Eric Shanahan
Pottstown,PA
Summary
Driven innovator with a proven track record at TRUE FOOD TV, enhancing website conversion rates and spearheading a successful tutoring enterprise, THEBRAINWAVE. Excelled in digital marketing strategy and CRM management, boosting brand awareness and customer acquisition. Demonstrates advanced math and R programming prowess, alongside exceptional leadership and strategic planning skills.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Growth Marketing Intern
TRUE FOOD TV
04.2023 - Current
- Optimized website performance for increased conversion rates through A/B testing and data analysis.
- Utilized advanced Excel functions such as pivot tables and VLOOKUPs to efficiently analyze large datasets for strategic recommendations.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Boosted sales by designing and executing creative email marketing campaigns.
- Coordinated implementation of marketing, social media, and operation strategies (Facebook Ads, Google Ads, Zapier, and Mailchimp.
- Optimized digital marketing efforts, utilizing SEO, PPC, and email marketing techniques to drive web traffic and conversions.
CEO/Founder/Lead Tutor
THEBRAINWAVE
12.2022 - Current
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Cultivated lasting relationships with clients, leading to long-term contracts and repeat business opportunities.
- Expertise in mathematics, English, test preparation, and business-related subjects (Personal Finance, International Finance, Accounting, and Marketing).
Education
Bachelor of Science - Marketing And Finance
West Chester University of Pennsylvania
West Chester, PA05.2024
Skills
- Digital Marketing Strategy
- CRM Management
- Brand Awareness
- Customer Acquisition
- Advanced math skills
- R Programming
Websites
Certification
- Google Analytics Individual Qualification (IQ) - Google.
- Hootsuite Social Media Marketing Certification - Hootsuite Academy.
- SATACT Test Preparation Coach Certificate – Various Providers.
- Certified Financial Educator (CFEd) – Heartland Institute of Financial Education, applicable for tutors specializing in financial education.
Timeline
Growth Marketing Intern
TRUE FOOD TV
04.2023 - Current
CEO/Founder/Lead Tutor
THEBRAINWAVE
12.2022 - Current
Bachelor of Science - Marketing And Finance
West Chester University of Pennsylvania
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