DYLAN TUCKER
Costa Mesa,CA
Summary
I help brands tell stories that connect. From content strategy to production and distribution, I bring seven years of experience building digital presence through video, copy, and design. My work spans global organizations like the World Surf League to emerging brands and startups, always focused on creating content that resonates and drives results.
Overview
8
8
years of professional experience
Work History
Founder, Lead Producer
How Good Media
11.2023 - Current
- Provide digital strategy, creator partnerships, campaign production, and brand storytelling for outdoor, surf, and lifestyle brands. Lead creative for the Original Kickflipper.
- Elevated Tracks Magazine’s digital presence - increased views and engagement by 167% in 90 days, growing reach from 1.6M to 3.7M.
- Pitched, secured, produced, and edited full-funnel brand content (e.g., Autocamp), leading strategy, logistics, and execution on behalf of clients.
Content Operations Producer
World Surf League
02.2023 - Current
- Manage end-to-end YouTube strategy for a 1M+ subscriber global channel, overseeing content calendars, programming, optimization, and full production of content.
- Write copy for all WSL YouTube, web, and metadata touchpoints, crafting clear messaging across global audiences.
- Support cross-functional teams (social, editorial, partnerships), and coordinate assets during live broadcast events.
- Lead CMS optimization and publishing workflows to improve SEO, engagement, and viewer retention.
Digital Content Producer
Electric Eyewear
01.2020 - 02.2023
- Produced and edited video campaigns across multiple verticals (surf, snow, fishing), handling end-to-end production from pre- to post.
- Coordinated with athletes and marketing teams to ensure content accuracy, and alignment with brand and technical product features.
- Oversee market research to identify emerging trends, customer needs, and competitor strategies.
Founder, Lead Producer
LAME Magazine
01.2018 - 01.2022
- Founded and directed full-cycle production of a print + digital magazine highlighting entrepreneurs, brands, and creatives in Orange County.
- Produced written + video content, designed layouts, and coordinated social activations to engage the local community.
Education
Associate of Business Administration -
Santa Barbara City College
Bachelor of Business Administration and Management -
Bond University
AustraliaSkills
- Storytelling, copywriting & messaging
- Adobe Suite
- Final Cut Pro X
- Digital Marketing
- Revenue Development
- Media relations & influencer partnerships
- YouTube, Instagram, TikTok expertise
- Analytics: YouTube Studio, GA, IG Insights
- Pitching & branded content strategy
- Product seeding programs
- Event & activation support
- CMS publishing, SEO, metadata optimization
Websites
Personal Information
Title: Content Producer / Strategist
Timeline
Founder, Lead Producer
How Good Media
11.2023 - Current
Content Operations Producer
World Surf League
02.2023 - Current
Digital Content Producer
Electric Eyewear
01.2020 - 02.2023
Founder, Lead Producer
LAME Magazine
01.2018 - 01.2022
Associate of Business Administration -
Santa Barbara City College
Bachelor of Business Administration and Management -
Bond University