Ellen Coleman
Sales Professional
Greenville,SC
Summary
Results-driven sales professional with a proven track record in driving sales strategies and establishing valuable partnerships on a national scale. Demonstrates expertise in contract negotiations, strategic account management, and leading cross-functional teams to achieve remarkable sales performance and market penetration. Committed to leveraging skills in competitive analysis and market forecasting to deliver exceptional business growth and ensure utmost client satisfaction. Personable and driven, with a strong aptitude for building client relationships and fostering growth in fast-paced sales environments, focusing on understanding client needs and providing tailored solutions.
Overview
36
36
years of professional experience
Work History
Regional Account Executive Business Development
UPS
11.2010 - Current
- Mentor junior team members, fostering a positive work environment that encourages collaboration and professional growth.
- Developed tailored internal and external solutions for clients, delivering actionable insights for service expansion, revenue enhancement, and operational savings resulting in annual savings of 10%+
- Optimize Account Management processes by implementing data-driven decision frameworks, strengthening client relationships across multiple territories and diverse industries
- Establish new revenue streams through strategic partnership development, aligning UPS capabilities with evolving market demands
- Direct Strategic Negotiations, driving a minimum of 6% annual sales growth, 120% to Plan, and achieving 97% client retention through data-driven market analysis and tailored solutions
- Manage $30M P&L territory with ten indirect reports, fostering profitable partnerships and enhancing client satisfaction
- Sales Leader/Liaison for six internal operational facilities, seven UPS Logistics Divisions, and fourteen SaaS channel partners
National Corporate Sales Manager
Kirstie Kelly for Disney's Fairytale Weddings
01.2007 - 01.2009
- Built and Managed robust vendor partnerships, expanding product offerings, maximizing profits, and minimizing losses
- Hired and Coached sales team performance, driving significant revenue growth of over $10M initial start-up sales
- Transformed start-up into multimillion-dollar enterprise within two years through strategic initiatives, and strategic negotiated agreements with enterprise customers
- Led national ad campaign, boosting brand visibility and global reach
- Analyzed market trends to inform decisions, resulting in measurable revenue growth in the independent retail sector by 50% first year
- Organized tradeshows, training seminars, and trunk shows in US and Canada
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
Owner & President
THE WHITE ROOM
01.1994 - 01.2007
- Developed new and expanded existing strategic exclusive wholesale partnerships, boosting business by 75% and net sales by $3M+
- Commanded full P&L of high value couture organization growing business over 300% in 5 years
- Designed in-house private label couture inventory enhancing profitability and net margins
- Trained and directed twelve direct and six contract employees
- Expanded account base via innovative e-commerce platforms and media partnerships
- Planned and Produced weddings of minimum $100K individual spend
Buyer
BELK BROTHERS, INC.
01.1992 - 01.1993
- Purchasing and P&L budget of $15M for ten stores, thirty departments, twenty-four sales staff increasing revenue by 28%
Buyer
BELK STORES SERVICES
01.1989 - 01.1992
- Budget buying responsibilities of $65M, four direct reports, and client management of CXO relationships across 112 firms and 342 Stores
Education
Master of Science - Special Education-Learning Disabilities
Converse College
Spartanburg, SC05.1994
Bachelor of Science - Business Retailing & Merchandising
University of South Carolina
Columbia, SC05.1989
Skills
- Market Forecasting
- Analytical thinking
- Competitive Analysis
- Stakeholder Engagement
- Strategic Planning
- Data Analysis
- Negotiation Skills
- Sales Training
- Project Management
- Digital Marketing Strategy
- CRM Proficiency
- Sale Methodologies
- Contract Negotiation
- Channel Partner Relations
- Team management
- Sales presentations
- Client acquisition
- Pipeline management
- Customer relations
- Business planning
- Territory management
- Training and coaching
- Revenue growth
- Retail operations
- Purchasing strategies
- Pricing negotiations
Awards
- World of Champions Multiple Recipient (Top 10% of National Sales Force)
- 100 Club Multiple Recipient (Top 10% of Regional Sales Force)
- Corporate Leadership Council (Belk Store Services Employee Leadership Guidance Team)
- Haines Hosiery Innovation Winner (Design and Innovation Award presented to Distributors)
Timeline
Regional Account Executive Business Development
UPS
11.2010 - Current
National Corporate Sales Manager
Kirstie Kelly for Disney's Fairytale Weddings
01.2007 - 01.2009
Owner & President
THE WHITE ROOM
01.1994 - 01.2007
Buyer
BELK BROTHERS, INC.
01.1992 - 01.1993
Buyer
BELK STORES SERVICES
01.1989 - 01.1992
Master of Science - Special Education-Learning Disabilities
Converse College
Bachelor of Science - Business Retailing & Merchandising
University of South Carolina
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