Primarily responsible for developing and maintaining KPI’s and reporting structure around brand performance by integrating traditional sales and marketing metics, market access, group contracting, medical, and bringing in NPP effort. Lead brand monthly performance review and communicate key takeaways to Sr stakeholders (including Global Oncology and SP head).
Developed and deployed HCP targeting; provided key insights into customer adoption behavior, using analytical frameworks and methods to identify opportunities for growth to influence decision making
Work closely with NPP marketing lead to identify key metrics and opportunities; work closely with IT to set up Oncology omnichannel incoming data sets
TA (Oncology) lead responsible for building and launching internal CRM Insights platform; work cross functionally (commercial, digital, PSS) to establish, develop and simplify measure KPIs and outline strategic focuses. Platform launched three weeks ahead of schedule (Jul'21-Jun'22).
Sr Data Scientist, HEOR, Medical Affairs
DECIPHERA
08.2021 - 05.2022
Led interim patient reported outcome (PRO) statistical analyses (hands-on SQL on AWS) for on-going clinical trials and presented findings to internal stakeholders (VPs)
Developed in-house real-world evidence of gastrointestinal tumor patients’ treatment pattern (LOT, time on therapy, healthcare resource utilization in SQL, SHA) and findings were consistent with final clinical trial results
Manager of Data Science, IBD Analytics
TAKEDA
09.2019 - 07.2021
Built and expanded in-house capabilities on holistic view of IBD patient journey including patient comorbidities, disease severity, dosing frequency, adherence and persistency, healthcare utilizations (telehealth, mental health, ER) for medical and pharmacy benefit products across market basket
Synthesized in- house findings with market research insights and literature review findings to form compelling data stories, performed driver analyses, outlined opportunities, addressed business questions from cross-functional stakeholders to support strategic imperatives
Creatively segmented territories leveraging various data sources (MMIT, patient hub, sales, HCP, market share) and applied clustering machine learning (Python) to form a decision- making tool in Tableau for cross-functional stakeholders
Worked directly with senior leadership in digital consumer, clarified and defined in- house DTC analytics metrics to monitor and optimize lead conversion for pull-throughs strategy
Direct support of core brand analytics and reporting activities (scorecard reporting, situation analysis refresh, quarterly IR report) and patient services reporting
Data Scientist/Healthcare data analyst, Performance Measurement and Service Evaluation
BLUE CROSS BLUE SHIELD OF MA
12.2012 - 09.2019
Supported a wide range of health services analyses that focus on patient, provider and employer analytics including population health-based analysis on disease burden, utilization pattern and value proposition, and comparative effectiveness analysis on clinical care management interventions
Applied appropriate study designs and statistical methodologies (multi-variable regression/logistic regression, propensity-matching in SAS) using various data sources (medical and pharmacy claims, EMR, lab results)
Developed, generated, and deployed patient targeting list for those with complex comorbidity conditions at sub-national account level
Served as a lead data scientist to support advanced analytics pilot (moving to AWS cloud) in Agile setting with Accenture group
Developed, refined, and deployed two predictive models (supervised machine learning in Python) and four local buy-in accounts as result.
Business Analyst
BRIGHAM AND WOMEN’S PHYSICIAN ORGANIZATION
01.2007 - 01.2008
Severed as liaison between billing department, finance, and information system group
Worked cross-functionally and maintained electronic fee schedule, procedures (CPT), and ICD codes dictionary for billing department
Built a solid understanding of US reimbursement system.
Programmer
MEDITECH
01.2005 - 01.2007
Healthcare application programmer and worked with live EMR data.
Education
MPH, Biostatistics -
BOSTON UNIVERSITY
Boston
01.2012
Bachelor of Science -
TUFTS UNIVERSITY
Medford
01.2005
Skills
Deep experience with primary and secondary data sources, web analytics platform (eg Google Analytics Premium), BI tools (eg Tableau), or SQL Server
Strong executive level communications skills and ability to build and maintain relationship with stakeholders Ability to present findings to senior management and display comfort level responding to any and all questions
Strong organizational skills and attention to details
Technical: SQL, SAS, Python or R Machine learning packages, Tableau
Presentation Publication
P326 An exploratory analysis of the impact of COVID-19 on colonoscopy procedures and new biologic treatment initiation among patients with Inflammatory Bowel Disease in the United States, ECCO Poster presentations: Clinical: Therapy and Observation 2021, 05/27/21
Impact of COVID-19 on Healthcare Resource Utilization among Patients with Inflammatory Bowel Disease in the USA, J Crohns Colitis, 04/09/22, 10.1093/ecco-jcc/jjac056
Timeline
Sr Data Scientist, HEOR, Medical Affairs
DECIPHERA
08.2021 - 05.2022
Associate Director/Sr Manager
SANOFI
07.2021 - Current
Manager of Data Science, IBD Analytics
TAKEDA
09.2019 - 07.2021
Data Scientist/Healthcare data analyst, Performance Measurement and Service Evaluation