John Silvester
Concord,Ca
Summary
Driven, professional sales executive with a passion for the broadcast industry.
Successful Regional Sales Director skillful at establishing strategic approaches, finding new customers and expanding territories to maximize revenue. Specializing in the Automotive space.
Overview
21
21
years of professional experience
Work History
Realtor - Owner
01.2009 - Current
- Responsible for everything in the business including lead generation, marketing and advertising, generating revenue and client acquisition
- Generated and nurtured a pipeline of qualified leads, resulting in a significant increase in client acquisition for the real estate agency
- Successfully managed all aspects of the business operations, including marketing, sales, client relations, and financial management
- Developed and implemented creative marketing strategies that effectively targeted potential clients, leading to a noticeable increase in brand awareness and customer engagement
- Established and maintained strong relationships with clients, ensuring their satisfaction and loyalty by providing exceptional service and personalized attention
- Maintained accurate and up-to-date financial records, prepared comprehensive reports, and ensured financial stability and compliance.
Sales Associate
Katz Media
01.2022 - 11.2024
- Represented client TV stations across the country to advertising agencies and direct clients
- The territory covered all of California to the Canadian border to the north and Colorado to the east
- Successfully managed client relationships with advertising agencies and direct clients throughout a vast territory spanning California, the Canadian border, and Colorado
- Developed and executed strategic sales plans to generate revenue for television stations, consistently exceeding targets
- Proactively collaborated with advertising agencies to create and pitch compelling advertising campaigns
- Delivered compelling presentations to clients, highlighting the benefits and reach of television station offerings
- Negotiated and closed lucrative advertising contracts, securing significant revenue for the stations
- Expanded the client base by identifying and pursuing new sales opportunities within the territory
- Cultivated strong relationships with key decision-makers in the advertising industry to build lasting partnerships
- Consistently achieved and surpassed sales targets, demonstrating a proven track record of success in the media industry.
Western Regional Sales Director
Response Logix
01.2008 - 12.2008
- Responsible for revenue generation in the western US for an internet start up
- The product was a web based lead generation and follow up tool for the automotive industry
- Generated significant revenue for the Western US region, consistently exceeding sales targets and driving sustainable growth for Response Logix, an internet start-up specializing in automotive lead generation and follow-up tools
- Developed and implemented successful sales strategies specifically tailored for the automotive industry, leveraging deep market understanding to identify key client needs and opportunities
- Expanded the client base in the Western US by cultivating strong relationships with key automotive clients, leveraging networking opportunities and targeted outreach campaigns
- Built strong relationships with key automotive clients, fostering trust and loyalty through exceptional customer service and consistent value delivery
- Negotiated and closed lucrative contracts, securing new business opportunities and driving revenue growth for Response Logix.
Manager- Local Sales
Comcast Spotlight
09.2003 - 12.2007
- Responsible for quarterly budgets
- Other duties included training, managing and coaching a sales staff of 15 sellers and 3 assistants
- Managed a sales team of 18, providing leadership and guidance to ensure high performance and productivity
- Developed and implemented comprehensive sales training programs that improved sales skills and product knowledge
- Coached and mentored individual sales team members, providing feedback and support to help them achieve their goals and exceed expectations
- Exceed quarterly budget targets consistently, demonstrating strong leadership and sales management skills
- Successfully managed and led a sales team of 15 sellers and 3 assistants, ensuring alignment with company goals and objectives
- Motivated and inspired sales team members to achieve their full potential, fostering a positive and productive work environment.
Education
BA - Broadcasting
San Francisco State
San FranciscoSkills
- Exceptional customer service
- Sales
- Marketing
- Leadership
- Relationship building
- Strategic planning
- Negotiation
- Financial management
Timeline
Sales Associate
Katz Media
01.2022 - 11.2024
Realtor - Owner
01.2009 - Current
Western Regional Sales Director
Response Logix
01.2008 - 12.2008
Manager- Local Sales
Comcast Spotlight
09.2003 - 12.2007
BA - Broadcasting
San Francisco State