Ed Breault
Chief Marketing Officer
Moon Township,PA
Summary
Chief Marketing Officer known for driving growth in the SaaS B2B space through strong GTM strategies, brand narrative development, and effective customer acquisition approaches. Excel in architecting and executing high-impact demand generation, growth marketing, and account-based marketing initiatives spanning both enterprise and mid-market segments across industry verticals. Acknowledged for building high-performance teams, leading with passion, and exhibiting adaptive leadership in dynamic and fast-paced environments.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work History
Chief Marketing Officer
Aprimo
Chicago, IL
07.2016 - Current
- Architected data-driven global brand and growth strategies, optimizing (GTM) processes, yielding 15-30% increases in annual recurring revenue (ARR) and 2-3X pipeline growth YoY
- Direct reporting to CEO, spearhead full global marketing function, effectively managing dynamic team of 18-23 members and overseeing discretionary and operational budget of $6 million
- Accountable for sales qualified opportunity generation and maintaining 3X pipeline coverage quota for Sales Executives
- Innovated demand generation and account-based marketing strategies through utilization of intent data, optimizing targeting precision
- Enhanced Aprimo’s brand visibility via strategic storytelling and content creation, bolstering inbound marketing and SEO initiatives
- Actively managed Customer Acquisition Cost (CAC), emphasizing sustainable growth and profitability
- Positioned Aprimo as “Leader” in 3 Forrester Waves: Digital Asset Management for Customer Experience, Marketing Resource Management, and Through-Channel Marketing Automation.
Podcast Host, Marketing Cheat Codes
Aprimo
Chicago, IL
10.2021 - Current
- Produced expert discussions on marketing trends and strategies, contributing to brand evangelism and strengthening Aprimo's industry presence.
Executive Customer Advisory Board
6sense
San Francisco, CA
12.2019 - Current
- Advised on practitioner and executive insights to inform next generation of account-based sales and marketing revenue technology, leveraging extensive B2B experience.
Director of Marketing Strategy
Teradata
San Diego, CA
01.2013 - 07.2016
- Directed team of CMO strategists to perform strategic marketing consulting in pre-sales and post-sales motions growing both (NRR) and (ARR) for Marketing Applications division, +1 Billion in Annual Revenue strategic growth accounts.
- Advisor to the leadership team on MarTech ecosystem informing M&A motions.
Global Marketing Operations Practice Leader
Aprimo
Indianapolis, IN
07.2009 - 01.2013
- Managed Aprimo’s Marketing Operations practice across global community including Sales, CX, Services, Customers, and Partners.
Marketing Automation Consulting Manager
Aprimo
Indianapolis, IN
09.2006 - 07.2009
- Managed project delivery, budget, and resources for complex global marketing automation implementations, resulting in customer success (NPS) and increased net revenue retention (NRR).
Business Strategist
Fidelity Information Services, FIS
Jacksonville, FL
08.2004 - 09.2006
- Directed business model transformations, implementing end-to-end enterprise operations solutions, and mentored design teams in product development.
Director of Decision Support
Rolls Royce
Pittsburgh, PA
12.2001 - 09.2004
- Developed analytic tools, decision support systems, and software applications for Nuclear Engineering.
- Served as subject lead for application development, advanced analytics, and support within Product Engineering department.
Education
BSBA - Business and Management Information Systems
Bowling Green State University
Bowling Green, OH 01.1997 - 05.2001
Skills
GTM Strategy
Demand Generation
Account-based Marketing
Intent-based Outbound
Inbound Marketing
Digital Marketing
Brand Building
Business Development
Product Marketing
Analyst Relations
Thought Leadership
Partner Marketing
Customer Marketing
Solution Verticalization
Messaging
Content Strategy
Marketing Operations
Creative Operations
Public Relations
TAM Expansion
Performance Marketing
Budget Management
M&A
Digital Asset Management
Adaptive Leadership
Private Equity
References
- Erik Huddleston, CEO @ Aprimo, +1 (512) 799-2222
- John Stammen, CEO @ Convr, +1 (630) 715-3095
- Todd Rathje, CRO @ Contentstack, +1 (630) 660-868
- Colin Reid, VP Global Product @ Gartner, +1 (646) 645-6356