Summary
Overview
Work History
Education
Skills
Recognition Honors
Publications
Training
Professional Memberships
Professional Presentations
Timeline
Generic

EARNELL LA’SHAUN SEAY

Montgomery,USA

Summary

Dynamic marketing educator with a proven track record at Alabama State University, specializing in Consumer Behavior and Strategic Marketing. Adept at fostering student engagement and mentoring faculty, while leveraging strong analytical skills and project management expertise to enhance program quality and drive enrollment growth. Committed to academic excellence and innovative teaching methodologies.

Overview

29
29
years of professional experience

Work History

Associate Professor of Marketing

Alabama State University
01.2023 - Current
  • Teach undergraduate courses including Principles of Marketing, Consumer Behavior, Global Marketing, Strategic Management Policy, Direct Marketing, and Small Business & Entrepreneurship in both face-to-face and asynchronous online formats.
  • Serve as Marketing Advisor, providing academic and career guidance to students.
  • Chair departmental committees and actively contribute to multiple university-wide committees.
  • Lead high school recruitment initiatives to promote enrollment and program awareness.

Adjunct Online Faculty – Undergraduate and Graduate

Columbia Southern University
01.2013 - 01.2023
  • Taught courses including Marketing Principles, Strategic Marketing, Advanced Marketing, Marketing Research, New Product Marketing, and Strategic Marketing.
  • Delivered courses via Blackboard.

Chair / Associate Professor (Tenured)

Albany State University
07.2017 - 12.2022
  • Taught Principles of Marketing, Consumer Behavior, Advertising and Promotions, and Retail Management at undergraduate and graduate levels, in both traditional and online formats.
  • Became the first African-American woman to serve as Chair of the College of Business, Education, and Professional Studies (2019).
  • Mentored and facilitated the growth of faculty and staff, supporting their teaching and research missions.
  • Administered the department by managing day-to-day operations, supervising staff, and completing essential managerial tasks.
  • Promoted and maintained academic quality across programs and curriculum.
  • Conducted faculty searches (full-time, adjunct, and affiliate), evaluated faculty performance, and supported faculty professional development.
  • Supervised and evaluated departmental support staff.
  • Developed and monitored the departmental budget and ensured compliance with financial policies.
  • Reviewed and updated departmental offerings and curriculum to meet accreditation and market needs.
  • Submitted and coordinated course schedules for multiple academic terms.
  • Managed faculty leaves and processed departmental paperwork for committees and administrative offices.
  • Oversaw external grants, special programs, and development projects when applicable.
  • Directed the departmental assessment process and facilitated periodic program reviews.
  • Managed specialized facilities (labs, technical equipment, instruments) to support teaching and research.
  • Organized and presided over departmental meetings, serving as liaison to administrative offices, faculty committees, accrediting bodies, and other stakeholders.

Adjunct Online Faculty

American Public University System
01.2012 - 01.2019
  • Taught Principles and Theory of Marketing, Contracting and Negotiations, and Marketing Writing.
  • Developed the graduate-level course Entrepreneurial Marketing in 2013.
  • Delivered courses via in-house online system.

Adjunct Online Faculty – MBA Program

Keiser University, South Florida
South Florida
01.2011 - 01.2019
  • Taught Marketing Management, Promotional Strategies, Advertising, Consumer Behavior, and International Marketing.
  • Delivered courses via eCollege/Blackboard.

Adjunct Online Faculty

Ohio Christian University
01.2012 - 01.2017
  • Taught Marketing Principles and Marketing and Advertising for Managers.
  • Delivered courses via E-360 system.

Assistant Professor – Marketing and Sales, International Policy

Tuskegee University
Tuskegee, Alabama
08.2015 - 12.2016
  • Taught Marketing and Sales courses (BUS 0311, 0312, 0402) to sophomores, juniors, and seniors, including Marketing Principles, Marketing Theory, Research, Simulations, Role-Plays, Presentations, and Case Studies.
  • Served as Advisor to Pi Sigma Epsilon, mentoring students and guiding professional development opportunities.

Pharmacy Outreach Administrator

Auburn University
Auburn, Alabama
01.1998 - 01.2003
  • Coordinated continuing education seminars for pharmacists and pharmacy technicians.
  • Provided data and graphics for development and marketing proposals and planned project-specific initiatives.
  • Developed spending forecasts, analyzed AP/AR, and maintained budgets.
  • Managed non-traditional Pharmacy Doctoral students’ academic enrollment and related issues.
  • Created access databases for outcome assessment and supervised staff, resulting in a 6,000-student increase in the pharmacy database during tenure.

Accounts Administration

Auburn University
Auburn, Alabama
01.1997 - 01.1998
  • Maintained financial records totaling $875,000 for grants and verified departmental audits with supporting documentation.
  • Prepared and processed vouchers and financial documents for payments.
  • Coordinated grant facilities assessment and training meetings and supervised work-study students.

