Multilingual, creative and highly educated marketing professional with career built on success in social media and networking. Self-starter, driven and dedicated and offering polished skills in communication, strategy and research. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Expert in managing relationships with distinguished visitors, and with high-profile clients.
Overview
7
7
years of professional experience
Work History
Marketing Content and Social Media Specialist
U.S. Army
03.2023 - Current
Developed modern and engaging content to support digital recruiting operations
Planned social media strategies to address communication focus areas
Analyzed and reported on social media performance to improve effectiveness.
Public Affairs Officer
U.S. Navy
11.2021 - 02.2022
Advised on public affairs issues for command leadership
Managed information communication to relevant constituencies
Engaged with local community and executed national events
Serve as command's Primary Marketing Specialist
Develops and implements strategic marketing and communication, including public, government, media, community, leadership relations, brand and reputation management, crisis communication, and employee engagement efforts.
Communications and Event Planner Manager
IKEA
01.2019 - 08.2020
Coordinated with department managers to plan and evaluate events
Managed marketing strategies and campaigns for web and media relations
Secured $100,000 in donations for non-profit organizations.
Senior Special Event Planning and Coordinator MA
Parks & Recreation, City Of Newport News,Virginia.
08.2017 - 01.2019
Planned, programmed, developed, and implemented components of major City-sponsored and co-sponsored public festivals, special events, ceremonies, concerts, and other activities.
Coordinated logistics, site and safety concerns, programming, entertainment, vendors, community organization, and workforce
Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
Ordered equipment, controlled inventory, executed contracts, and payments.
Processed travel itineraries, travel orders requests, logistics, and execution for distinguished visitors and international performers/guests. - Coordinated the design, composition, and printing of event advertising materials. -
Education
Bachelor’s Degree - Communications
Sacred Heart School
San Juan, Puerto Rico
Public Affairs Communications and Strategy Qualification - Public Affairs And Social Media Strategy
Defense Information School (DINFOS)
Fort Meade, Maryland
08.2022
Event Planning Certificate
San Juan, Puerto Rico
06.2016
Technical Certificate -
Air Force
Panama City, Florida
01.2015
Skills
Social Media Strategy
Content Marketing
Social Media Marketing
Content scheduling
AP style writing
Marketing tools
Company Branding
Campaign Management
Client Relationship Management
Digital Marketing
Brand Development
Marketing Analytics
Accomplishments
Increase Instagram followers by 216% in less than a year.
Organically increased website visits
Commanders leadership of excellence award
Coined 3 times by 3 Star General and SA CASA
Hollydazzle Festival (30,000 attendees)
Children's Festival (10,000 attendees)
One City Marathon (8,000 attendees)
World of Arts Festival (15,000 attendees)
Job Related Training
Communications and Public Affairs Strategy
Administration and Management
Event Planning and Coordination Certification
Availability
Immediate
Languages
Spanish
Native or Bilingual
English
Full Professional
Italian
Limited Working
Timeline
Marketing Content and Social Media Specialist
U.S. Army
03.2023 - Current
Public Affairs Officer
U.S. Navy
11.2021 - 02.2022
Communications and Event Planner Manager
IKEA
01.2019 - 08.2020
Senior Special Event Planning and Coordinator MA
Parks & Recreation, City Of Newport News,Virginia.
08.2017 - 01.2019
Bachelor’s Degree - Communications
Sacred Heart School
Public Affairs Communications and Strategy Qualification - Public Affairs And Social Media Strategy
Psychological Operations Specialist at U.S. Army Reserves / U.S. Army Active DutyPsychological Operations Specialist at U.S. Army Reserves / U.S. Army Active Duty