Dylan Shaw
Norwood,MA
Summary
Customer-focused solutions engineer with 10+ years of startup and enterprise experience across B2B machine learning, retail media, and marketing SaaS. Proven at leading complex data and platform integrations, enabling attribution and measurement across web, app, and offline channels, and partnering with enterprise customers to translate technical systems into business outcomes. Core technical contributor at Symbiosys during a period of rapid enterprise growth culminating in acquisition by DoorDash; retained through acquisition with continued ownership of customer integrations and platform delivery.
Overview
10
10
years of professional experience
Work History
Solutions Architect
Symbiosys (acquired by DoorDash)
09.2024 - Current
- Served as the technical point of contact for retailer onboarding, integrations, and ongoing performance support across enterprise retail partners including Macy’s, Chewy, Sephora, Staples and Costco.
- Led end-to-end retailer integrations by profiling business and technical requirements, defining optimal integration paths, and coordinating execution across engineering, data, and partner team.
- Designed, implemented, and validated event-level data pipelines (web, app, and offline) using Symbiosys Event APIs and tag managers (Tealium, Adobe Launch, GTM), ensuring data completeness, attribution accuracy, and compliance with retailer privacy constraints.
- Analyzed large-scale event, feed, and attribution data to identify data gaps, diagnose performance issues, and drive corrective actions with retailer engineering and analytics teams.
- Owned complex, multi-month integration initiatives including offline order ingestion, hashed PII enrichment, CRM identifier reconciliation, and social channel attribution enablement.
- Authored and maintained internal and retailer-facing integration documentation, onboarding guides, and technical illustrations to standardize processes and accelerate time-to-launch.
- Managed integration workflows and lighter project management responsibilities, tracking retailer status, coordinating cross-team dependencies, and communicating progress internally and externally.
- Completed detailed cybersecurity and data-privacy assessments for enterprise retailers, supporting security reviews and compliance requirements during procurement and onboarding.
Senior Technical Integrations Engineer
Black Crow AI
01.2022 - 08.2024
- Deployed, troubleshooted, and validated a comprehensive product suite across client e-commerce sites and MarTech stacks, improving integration success rates.
- Led the development and documentation of standard operating procedures (S.O.P.) to enhance technical support throughout the sales cycle.
- Pioneered a key product upgrade that significantly boosted performance on select platforms, forming the foundation for the company’s new flagship product.
- Automated audience building in client Facebook Ad accounts using Meta Marketing API, reducing manual interventions and facilitating product scaling.
- Crafted custom JavaScript integrations for niche client use-cases, expanding product applicability and enhancing customer satisfaction.
- Initiated and managed iterative experiments to continuously refine product performance and user experience, leading to marked improvements in both areas.
- Defined and expanded the integrations team’s role and functions, growing the team from one to five members within 18 months.
Front-End Developer
The Stable
05.2019 - 12.2021
- Constructed Shopify sites and components for diverse D2C e-commerce brands including Red Bull and Good American, enhancing online consumer engagement.
- Co-authored a reusable store boilerplate theme utilizing Slate, GraphQL, Vue.js, and SCSS, streamlining future development projects.
- Facilitated regular agile meetings to synchronize efforts among designers, developers, project managers, and clients, ensuring project alignment and efficiency.
Solutions Engineer
Tealium
05.2016 - 05.2019
- Developed custom JavaScript integrations for analytics and advertising applications, enhancing client capabilities with partners like Google and Facebook.
- Co-created a Customer Success knowledge base, documenting effective workarounds for common issues with partner tags, improving problem resolution times.
- Enhanced Tealium IQ’s UI, automating internal processes and increasing operational efficiency.
- Led educational tutorials to empower clients with strategies for maximizing the utility of Tealium products, significantly boosting client performance metrics.
- Developed a Zendesk application to automate the re-assignment of projects, maintaining workflow continuity during team absences.
Education
Bachelor of Science - Behavioral Neuroscience & Philosophy
University of San Diego
San Diego, CA01.2016
Skills
- Technical & Data Integration: Event-based data pipelines (web, app, offline) and attribution workflows for retail media and advertising platforms; Tag management and API integrations using Tealium iQ, Adobe Launch, Google Tag Manager, and custom JavaScript; Data validation, reconciliation, and troubleshooting across large-scale event, feed, and conversion datasets
- Cloud & Infrastructure: Cloud storage and data transfer workflows using Google Cloud Storage, AWS S3, BigQuery, and service accounts / IAM; Configuration and management of retailer datasets, access controls, and secure data-sharing pipelines
- Advertising, Attribution & Measurement: Social and search attribution enablement across Meta, Google Ads, Snap, and retail media platforms; Offline conversion ingestion, hashed PII enrichment, and identity resolution for improved match rates and performance measurement
- Security, Privacy & Compliance: Completion of enterprise cybersecurity, privacy, and data-processing assessments for large retail partners; Experience working within opt-out, regional advertising, and privacy-restricted data environments
- Client Solutions & Pre-Sales Engineering: Technical discovery, integration scoping, and solution design for enterprise retailers and partners; Post-sale technical ownership, ongoing performance support, and cross-functional coordination with engineering and data teams
- Programming & Tooling: JavaScript, TypeScript, SQL; API design and implementation; automation and internal tooling for integration workflows
LANGUAGES
Spanish | Intermediate
English | Native
Timeline
Solutions Architect
Symbiosys (acquired by DoorDash)
09.2024 - Current
Senior Technical Integrations Engineer
Black Crow AI
01.2022 - 08.2024
Front-End Developer
The Stable
05.2019 - 12.2021
Solutions Engineer
Tealium
05.2016 - 05.2019
Bachelor of Science - Behavioral Neuroscience & Philosophy
University of San Diego