Echo Zhang
Boston,MA
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
4
4
years of professional experience
Work History
Influencer Talent Manager
Tiktok Influencer
05.2020 - 05.2021
- Monitored and analyzed TikTok account metrics, including follower growth, video views, and engagement rates, leveraging data-driven insights to enhance content strategy and posting schedules for influencers
- Successfully negotiated terms of collaboration with brand partners, fostering lucrative relationships that led to increased brand exposure and promotional opportunities
- Spearheaded creation of captivating TikTok content that aligned with influencers' brands, effectively communicating their unique value proposition and connecting with target audiences
- Orchestrated high-impact follower growth campaign, surpassing client's goal of reaching 1M followers from initial count of 520k, achieving substantial increase in just 6 month
Creative Marketing Assistant
Remmie Health
08.2019 - 05.2020
- Designed promotional material for events and paid-ads, including brochures, posters, and videos
- Effectively articulated service offerings, highlighting unique value points, and showcased exceptional results achieved, leading to increased customer acquisition and retention rates
- Analyzed and identified challenges in marketing campaigns, proposing innovative solutions that improved overall performance and ROI
- Successfully executed promotional campaign that contributed a 25% boost in paid advertisement click-through rates
Market Research Intern
JM International LLC
12.2016 - 12.2017
- Assisted in market research projects by gathering relevant industry data and competitor information
- Supported team in creating marketing reports and presentations
- Conducted data entry and performed basic data analysis using SPSS
Education
Master of Science - Media Science
Boston University
Boston, MA01.2024
Bachelor of Arts - Marketing
University of Washington
Seattle, WA06.2020
Skills
- Data Analytics: Google Analytics, SPSS, Netlytic Analysis, Communalytic
- Paid Ads: Paid Socials (TikTok, Facebook, YouTube, Instagram) Paid Search(Google AdWords)
- Social Media Management: Loomly, SocialPilot
- Program & Tools: HTML, CSS, Adobe Creative Suite(Photoshop, Illustrator, Premiere, Indesign, XD), Canva, WIX, Wordpress
Timeline
Influencer Talent Manager
Tiktok Influencer
05.2020 - 05.2021
Creative Marketing Assistant
Remmie Health
08.2019 - 05.2020
Market Research Intern
JM International LLC
12.2016 - 12.2017
Master of Science - Media Science
Boston University
Bachelor of Arts - Marketing
University of Washington
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