EBIOWEI OROSO
Bronx
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Analyst, Search Engine Marketing
Dentsu International
08.2022 - 07.2025
- Managed and optimized paid search campaigns for Hilton Hotels across multiple global markets, handling a monthly ad spend exceeding $8.1M.
- Developed and executed comprehensive paid search strategies to meet client objectives and KPI benchmarks (CPA, ROAS, CPC).
- Conducted in-depth keyword research and competitor analysis to identify growth opportunities.
- Derived critical insights from data using SA 360, Google Ads, and Bing Ads to synthesize recommendations to deliver improvements to campaign performance.
- Supervised and trained 3+ junior analysts, providing guidance on best practices and advance techniques (Excel formulas, Pivot tables).
- Assisted in the planning and execution of paid search strategies i.e (Broad Match) that increased conversion rates by 25% while reducing cost per acquisition by 15%, driving an additional $3M in revenue.
- Led weekly client calls informing clients of performance and ongoing project status.
Analyst, Search Engine Marketing
Horizon Media
02.2021 - 07.2022
- Paced multiple campaign spends to designated budget allocations of over $500,000 on a daily basis.
- Performed regular search query report analysis to identify positive and negative keyword expansion opportunities.
- Pulled data from Google ads, Bing ads, SA360 engines and ensured accurate reporting to meet client specific goals (daily, weekly, monthly, quarterly, year-end wrap ups, ad hoc).
- Provided data to help the team derive insights and evolve the accounts overall.
- Contributed to the ongoing growth of paid search team members through regular training and knowledge exchange sessions.
Resident Communications Associate
New York City Housing Authorities
06.2020 - 06.2021
- Monitored Zendesk (ticket management system) to ensure timely and correct updates are made clearly to all resident complaints.
- Resolved complex resident complaints which includes using proper escalation paths.
- Utilized communication tools such as Maximo Asset Management system to coordinate completion of mold and leak work order tickets.
- Communicated effectively and coordinated schedules with residents, property management skilled trades and OCC.
Education
Digital Marketing Apprenticeship -
COOP Careers
New York, NYBachelor of Arts - Corporate Communications
CUNY Bernard Baruch College
Skills
- Hard Skills: Project Development & Management, Keyword Research and Analysis, Bid Management, Data Analysis, A/B Testing, Ad Copywriting, Budget Management, Campaign Optimization
- Soft Skills: Analytical, Customer focus, Team Leading/Management, Creative, Time-Management, Performance Management, Oral & Written Communications, Interpersonal Engagement, Remote Leadership, Emotional Intelligence, Decision-Making, Motivating, Mission-Oriented, Collaboration, Problem-Solving, Detail-Oriented, Adaptable
- Computer/Software: Microsoft Office, Search Ads 360, Google AdWords, Microsoft Ads, Google/Microsoft Ad Editors, Slack, Data Studios, PivotTable, VLOOKUP, SUMIFS, Zendesk, Google Suite, Microsoft Teams, Zoom
- Stakeholder communication
Websites
Certification
- Google Analytics
- Google Ads AI Powered Performance
- Microsoft Advertising Certified Professional
- Search Ads 360 Certification
WEBSITE, PORTFOLIO AND PROFILES
linkedin.com/In/Ebiowei-Oroso
Timeline
Senior Analyst, Search Engine Marketing
Dentsu International
08.2022 - 07.2025
Analyst, Search Engine Marketing
Horizon Media
02.2021 - 07.2022
Resident Communications Associate
New York City Housing Authorities
06.2020 - 06.2021
Digital Marketing Apprenticeship -
COOP Careers
Bachelor of Arts - Corporate Communications
CUNY Bernard Baruch College
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