Hi, I’m
Brennon Rogers
Mandeville,LA
Summary
Innovative Brand Manager with a background in E-commerce and Digital Marketing. Demonstrates strong strategic thinking and problem-solving skills to drive brand growth, product visibility, and customer engagement across various digital platforms. Proven ability to lead cross-functional teams, manage budgets, implement innovative marketing strategies, and analyze performance metrics for continuous improvement. Success in enhancing online user experiences, optimizing SEO/SEM strategies, managing social media platforms, and developing robust email campaigns for business growth.
Overview
2
years of professional experience
13
Certification
6
years of post-secondary education
Work History
POLA MarketingMandeville, LA
Brand Manager - Ecommerce and Digital Marketing
05.2024 - Current
Job overview
- Developed and implemented brand strategies to increase visibility, engagement, and customer loyalty.
- Created new digital marketing campaigns to promote products and services on various ecommerce platforms.
- Analyzed competitors' activities, trends in the industry, and changes in consumer behavior to develop effective brand plans.
- Collaborated with internal teams including designers, copywriters, developers, marketers, salespeople and executives to create comprehensive branding initiatives.
- Monitored online reviews and feedback from customers across social media channels to identify areas of improvement for product offerings.
- Evaluated performance metrics such as page views, click-through rates, conversion rates and cost per acquisition for each campaign.
Southeastern Louisiana UniversityHammond, LA
Graduate Assistant
01.2023 - Current
Job overview
- Assisted faculty in evaluation of student work and preparation of course materials.
- Collaborated with faculty members to conduct student discussions or recitation groups.
- Collected and arranged data to assist faculty engaged in authorized research.
- Created fliers and materials, working closely with communications team to promote campus events.
- Suggested improvements to enhance students experience on social platforms and internal processes.
- Generated ideas and innovated social media marketing strategies for different departments and platforms.
POLA MarketingMandeville, LA
Marketing Intern
04.2023 - 05.2024
Job overview
- Developed content and promotional materials for various campaigns.
- Created and executed social media strategies to increase customer engagement.
- Researched competitors' marketing strategies and tactics.
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
- Monitored online conversations related to brand and product mentions.
Delta Tau Delta - Epsilon PhiHammond, LA
Director of Risk Management
01.2022 - 12.2022
Job overview
- Established new standard operating procedures to prevent risk exposure.
- Conducted risk assessment to identify and control environmental and safety risks to reduce injuries and costs to organization.
- Documented and reported on key risks and recommended mitigation strategies.
Southeastern Louisiana UniversityHammond, LA
Student Worker
12.2018 - 12.2022
Job overview
- Developed strong oral and written communication skills in working with people of different ages.
- Obtained and organized files and research papers to make important documents easier to find.
- Assisted with managing databases and drafting correspondence.
- Performed administrative support tasks for multiple departments.
Delta Tau Delta - Epsilon PhiHammond, LA
Director of Communications
01.2019 - 08.2019
Job overview
- Performed crisis management and preemptive planning for the department.
- Directed public relations, media relations, and crisis communications campaigns.
- Directed social media and digital marketing strategy and initiatives to promote brand building, member retention, and revenue-focused activities.
Education
Southeastern Louisiana UniversityHammond, LA
Master of Arts from Strategic Communication
05-2024
Southeastern Louisiana UniversityHammond, LA
BBA from Marketing
08.2018 - 05.2022
Skills
- Social media content creation
- Microsoft proficiency
- Team collaboration projects
- Conflict management
- Risk mitigation
- Customer Relations
- Campaign Management
- Competitor Analysis
- Campaign Planning
- Performance monitoring
- Brand strategy
- Marketing Communications
- Social Media Campaigns
- Brand-building strategies
Certification
- Content Marketing, HubSpot - 2022
- Social Media Marketing, HubSpot - 2022
- Digital Marketing, HubSpot - 2023
- Inbound Marketing, HubSpot - 2023
- Digital Media Strategist, Basis Technologies - 2023
- More upon request
Accomplishments
- Fall 2018 Presidents List
- Spring 2020 Dean's List
- Fall 2020 Dean's List
- Spring 2021 Dean's List
- Fall 2021 Dean's List
- Spring 2022 Dean's List
- Fall 2022 First Guaranty Bank Endowed Scholarship in Business
- Fall 2022 Elected to be a delegate for the national fraternity conference Student Worker of the Semester: Fall ‘19, Spring ‘21, Fall ‘21
Affiliations
- Administrative Director of Public Relations
- Administrative Campus Outreach Chair
- Executive Director of Risk Management
ORGANIZATIONS/ COMMUNITY SERVICE
- Humane Society Member
- LASPCA Member (Society For The Prevention Of Cruelty To Animals)
- LEAN Member (Louisiana Environmental Action Network)
- Southeastern Marketing Association Member
- Lawn Care/Maintenance for elderly in local neighborhood
- Volunteer/Foster throughout Summers or state of emergencies at Livingston Parish Animal Shelter and Denham Springs Animal Shelter
- Average 50 community service hours per semester
References
References available upon request.
Timeline
Brand Manager - Ecommerce and Digital Marketing
POLA Marketing
05.2024 - Current
Marketing Intern
POLA Marketing
04.2023 - 05.2024
Graduate Assistant
Southeastern Louisiana University
01.2023 - Current
Director of Risk Management
Delta Tau Delta - Epsilon Phi
01.2022 - 12.2022
Director of Communications
Delta Tau Delta - Epsilon Phi
01.2019 - 08.2019
Student Worker
Southeastern Louisiana University
12.2018 - 12.2022
Southeastern Louisiana University
BBA from Marketing
08.2018 - 05.2022
- Content Marketing, HubSpot - 2022
- Social Media Marketing, HubSpot - 2022
- Digital Marketing, HubSpot - 2023
- Inbound Marketing, HubSpot - 2023
- Digital Media Strategist, Basis Technologies - 2023
Southeastern Louisiana University
Master of Arts from Strategic Communication
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