Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Dylan R Tracy

Delray Beach

Summary

7 years of experience in media sales (Cable & Broadcast television, various digital & social platforms and local events primarily focused around sports & local news) to local and regional businesses. Known for prospecting and developing new business and loyal account relationships.

Overview

7
7
years of professional experience

Work History

Account Executive

Hearst WPBF 25
West Palm Beach
12.2022 - Current
  • Sell television and digital advertising solutions to local and regional businesses and advertising agencies
  • Achieve established revenue expectations across multiple platforms
  • Proactively drive new business by prospecting and researching new accounts
  • Identify and cultivate local relationships to influence advertising purchasing decisions
  • Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
  • Prepare and implement individual account strategies to grow current revenue from existing clients
  • Utilize research to support marketing solutions and customer goals
  • Keep current with industry trends and client business news
  • Keep sales management apprised of progress towards established revenue goals

Account Executive

Effectv
West Palm Beach
04.2018 - 11.2022
  • Sell television and digital advertising solutions to local and regional businesses and advertising agencies
  • Analyze, develop, and present market research and advertising proposals to support client and/or agencies activities and products.
  • Develop, maintain, and grow existing advertising accounts and partnership deals to drive revenue by optimizing schedules, proof of campaign performance and proposal of upcoming promotions.
  • Work collaboratively with leadership and all levels of staff in various internal departments to creatively develop campaigns that carries out client's needs and drives revenue growth.
  • Work with Ad Sales tools to maintain up-to-date customer and prospect records and participate in development of sales forecasts.
  • Complete required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls, expense reports and monitoring and managing collections.

Education

Bachelor of Arts - Interdisciplinary Studies Sport Business Management, Communications & Psychology

University of Central Florida
Orlando
01.2016

Skills

  • Sales strategy implementation
  • Customer relationship management
  • Sales expertise
  • Presentation skills
  • CRM proficiency
  • Salesforce experience
  • Lead generation
  • Negotiation skills
  • Revenue generation
  • Microsoft Office proficiency
  • Social media proficiency

Accomplishments

  • 2019, President Club – #1 Ranked rep across all Effectv markets in US
  • 2020, Presidents Club
  • 2019-2022, Highest billing local representative for 4 consecutive years
  • 2019, Developed relationships with 46 new clients exceeding sales goals by min. 10% each year
  • 2023, Generated $411,000 in direct new business
  • 2023, Tower Award
  • 2024, Generated $587,000 in new business
  • 2025, Generated $552,000 in new business to date

Timeline

Account Executive

Hearst WPBF 25
12.2022 - Current

Account Executive

Effectv
04.2018 - 11.2022

Bachelor of Arts - Interdisciplinary Studies Sport Business Management, Communications & Psychology

University of Central Florida

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