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Rafael Villegas
Marketing Director
Atlanta,GA
Summary
Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.
Overview
19
19
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Executive Director
Georgia Hispanic Construction Association
Atlanta, GA
09.2021 - Current
- Responsible for developing new and evaluating the organization’s revenue streams.
- Responsible for budgeting and meeting financial goals for the organization
- Responsible for developing and maintaining client relationships
- Design and execute the Marketing and Communications plan for the organization
- Provide leadership in program development, organizational and financial plans with the Board
- To serve as liaison between the GHCA and The National Hispanic Construction Association (NHCA)
- Negotiate new annual contracts and service agreements with vendors to achieve prime pricing.
Business Development Director
Georgia Hispanic Construction Association
Atlanta, GA
03.2019 - 09.2021
- Established, initiated and optimized business development strategies based on organization targets, service offer, market data and budget factors.
- Identified and pursued valuable business opportunities to generate new organization revenue and improve bottom line profit.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Developed and implemented favorable pricing structures balancing the organization's objectives against sponsor's targets.
- Consistently exceeded quotas through client retention initiatives and penetration of new accounts.
VP Marketing and Sales
Grupo Moncayo (Industrias Overpak)
Caracas, Venezuela
09.2016 - 03.2019
- Identified appropriate marketing channels and target customers for campaigns.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 15 new key accounts.
- Assisted in development of products and services previously unrepresented in the folding carton industry to increase shares in new markets by 25%.
- Managed company standards for all marketing collateral and oversaw consistent application.
Director of Marketing and Sales
Grupo Moncayo (Postgraphic De Venezuela)
Caracas, Venezuela
01.2012 - 08.2016
- Established and adjusted selling prices by monitoring costs, competition and supply and demand in a four-digit inflationary economy.
- Responsible for designing a flexible negotiation approach to the benefit of the firm and our customers to overcome four-digit inflation rates and massive currency devaluation
- Forecasted sales of $150,000/month and set successful policies to achieve sales objectives and related metrics within timeframe.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Executive Director
Hispanic Contractors Association Of Georgia
Atlanta, GA
03.2005 - 01.2012
- Increased business revenue from Start-Up $50,000 to over $600,000 in two years by streamlining processes and establishing a new client base.
- Created promotional materials and provided insightful information to websites and print media to educate public.
- Supervised writing of all grant applications and checked information for accuracy prior to submission.
- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
- Developed program to promote new managers from within, building and maintaining cohesive leadership structure.
- Provided exceptional counseling, case management, education and job training to diverse client base.
Deputy Director
Georgia Hispanic Chamber Of Commerce (HACED)
Atlanta, GA
01.2004 - 03.2005
- Contributed to short- and long-term strategic planning and identified potential new markets, lines of business and funding opportunities.
- Delivered data outcomes to internal and external staff to drive continuous improvement and client engagement.
- Determined agenda, developed plans and oversaw implementation of programs and updates.
- Oversaw corporate communications and branding strategies for consistency and quality.
- Directed financial operations and administered budgets.
Client Development Manager
Melville Johnson, PC
Atlanta, GA
05.2003 - 03.2004
- Represented company at various industry events, meetings and conferences to solidify existing and new client relationships.
- Generated and followed up on leads by making contact with prospects and creating interest in company.
- Used TimeSlips to maintain accurate records of contact with clients and handle correspondence.
- Created robust client development plan to engage markets and meet sales and profit objectives.
- Investigated and integrated new strategies to expand business operations and grow customer base.
Education
MBA - Operations Management
Georgia State University
Atlanta, GA 01.2020 - Current
No Degree - Marketing Communications
IESA
Caracas, Venezuela 01.2015 - 01.2016
BBA - Marketing Management
Georgia State University
Atlanta, GA 07.1998 - 07.2002
Skills
Strategic Thinking
Communications
Cross-Cultural Communications (North, Central and South America)
Negotiations
Creative Thinking
Business Development
B2B Development
Trilingual
Accomplishments
- Top 100 most influential individuals in commercial Real Estate in the State of Georgia by “Who’s Who” Atlanta Business Chronicle, July 2005
- Recognized by J. Mack Robinson College of Business from Georgia State University as an “Outstanding Achiever”
- Keynote Speaker: National Convention for The National Association of Minority Contractors, Atlanta, GA - June, 2007
- Awarded the 2008 National Hispanic Leadership Award by EL NUEVO CONSTRUCTOR Magazine, Orlando, FL Feb 2008 at the International Builders Show
Software
Board of Directors & Committees
- U.S. Census Bureau - Georgia Latino Complete Count Committee (GLCCC) Member 2020
- Colegio Internacional de Caracas (CIC) – Board Member / 2018 - Present
- Surfrider Foundation, Atlanta – Board Member / 2011 – 2013
- U.S. Census Bureau – Georgia Committee Member 2009-2010
- National Hispanic Construction Association – Board Member / Co-founder / 2009 – 2012 – 2019-Present
- Secretary of the Board for MA&O, Inc (For-profit Board) 2007 – 2009
- Hispanic Contractors Association of Tennessee – Co-founder 2007
- Hispanic Contractors Association of The Carolinas – Co-founder 2006
- Hispanic Contractors Association of Georgia – Board Member 2005-2012
- Gwinnett Chamber of Commerce Hispanic Advisory Group Member 2006
- Greater Atlanta Economic Alliance - Board Member 2005
- Celia Marco Scholarship Fund – Board Member 2006
- Georgia Safe Alliance – Board Member 2005-2007
Timeline
Executive Director
Georgia Hispanic Construction Association
09.2021 - Current
MBA - Operations Management
Georgia State University
01.2020 - Current
Business Development Director
Georgia Hispanic Construction Association
03.2019 - 09.2021
VP Marketing and Sales
Grupo Moncayo (Industrias Overpak)
09.2016 - 03.2019
No Degree - Marketing Communications
IESA
01.2015 - 01.2016
Director of Marketing and Sales
Grupo Moncayo (Postgraphic De Venezuela)
01.2012 - 08.2016
Executive Director
Hispanic Contractors Association Of Georgia
03.2005 - 01.2012
Deputy Director
Georgia Hispanic Chamber Of Commerce (HACED)
01.2004 - 03.2005
Client Development Manager
Melville Johnson, PC
05.2003 - 03.2004
BBA - Marketing Management
Georgia State University
07.1998 - 07.2002