Dylan Smith
New York
Summary
Dynamic media strategist with extensive experience at Wavemaker - GroupM, adept at driving multi-platform campaigns and maximizing ROI. Proven track record in budget management and data analysis, while fostering cross-functional collaboration. Successfully led a high-performing team to achieve key business objectives, demonstrating strong leadership and client relationship management skills.
Overview
7
7
years of professional experience
Work History
Associate Director, Media Strategy & Investment
Wavemaker - GroupM
New York
06.2022 - Current
- Create and execute customized digital media strategies aligned with client goals.
- Establish KPIs for digital business objectives and manage global reporting for a major legacy brand.
- Lead multi-platform campaigns, work closely with cross-functional teams, and apply advanced targeting techniques to maximize ROI.
- Manage and mentor a high-performing team, fostering collaboration and driving the successful achievement of key business objectives.
Manager, Digital Investment
GroupM
New York
03.2021 - 06.2022
- Managed $40MM digital and social media budget, successfully achieving the client’s business objectives.
- Analyzed third-party measurement studies and adjusted investment allocations based on partner and channel ROI.
- Mentored and trained junior team members, ensuring accuracy in their work and fostering their professional development.
Senior Associate, Digital Investment
Essencemediacom
New York
08.2019 - 03.2021
- Worked closely through the development, recommendation, and execution of digital media plans for varying CPG, retail and B2B campaigns
- Maintained accurate budget control and flow of media activity, while proactively updating client contact(s) through periodic analyses and projection reports
Associate, Digital Buying
Essencemediacom
New York
02.2018 - 07.2019
- Managed the timely activation of multiple digital campaigns across a travel and tech verticals while proactively owning campaign maintenance throughout a flight.
- Acquired an advanced knowledge of campaign traffic and billing systems (Prisma, DV360, DoubleClick).
Education
Bachelor of Arts - Communication - Marketing & Advertising
Susquehanna University
Selinsgrove, PA05-2017
Skills
- Digital media strategy
- Campaign management
- Budget management
- Data analysis
- Client relationship management
- Cross-functional collaboration
Timeline
Associate Director, Media Strategy & Investment
Wavemaker - GroupM
06.2022 - Current
Manager, Digital Investment
GroupM
03.2021 - 06.2022
Senior Associate, Digital Investment
Essencemediacom
08.2019 - 03.2021
Associate, Digital Buying
Essencemediacom
02.2018 - 07.2019
Bachelor of Arts - Communication - Marketing & Advertising
Susquehanna University
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