MOLLIE GRANDIDGE
Summary
Experienced in developing modern market strategies spanning product marketing, branding, and demand generation, all aimed at achieving concrete revenue outcomes. Known for leading the charge in imaginative marketing initiatives that not only boost brand recognition but also attract new customers and nurture lasting relationships. Acknowledged for skillfully revamping brands using insights from customer data, placing the customer at the heart of every decision.
Overview
8
8
years of professional experience
Work History
Senior International Brand Manager
Momentum Unlimited
10.2023 - 04.2024
- Overseeing branding operations across five countries — US, Canada, Russia, Israel, France, and Argentina — role is to uphold standard of exceptional storytelling and cultivate strong partnerships with key stakeholders while driving brand awareness
- Managed all output of comprehensive paid media strategies across social, digital direct, PR, programmatic, OOH, and print channels, optimizing Momentum Unlimited's international portfolio within budget constraints
- Orchestrated multi-country omnichannel campaign, achieving an outstanding 68% registrations for trip initiatives above set goals for Momentum Unlimited during Q1 of 2023
- Successfully launched Voices for Action, groundbreaking Yomm app exclusive video series featuring notable talents like Debra Messing and Montana Tucker
- Achieved a remarkable 36% increase in Meta social audience within just 3 months, showcasing effective engagement strategies and content management.
Associate Director
EssenceMediacom, WPP
03.2022 - 10.2023
- Mobilized a $15MM+ budget for Richemont Watchmakers, A Lange & Söhne, Mont Blanc, IWC Schaffhausen, Jaeger-LeCoultre, Officine Panerai, and Vacheron Constantin, implementing full-funnel paid media strategies across diverse channels, including social, digital direct, programmatic, OOH, and print
- Managed a team of 6 direct reports, with 2 receiving promotions under leadership, & coordinated with 7 outside teams, ensuring seamless collaboration & communication for effective campaign execution and delivery
- Provided thought leadership and industry expertise to identify innovative prospects, enabling proactive adaptation to industry trends and fostering growth opportunities for Richemont
- Watchmakers
- Directed city-wide omnichannel campaign for Miami Grand Prix, achieving impressive growth in brand recognition and online traffic, showcasing effective marketing strategies and execution
- Doubled luxury e-commerce watch sales within short period of two months, generating revenue exceeding $450K through strategic initiatives and targeted campaigns in a key gifting and bonus season
- Spearheaded inaugural digital holiday campaign for a luxury watch and leather goods brand, resulting in outstanding 257% increase in digital media-driven revenue, highlighting effective planning and execution.
- Led teams of up to 8 personnel, supervising daily performance as well as training and improvement plans.
Associate Director
Mediahub Worldwide, IPG
05.2019 - 03.2022
- Spearheaded smooth execution of dynamic digital and broadcast media campaigns for high-profile clients, including Banner Health, Today's Military, Shaw Floors, and Merz Aesthetics HCP and Consumer
- Pioneered groundbreaking partnerships, for foot traffic analytics and OOH retargeting, revolutionizing client marketing strategies achieving a remarkable 17% increase in client sales and increased traffic to retail doors
- Mastered strategic planning and audience segmentation techniques, ensuring tailored marketing campaigns that resonate with target demographics and maximize effectiveness
- Pilot member Mediahub's Rising Talent Mentorship Program, designed to create access to media industry for members of historically marginalized and/or underrepresented groups, resulted in mentee receiving job offer.
Senior Associate
Um Worldwide, IPG
07.2017 - 04.2019
- Create integrated, holistic media plans across all channels, including TV, Digital, Outdoor, Radio, Print for Fiat, Chrysler, Dodge, Jeep & Ram Tier 1&2
- Manage day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and reconciliation process
- Analyze and provide clients with research data as well as strategic analysis of campaigns
- Evaluate media proposals and create recommendations that ensure marketing and media objectives are being met
- Effectively negotiate digital proposals with partners
- Build and maintain strong working relationships with team members, clients, vendors, and publishers to ensure effective creation and implementation of campaigns
- Create competitive analysis of entertainment marketplace on frequent basis with strategic insights included
Digital Consultant
Shift Digital
04.2016 - 07.2017
- Build and maintain relationships with a dedicated group of Fiat, Chrysler, Dodge, Jeep & Ram automotive dealerships
- Build creative assets in Photoshop and Illustrator for placement on dealer websites
- Optimize automotive dealership for 35 websites for consumer experience
- Draw key insights from analytics to advise clients on opportunities within Dealer Digital Program
- Access dealer website CMS (content management system) to implement requests
- Monitor and assist in management of integrated CRM vendors
- Manage dealer support email box to handle all dealer inquiries and identify integration problems
- Lead dealer trainings & support for Engage Analytics
Education
Bachelor of Science - Fashion Merchandising And Management
Fashion Institute of Technology
New York, NYCertificate - Communications, Design And Media
University of Westminster
London, UKSkills
- Ad Serving Platforms: Sizmek & DoubleClick
- Microsoft Office and Adobe: Suite
- Creative: Figma, Canva
- Analytics Tools: Google Analytics, MRI,Syndicated Brand Health Tracking
- Media Planning Tools: Mediaocean
- Data Visualization Tools: Tableau
- Project Management Tools: JIRA, Mondaycom & Asana
- Salesforce
Timeline
Senior International Brand Manager
Momentum Unlimited
10.2023 - 04.2024
Associate Director
EssenceMediacom, WPP
03.2022 - 10.2023
Associate Director
Mediahub Worldwide, IPG
05.2019 - 03.2022
Senior Associate
Um Worldwide, IPG
07.2017 - 04.2019
Digital Consultant
Shift Digital
04.2016 - 07.2017
Bachelor of Science - Fashion Merchandising And Management
Fashion Institute of Technology
Certificate - Communications, Design And Media
University of Westminster