Summary
Overview
Work History
Education
Skills
Certification
References
Qualificationsandachievements
Websites
Languages
References
Timeline
Generic

ALEXANDRA GERSTEL

Greensburg,PA

Summary

Results-driven Marketing Manager with a strong history of achieving 200% profit growth through strategic SEO optimization and innovative marketing initiatives. Proven expertise in cross-functional collaboration, project management at Headspace Media, and analytical problem-solving. Proficient in SAP Business One, with a talent for enhancing customer relationships and driving exceptional outcomes. Known for increasing market share by aligning marketing strategies with customer needs and improving brand recognition through compelling campaigns.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Small Business Owner

Preciosa Jewelry Co.
Greensburg, PA
08.2022 - Current
  • Achieved 200% year-over-year profit growth, increasing revenue.
  • Participated in 55+ trade shows annually, driving brand awareness, and sales.
  • Designed and launched an SEO-optimized, functional e-commerce platform, boosting online sales by 60%.
  • Improved SEO strategy, increasing website traffic by 75%, and strengthening online presence.
  • Secured partnerships with three or more retailers, expanding wholesale market reach.
  • Delivered 99% customer satisfaction, fostering repeat business, and referrals.
  • Achieved 200% year-over-year profit growth by increasing revenue and optimizing business strategies.
  • Established marketing strategies, such as social media campaigns, to promote the business.

Account Manager

Headspace Media
Latrobe, PA
05.2024 - 08.2024
  • Built and implemented an Account Management Program and SOP for SaaS consulting services.
  • Recognized by CEO for reducing timeline from eight to two months.
  • Optimized client accounts across industries, delivering measurable results in PPC advertising and SEO audits.
  • Developed an account management system in ClickUp, improving efficiency and realigning work to contract terms.
  • Represented the company at marketing trade shows, boosting brand visibility, and industry connections.
  • Collaborated with strategists and specialists to ensure exceptional client satisfaction and project success.

Account Manager - B2B Business Development

Stellar One Consulting
Flower Mound, TX
08.2022 - 10.2023
  • Developed customized client-facing solution comparison documents, aligning offerings with clients' specific business challenges to improve decision-making, revenue, and retention targets.
  • Designed a Sales Asset Repository, streamlining sales enablement and decision-making.
  • Launched a Partner Alliance Program, boosting lead generation by 30%.
  • Led the company’s most successful webinar series, enhancing customer engagement, and upsell opportunities.
  • Earned the Acumatica Customer Success Badge, showcasing excellence in client retention.

Customer Success Manager

The Attivo Group LLC
Santa Ana, CA
01.2021 - 08.2022
  • Designed and implemented a Client Success Framework, improving customer engagement and retention.
  • Deployed customer health monitoring software, enabling proactive issue resolution and support.
  • Launched a 'Voice of the Customer' program, enhancing satisfaction, and driving NPS insights.
  • Converted at-risk clients into advocates, fostering long-term relationships, and aligning client needs with business goals.
  • Created SAP Business One educational videos for Attivo Academy, boosting user expertise, and generating subscription revenue.
  • Co-developed the Attivo All-In-One curriculum, enhancing client proficiency and adoption success.
  • Delivered tailored educational resources, addressing critical business challenges, and improving satisfaction.
  • Led a strategic partnership initiative, ensuring seamless client implementations, and superior service delivery.

Consultant Intern

Saint Vincent College Small Business Development Center
Latrobe, PA
09.2017 - 05.2021
  • Collaborated with local entrepreneurs to develop detailed business plans, secure funding, and launch or expand their businesses by providing actionable market research, and growth strategies.
  • Successfully balanced a full academic course load while supporting the center for four years, showcasing strong time management, and dedication to delivering impactful results.

Education

Bachelor's degree - International Business

Saint Vincent College
05.2021

Skills

  • Acumatica
  • Analytical Problem-Solving
  • Business growth and retention
  • Business Requirements
  • Campaign Management
  • Campaign management
  • Communication Skills
  • Consumer Insights Research
  • CRM management
  • Cross-Functional Team Collaboration
  • Cross-selling
  • Customer Relationship Management (CRM)
  • Customer relationship management (CRM)
  • Customer segmentation
  • Data analytics
  • Data Interpretation
  • Data-Driven Decision Making
  • Digital marketing
  • ERP Pre-Sales
  • Go-to-market strategy development
  • Google Ads
  • Google Analytics
  • HubSpot
  • KPI tracking
  • Leadership
  • Marketing
  • Marketing campaign management
  • Marketing Strategy
  • Multitasking
  • Operations management
  • Program Development
  • Program marketing
  • Project Management
  • Project management
  • SaaS Customer Success
  • SAP Business One
  • SEO optimization
  • Shopify eCommerce
  • Social media platforms
  • Software Account Management
  • Standard Procedures
  • Strategic Business Consulting
  • Strategic planning
  • Upselling
  • Vision implementation
  • Website Design and Development
  • Workflow Optimization

Certification

SEO Certification, HubSpot | 01/08/2025

Customer Success Badge | Acumatica Software | 08/01/2022

SAP Business One 10.0 Application Associate Certification | 06/01/2022

Google Ads | Google | 05/04/2021

References

References are available upon request

Qualificationsandachievements

  • Customer Success Badge, Acumatica Software, 08/01/22
  • Google Ads, Google, 05/04/21
  • Association of Accredited Small Business Consultants Member

Languages

Spanish
Full Professional
Chinese (Mandarin)
Limited

References

References available upon request.

Timeline

Account Manager

Headspace Media
05.2024 - 08.2024

Small Business Owner

Preciosa Jewelry Co.
08.2022 - Current

Account Manager - B2B Business Development

Stellar One Consulting
08.2022 - 10.2023

Customer Success Manager

The Attivo Group LLC
01.2021 - 08.2022

Consultant Intern

Saint Vincent College Small Business Development Center
09.2017 - 05.2021

Bachelor's degree - International Business

Saint Vincent College

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ALEXANDRA GERSTEL