’s Coffee, Ubatuba Acai, and A&E Networks, enhancing brand visibility and engagement.
• Directed creative projects from concept to execution, overseeing brand identity, visual direction, digital experiences, and marketing initiatives.
• Collaborated with business owners, marketing teams, designers, photographers, and developers to deliver high-impact creative solutions aligned with business objectives.
• Managed brand partnerships and creative campaigns across digital and marketing channels, ensuring alignment with business objectives and consistent brand messaging.
• Secured national media exposure through strategic appearances on major outlets like The Kelly Clarkson Show, The Drew Barrymore Show, and Good Morning America, amplifying brand reach and recognition.
• Built and scaled a consumer-facing digital brand to more than 3 million followers across multiple platforms through creative strategy, content development, and audience engagement initiatives.
• Generated over 200 million views and impressions by leading creative campaigns, brand storytelling, and multi-platform content strategies.
Education
Bachelor of Science - Business Administration
California State University, Los Angeles
Los Angeles, California 08.2022 - 06.2026
High School -
Pasadena High School
Pasadena, California 08.2016 - 05.2020
Skills
- Creative Direction
- Creative Strategy
- Brand Strategy
- Brand Positioning
- Marketing Strategy
- Campaign Development
- Digital Marketing
- Creative Production
- Creative Project Management
- Visual Storytelling
Awards
Featured on national TV programs including The Kelly Clarkson Show, The Drew Barrymore Show, ABC News, and Good Morning America and more.
Projects
• Brand Campaign Development — Directed creative campaigns, content initiatives, and marketing strategies for businesses across multiple industries, overseeing creative execution from concept through launch.
• Digital Brand Growth — Built and scaled digital brands reaching more than 3 million followers and generating over 200 million views through creative storytelling, audience development, and multi-platform content strategies.
• Creative Content Production — Led the planning and direction of photography, video production, social media content, and branded marketing assets designed to strengthen brand awareness, audience engagement, and campaign performance.
Languages
- English, Fluent
- Spanish, Basic / Conversational
Timeline
Bachelor of Science - Business Administration
California State University, Los Angeles
08.2022 - 06.2026
Creative Director & Brand Strategist
Self-Employed / Independent
05.2020 - Current
High School -
Pasadena High School
08.2016 - 05.2020