Education

Doctoral of Business Administration - Marketing

Argosy University
Sarasota, Florida
07.2010

M.B.A. -

Troy State University
Troy, Alabama
01.1999

B.S. - Business Administration

Tuskegee University
Tuskegee, Alabama
01.1995

Skills

  • Marketing Principles
  • Foundations to Marketing
  • Digital Marketing
  • Social Media Marketing
  • Project Management
  • Business Management
  • Foundations to Selling
  • Consumer Behavior
  • Business Marketing Strategy
  • Sports Marketing
  • Entrepreneurial
  • Retail Marketing
  • Marketing Research
  • Direct Marketing
  • Advertising and Promotions
  • Business Law
  • Business Communications
  • Hospitality Marketing
  • Internet Marketing
  • Advertising & Promotions
  • Learning Outcome Assessment
  • Quantitative Research
  • Qualitative Research
  • Marketing Management
  • Customer Service
  • Risk Assessment
  • Sell Ideas for Buy-In
  • Analytical Skills
  • Small Business & Entrepreneurial Marketing
  • Contract Management

Recognition Honors

  • Contribution Award, B.E.L. Haiti Leaders, 07/01/18
  • Key to the City of Stuart, Florida, 09/01/10
  • Tuskegee University – TUBE Teacher of Year, 01/01/04
  • Tuskegee University - Faculty Service Award, 03/01/06
  • Auburn University – Employee of the Year, 01/01/00

Publications

  • Examining Market Behavior of Minority Businesses: An Empirical Study On Market and Risk Behavior of Minority-Owned Business Enterprises, Miles, D., Garcia, J., Goodnough, W., ogilvie, d.t., Olagundoye, E., Seay, E., Tymann, N., Shedrick, R., 02/01/25, Science Domain/Book Publisher International
  • Movie Sequel Marketing and Predictive Analytics: The Movie Marketing Analytics of Marvel’s Sequel, “Wakanda Forever”, Miles, D., Garcia, J., Goodnough, W., ogilvie, d., Olagundoye, E., Seay, E., Tymann, N., Shedrick, R., 2025, Economics and Business Quarterly Reviews Journal
  • Predictive Analytics and The 2024 Presidential Election: A Study On Key Predictive Analytics and Candidate Attributes That Help Predict Results in the 2024 Presidential Election, Miles, D., Garcia, J., Goodnough, W., ogilvie, d.t., Olagundoye, E., Seay, E., Tymann, N., Shedrick, R., 2024, Journal of Data Analytics
  • Ethnic Consumer Markets and Movie Marketing: An Empirical Study on Marvel’s Black Panther and Predictive Analytics of Ethnic Consumer Behavior of Moviegoers, Miles, D., Garcia, J., Gerald, R., Goodnough, W., Jones, S., Mendez, L., ogilvie, d.t., Robinson, S., Seay, E., 2021, Journal of Economics and Business

Training

  • USABE 2024: Forging the Future Together Conference, 01/10/24, Alabama State University
  • Presented at ACBSP National Meeting, 05/01/22, Washington, DC

Professional Memberships

  • American Marketing Association, 2008-2010
  • Pi Sigma Epsilon, Inc, 2007-Present
  • National Black MBA Association, Inc., 1999-2001
  • Boys and Girls Club, 1995-1999
  • National Coalition of 100 Black Women, 2000-2004
  • NAACP, 2006-2008
  • Delta Sigma Theta, Inc, 2005-Present

Professional Presentations

  • Best Paper Award in Marketing, Spring 2025 Academy of Business Research Conference, New Orleans, LA, 04/01/25
  • Best Paper Award in Marketing, Summer 2024 Academy of Business Research Conference, Montreal, Canada, 06/01/24
  • Best Paper Award in Marketing, Fall 2023 Academy of Business Research Conference, San Antonio, TX, 10/01/23
  • Best Paper Award in Marketing, Spring 2023 Academy of Business Research Conference, New Orleans, LA, 04/01/23
  • Best Paper Award in Marketing, Fall 2020 Academy of Business Research Conference, San Antonio, TX, 10/01/20

Timeline

Associate Professor of Marketing

Alabama State University
01.2023 - Current

Chair / Associate Professor (Tenured)

Albany State University
07.2017 - 12.2022

Assistant Professor – Marketing and Sales, International Policy

Tuskegee University
08.2015 - 12.2016

Adjunct Online Faculty – Undergraduate and Graduate

Columbia Southern University
01.2013 - 01.2023

Adjunct Online Faculty

American Public University System
01.2012 - 01.2019

Adjunct Online Faculty

Ohio Christian University
01.2012 - 01.2017

Adjunct Online Faculty – MBA Program

Keiser University, South Florida
01.2011 - 01.2019

Pharmacy Outreach Administrator

Auburn University
01.1998 - 01.2003

Accounts Administration

Auburn University
01.1997 - 01.1998

Doctoral of Business Administration - Marketing

Argosy University

M.B.A. -

Troy State University

B.S. - Business Administration

Tuskegee University

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