EARL BRYCE-LEECHIN
Van Nuys,CA
Summary
Tech-savvy Project Manager with 10+ years of hands-on experience in gathering the requirements and verifying completed hardware and software deployments within budget and schedule. Expertise in display and video ad campaign project management, agile development and data analysis. Forward-thinking professional recognized for meeting project deliverables by merging client and user needs with business requirements, budgetary restrictions and logistical considerations in order to achieve optimal results
Overview
6
6
years of professional experience
Work History
AdOperations Strategist
Bytedance Inc./TikTok
12.2022 - Current
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives and clients needs.
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
- Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources and optimized tentpole moments to help meet revenue goals.
- Managed high-impact projects from inception to completion, consistently delivering results on time and within budget constraints for clients in both entertainment and regulated industries (i.e. healthcare and finserv).
- Facilitated training programs, upgrading team skills and supporting professional development for use of new ad products.
Implementation Manager
Complex Network
11.2021 - 11.2022
- Served as campaign execution expert for most luxury, athletic and tech clients
- Maintained highest standard of quality assurance for all creatives assets, tags and verification partners tags
- Monitor KPI’s and benchmarks to ensure goals were met, and exceed client’s expectations
- Implemented all campaign tags, while monitoring pacing and delivery throughout campaign flight, to ensure that delivery in full
- Worked closely with Account Managers, Brand Partnership, Client Solutions, Media Planners and Billing to ensure all-client needs were met.
Campaign Manager
Vox Media
03.2021 - 11.2021
- Developed process docs for creative QA, campaign tag implementation, and other AdOps functions to be used for training
- Ran weekly meetings with overseas team to ensure that workload was sufficiently managed and adequate coverage was assigned to all campaigns
- Worked with analytics team on weekly performance report to be shared with all interested parties
- Worked to identify incorrect ad displays on websites within hour of discovery (time varies) and correct it to ensure delivery standards are met.
Senior Ad Operations Analyst
Kinesso/IPG Mediabrands
05.2019 - 01.2021
- Assisted teams and clients by providing organized data reports and make recommendations to improve campaign strategies and achieve goals
- Facilitated and organized weekly meetings with internal team to share knowledge and skill sets for improving trafficking processes
- Created processes documents for internal AdOps team such as account coverage and process documents to provide documentation for new team members
- Met quarterly with ad verification and research partners to review newest updates and capabilities afforded to media teams and publishers.
Education
Bachelor of Art - Communications, PR
The City University of NY
New York, NY05.2014
Skills
- Extensive experience working in GAM and DCM ad servers, as well as with leading 3P verification partners to execute and monitor display campaigns to perform beyond expectations
- Strategic planning
- Project management
- Cross-functional team collaboration
- KPI monitoring
- Advertising strategies
- Multitasking Abilities
Timeline
AdOperations Strategist
Bytedance Inc./TikTok
12.2022 - Current
Implementation Manager
Complex Network
11.2021 - 11.2022
Campaign Manager
Vox Media
03.2021 - 11.2021
Senior Ad Operations Analyst
Kinesso/IPG Mediabrands
05.2019 - 01.2021
Bachelor of Art - Communications, PR
The City University of NY
Similar Profiles
Austin RichardAustin Richard
Client Engagement Manager at Bytedance Inc(TikTok)Client Engagement Manager at Bytedance Inc(TikTok)
Thi Thu Hong LeThi Thu Hong Le
Client Solutions Manager at ByteDance Ltd. (TikTok)Client Solutions Manager at ByteDance Ltd. (TikTok)
Ajith MenezesAjith Menezes
Invoicing and Collections Manager at ByteDance Technology (TikTok) IndiaInvoicing and Collections Manager at ByteDance Technology (TikTok) India