EBONY PORTER
Dacula,GA
Summary
Highly driven and results-oriented Business Development Manager with a proven track record of successfully managing a large number of accounts while maintaining exceptional customer satisfaction. Skilled in driving sales and business growth by building long-lasting and positive relationships with clients through Digital, Social and Traditional Marketing. Adept at leading and motivating diverse teams of Business Development Associates, Sales staff, and Customer Service Representatives.
Overview
15
15
years of professional experience
Work History
Business Development Manager
City Wide Facility Solutions
11.2022 - Current
- Employing various sales techniques to expand business within the assigned territory.
- Identifying potential clients and evaluating sales opportunities proactively.
- Scheduling and conducting meetings with potential clients to explore collaboration possibilities.
- Engaging in cold calling activities to connect with companies for multiple territories and understand their needs.
- Prioritizing and managing prospects effectively within the territory.
- Analyzing competitor activities in the region to identify potential avenues for new business development.
- Participating in relevant industry events and conferences and stay updated on industry news and trends foster business growth.
- Executing on sales leads from colleagues and team members to drive revenue generation.
- Formulating sales strategies to target and secure large accounts effectively.
- Implemented performance monitoring and mentoring strategies, resulting in a highly motivated and productive team.
- Act as the liaison between essential clients and internal teams, facilitating effective communication and seamless collaboration.
- Revamped marketing efforts, attracting new customers and promoting business growth.
- Analyzed business performance and identified areas for improvement, leading to strategic adjustments for increased efficiency
- Create routine progress reports for both internal and external stakeholders, utilizing key account metrics to provide valuable insights
- Achieved exceptional results, generating over one million in B2B sales within the first 6 months of employment
- Cultivated positive customer relationships by proactively addressing challenges and implementing successful corrective actions.
Business Development Director
Berkshire Hathaway, Gwinnett Place Ford
01.2019 - 01.2020
- Provided recommendations and input to training, product development, and sales support to enhance customer satisfaction
- Develop plans for segmentation, prioritization, and targeted marketing of the customer base.
- Devise strategies for upselling and cross selling to dealer network.
- Ability to leverage automation for reporting needs and balance the need for outbound contacts to support our customers as we scale.
- Ensure that dealer customers are effectively use and measuring the value of products to yield the best results.
- Conducted market research to identify business trends, provided business updates to existing clients, and gathered customer feedback to discover areas for improvement
- Achieved an impressive increase in ROI sales from 6% to 21% within five months
- Analyzed customer feedback data to gauge satisfaction levels and identify opportunities for enhancement
- Developed team goals, provided comprehensive training, and served as a mentor to personnel
- Monitored customer progress and delivered timely and accurate updates to address inquiries
- Utilized metrics and insights to improve efficiency and performance, consistently surpassing corporate benchmarks.
- Conducted training and mentored team members, promoting productivity, accuracy, and commitment to exceptional service
- Collaborated with sales and product teams to align with customer success objectives.
Internet Sales Director
Berkshire Hathaway, Gwinnett Place Nissan
05.2008 - 12.2018
- Coached sales associates in product specifications, sales incentives, and selling techniques, leading to significantly increased customer satisfaction ratings
- Exceeded targets by cultivating a high-performing BDC and sales team
- Facilitated two-way communication channels, promoting stronger communication between the executive team and BDC
- Collaborate with team to contact active leads and schedule appointments that lead to sales.
- Leveraged data and analytics to drive informed decisions and business improvements
- Implemented a new sales strategy and original email marketing campaign, resulting in a remarkable 25% sales increase in 2018
- Regularly updated the company website with attractive deals and product packages
- Worked directly with corporate teams to develop and execute successful sales strategies
- Tracked customer activity on the platform and utilized insights to optimize business strategies
- Monitored metrics and developed actionable insights to improve efficiency and performance
- Implemented a multi-channel marketing approach to boost lead generation
- CONTRIBUTIONS
- Developed and delivered real-time reports and dashboards, empowering sales with data-driven decision-making capabilities for sales performance, customer behavior, and marketing campaign effectiveness
- Identified inefficiencies in existing CRM workflows and collaborated with cross-functional teams to implement optimized processes, leading to reduced response times, increased lead conversions, and enhanced customer satisfaction.
Education
Bachelor of Arts - Marketing
University of Alabama
05.2022
Skills
- Business development and planning
- KPI
- Conflict Management & Relations
- Customer Relationship Management (CRM)
- SalesForce
- Communication
- Sales Target Management
- Lead Generation
- Cold Calling
- Sales Strategy
- Workload Prioritization
- Team Building
References
Available upon request
Accomplishments
- Won Internet Excellence Award across 96 Berkshire Hathaway Automotive stores.
- Exceeded quarterly objectives by as much as 21% consistently.
- Identified inefficiencies in existing CRM workflows and collaborated with cross-functional teams to implement optimized processes, leading to reduced response times, increased lead conversions, and enhanced customer satisfaction.
Timeline
Business Development Manager
City Wide Facility Solutions
11.2022 - Current
Business Development Director
Berkshire Hathaway, Gwinnett Place Ford
01.2019 - 01.2020
Internet Sales Director
Berkshire Hathaway, Gwinnett Place Nissan
05.2008 - 12.2018
Bachelor of Arts - Marketing
University of Alabama
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