ED TSUI
Katy,TX
Summary
Over twenty years of experience and success in car business, from service to sales with an in-depth knowledge of popular vehicles. Works great in team building and help team members in reaching their highest potential. Proven ability in a position of leadership and accountability to handle different levels of management. Organized and efficient with strong communication skills and the ability to manage multiple tasks in a fast paced environment.
Diligent Pre-owned Sales Director with proven background in leading high-performing sales teams. Successfully developed and executed strategic sales plans, resulting in significant market share growth. Demonstrated ability in building strong client relationships and driving revenue through innovative sales techniques.
Sales professional with deep understanding of market dynamics and track record of driving revenue growth. Known for fostering collaborative team environments and consistently achieving sales targets. Highly adaptable, with strong skills in strategic planning and client relationship management.
Sales professional with strong track record in driving revenue growth and market expansion. Known for strategic planning, effective team leadership, and fostering high-performance cultures. Expert in client relationship management, negotiation, and delivering results in dynamic environments. Adaptable and reliable, excelling in collaborative settings to meet evolving business needs.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Pre-Owned Sales Director
Sterling McCall Hyundai
04.2023 - Current
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Fostered a culture of continuous improvement within the sales department, regularly organizing workshops and skill-building sessions for employees at various levels of expertise.
- Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company''s presence in relevant circles.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
- Hired, trained and built high-performing team of sales representatives.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Exceeded sales goals through effective time management and resource allocations.
- Increased average deal size by upselling additional products and services to existing clients.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Evaluated competitor offerings by conducting ongoing market research, proactively addressing potential threats to the company''s positioning.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Coordinated sales team participation in trade shows and expos, ensuring that staff were well-prepared for presentations and demonstrations.
- Launched successful marketing campaigns that generated an influx of qualified leads for the sales team to pursue further.
- Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed team of sales representatives, providing guidance, coaching and support.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Worked closely with product teams to understand customer needs and requirements.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Prepared sales presentations for clients showing success and credibility of products.
PRE-OWNED DIRECTOR/MANAGER
STERLING MCCALL TOYOTA
01.2015 - 04.2023
- Forecast goals & objectives for sales while managing used vehicle sales employees
- Appraised vehicles, maintained vehicle inventory, and monitored pre owned vehicle reconditioning process
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
ASSISTANT SERVICE MANAGER
DON MCGILL TOYOTA
01.2003 - 01.2015
- Oversaw all daily customers scheduling
- Helped customers understand the value of maintaining vehicles according to manufacturer specifications
- Top performer for 9 years straight in service department
- Averaged $90,000/month in labor sales
- Met with customers to discuss service needs and develop effective and practical solutions.
- Met with customers to discuss service needs and offer available solutions.
- Improved customer satisfaction by addressing and resolving service-related concerns promptly and professionally.
- Managed a team of technicians to ensure timely completion of maintenance tasks and high-quality workmanship.
- Coordinated schedules and assigned work orders to maximize productivity within the service department.
- Followed up with customers during and after installations to verify satisfaction.
Service Advisor
Gillman Honda
02.2001 - 01.2003
- Educated customers on proper vehicle maintenance, fostering long-term relationships built on trust and loyalty.
- Maintained high customer satisfaction standards to meet or exceed targets.
- Managed multiple priorities simultaneously while maintaining strong attention to detail in a fast-paced environment.
- Consistently met or exceeded monthly sales targets by upselling relevant products/services when appropriate.
Automotive Technician
Top Tech Auto Repair
07.1996 - 02.2001
- Maintained a clean and organized work environment, demonstrating pride in personal workspace while contributing to overall shop cleanliness.
- Performed diagnostic and troubleshooting procedures to find and identify root causes of mechanical issues.
- Serviced vehicles according to OEM recommended maintenance schedules for oil changes, engine tune-ups and fluid changes.
- Completed full vehicle inspections to check for leaks, damage, or other issues of concern.
Education
ASE CERTIFICATIONS - Brake System, AC/Heater, Auto Maintenance & Light Repair, Suspension, Exhaust Systems
TOYOTA CERTIFICATION - Master Sales Manager, Prol Class-Finance GSFS
Skills
- Trilingual
- Leadership
- Sales Increase
- Proficient in ADP
- Proficient in Reynolds
- Proficient in DealerTrack
- Proficient in Auto Exchange
- Proficient in CRM Program
- Sales strategies
- Networking and relationship building
- Presentations and public speaking
- Goals and performance
- Vendor management
- Performance monitoring
- Staff management
- Sales reporting
- Revenue forecasting
- Deal closing
- Sales process
- Product knowledge
- Sales operations
- Inventory management
- Time management
- Sales tracking
Accomplishments
- Supervised team of 35 staff members.
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Certification
- ASE, Brake System, AC/Heater, Auto Maintenance & Light Repair, Suspension, Exhaust Systems
- TOYOTA, Master Sales Manager, Prol Class-Finance GSFS
Languages
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Pre-Owned Sales Director
Sterling McCall Hyundai
04.2023 - Current
PRE-OWNED DIRECTOR/MANAGER
STERLING MCCALL TOYOTA
01.2015 - 04.2023
ASSISTANT SERVICE MANAGER
DON MCGILL TOYOTA
01.2003 - 01.2015
Service Advisor
Gillman Honda
02.2001 - 01.2003
Automotive Technician
Top Tech Auto Repair
07.1996 - 02.2001
ASE CERTIFICATIONS - Brake System, AC/Heater, Auto Maintenance & Light Repair, Suspension, Exhaust Systems
TOYOTA CERTIFICATION - Master Sales Manager, Prol Class-Finance GSFS
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